Ludwigsburg, July 18, 2016 - From transmissions to tires, from brakes to refrigeration systems to filters, recently the three German professional magazines "trans aktuell", "lastauto omnibus" and "FERNFAHRER" About 10,000 readers evaluated more than 20 categories of brands and selected the most impressive product brands. The selection results can help people gain insight into the brand strategy and brand positioning of the various brands in the industry. In the filter category selection, the majority of respondents chose the MANN filter again. As a result, the quality brand of MANN Filters continued its successful selection over the past four years and markedly widened the gap with the second-ranked brand. It is understood that the "Best Brand" and "Best Commercial Vehicle" selections are organized by the professional publishing house ETM-Verlag Stuttgart, the publisher of the above three major magazines. The award was presented on the evening of June 23, 2016 in Stuttgart, Germany. Jörg Engels, director of brand management for the automotive aftermarket of MANN-FILTER, said during the award: "The three major magazines in the transport industry have chosen MANN Filters. We are deeply honored as the preferred filter brand in the commercial vehicle sector, which will further motivate us to continue to impress our customers with uncompromising original quality, over 90% of European commercial vehicle market share and high quality service. â€
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MANN brand filter won the "2016 best brand"
The readers’ voting results for the three major trade magazines “trans aktuellâ€, “lastauto omnibus†and “FERNFAHRER†were recently revealed: German filtration specialist MANN+HUMMEL’s aftermarket brand - MANN brand filter was elected as the "2016 best brand ( Filtration category)" This is the fifth consecutive year that the MANN brand filter has won this award.
Jörg Engels, Brand Management Director, Automotive Aftermarket, MANN Filters