China's agricultural machinery industry segmentation area "sniffing" business opportunities is the key

China's agricultural machinery industry segmentation area "sniffing" business opportunities is the key

In 2015, the Ministry of Agriculture issued the “Opinions on the Mechanization Promotion of Major Crop Production”, and comprehensively launched the whole mechanization promotion of major crop production, targeting rice, corn, wheat, potato, cotton, rape, peanut, soybean, sugar cane, etc. The nine major crops focus on six main links: ploughing, planting, harvesting, plant protection, drying, and straw treatment. By 2020, we will strive to achieve a comprehensive mechanization level of more than 68% of the national crop cultivation and harvesting, and the comprehensive mechanized water level of the three major food crops will reach over 80%. The level of mechanized plant protection, mechanized straw treatment and mechanized drying treatment will be greatly improved. . It can be seen that in the future, China's agricultural machinery market demand will be transferred from the three main staples to the economic crops, from the farming and harvesting links to the agricultural production process, from the plain areas to the hilly mountain areas, and the trend implies opportunities and related agricultural machinery. The market is bound to usher in the development period.

In the plain area, the terrain is flat, the land is concentrated, and the agricultural machinery market tends to be large.

, large deep pine machinery. In 2015, large-scale deep-slung machinery was driven by favorable policies and market rigid demand, and the sales volume continued to rise. Last year, it exceeded the task of over 200 million mu of agricultural machinery. On February 27th, the General Office of the Ministry of Agriculture officially released the “National Agricultural Machinery Deep Loosening Work Plan (2016-2020)”, and the demand for large-scale deep-spinning machinery will continue to rise.

Second, large and medium horsepower tractors. In the future, the pursuit of greater power and higher operational efficiency will continue to develop in the tractor market. The large and medium horsepower of 100 horsepower will be rapidly growing under the combined effect of various favorable factors.

Third, plant protection drones. There are 1.8 billion mu of cultivated land in China, and there is a huge demand for agricultural plant protection services in the next few years. Although the plant protection drone industry is very mature in Japan, Russia, the United States and other countries, it has just started in China. Therefore, it has a long-term, good market growth space. Second, the corresponding industry chain is huge. Each profit point of the plant protection drone's pre-sales market, after-sales maintenance, flying hand training, and financial services market can become an industry.

Fourth, the grain dryer. Drying after grain harvesting is one of the important links in grain processing. In recent years, the rapid promotion and cross-regional operation of combine harvesters has required large quantities of grain to be dried in a timely and rapid manner. The development space for drying machinery in the future is enormous. In addition, driven by the national food security strategy and agricultural subsidy policy, China's grain dryer market has also heated up rapidly. The rapid growth of drying equipment is closely related to good economic environment such as good economic support, price subsidies and tax incentives. In some provinces, based on the original 60% purchase subsidy, the subsidy standard has increased to 80%-90% of the purchase amount. As the intensity of subsidies continues to increase, the market will be accelerated.

Fifth, the straw picks up and bundles work machines.

China is a big agricultural country. Crop straw produced in the production of wheat, rice, beans, cotton and other crops is a valuable renewable resource. The scientific use of straw resources can turn waste into treasure, improve resource utilization, increase farmers' income, and protect the environment on the other. Corresponding to the operation of straw harvesting and bundling, the government's guidance and policy support, the speed of crop straw energyization is accelerating, the future industrialization prospects are very broad, and the market development potential is huge.

Hilly areas, complex terrain, small and scattered land, small machinery suitable for hills will enter the development period

With the rapid development of the agricultural machinery industry, the gap between the comprehensive mechanization level of cultivation and harvest in the hilly mountainous areas and the plain area has widened, and the problem of regional development imbalance has become increasingly prominent, which has seriously hindered the overall progress of China's agricultural mechanization development.

During the “Twelfth Five-Year Plan” period, the Ministry of Agriculture listed the hilly areas of the south as a key development area for agricultural mechanization. As a representative of tillage and land preparation machinery in the hilly area, the micro-cultivator is widely used as an important means to realize agricultural mechanization in hilly areas. In addition, the small-sized rice-wheat combine harvester is an ideal product for harvesting in hilly areas because of its small size, high efficiency, convenient transportation and good field passability. With the continuous increase of farmers' income and the support of the national agricultural machinery purchase subsidy policy, these agricultural machinery products applicable to hilly and mountainous areas will have great development potential.

(Original title: What is the opportunity to seize! How much business opportunities in the segment of the agricultural machinery industry)