How long will it take for the luxury cars to arrive at the peak of the transfer?

The market share of luxury cars in China only accounts for 6% of the total number of passenger cars, which is far lower than that of mature cars. For example, the market share of luxury cars in the German market is about 30%. Therefore, the luxury car market in China still has great potential.

A surnamed Chen friend recently wanted to change a Porsche Cayenne. The result of asking at a local dealer was that he would wait for one year and he would be able to raise the car faster if he had to increase the price by 200,000 yuan. No way, he would ask for it. , to see the Audi Q7, that we have to wait for months. He can not help but lament: "If you want to buy a luxury car, it seems that the money is enough or not."

Glossary:

Luxury car

The luxury car has actually been going on for several years. It was only from last year that the rapid growth of the Chinese auto market has entered a slowing growth rate, while luxury cars are still making great strides and are particularly noticeable in the weak market. In the past July, the domestic auto market only achieved an increase of 2.18%, but the luxury car is still an increase of nearly 50%. Audi once had a poor performance this year. It has sold nearly 27,500 vehicles in China in July, which is almost 1/4 of global sales, and the growth rate has also reached 35%, which is 15 times of the overall domestic auto market growth rate. Audi sold nearly 170,000 vehicles in China in the first seven months, which is almost the same as Guangzhou Automobile's Honda. Although the total volume of BMW and Mercedes-Benz is slightly lower than that of Audi, the growth rate of more than 50% in the first 7 months far exceeds that of Audi.

Cadillac and Infiniti have also surpassed the three major luxury brands in the Ashkenaziy. Even the poor performance of Lexus, Acura, and Volvo has far exceeded the industry average. Almost all luxury brands are planning to increase production and expand production in China, or increase the resources of imported vehicles to catch up with this wave of luxury car boom.

At the large and small auto shows in China, luxury car booths have always been crowded. China became the largest consumer of luxury cars .

There are reasons why multiple factors have contributed to the fact that luxury cars have always maintained strong growth momentum. Xu Changming, director of the Resource Development Department of the National Information Center, said that the popularity of luxury cars in China and their continued popularity are closely related to five factors: First, the rapid increase in the number of affluent people in China; second, the price of luxury cars in China is getting closer to consumers. The psychological price; Third, China's consumers have a strong preference for high-end consumer goods; Fourth, the arrival of China's transfer peak; Fifth, the continuous extension of the luxury car business network. Another effect that cannot be ignored is that large and medium-sized cities have begun to restrict the purchase of housing, and the stock market is not. Many people take money out of the market and luxury cars are the preferred consumer goods.

Mercedes-Benz, Audi, and BMW have all recognized the importance of third-tier cities and started to set up dealer outlets in third-tier cities. The number of distributors in BMW's third-tier cities has approached 20% of its total number, further expanding its consumer base.

Compared with other foreign countries, the luxury car is a symbol of status in the eyes of the Chinese and is a kind of enjoyment of life. Luxury cars have a complete range of safety, comfort, and high-tech equipment that are a symbol of success. Klaus Paur, of Shanghai Automotive Consulting Group, said: “The unique brand positioning of these luxury cars in Germany has won the favor of successful people. Successful people use this to demonstrate their identity and show off their achievements.”

Foreign media also frequently pointed out that comparing with friends, colleagues, and neighbors is a big motivation for people to buy luxury cars - it is everywhere, but even more so in China. A responsible person from the state-owned rental bank revealed to reporters that there were users who had leased a Hummer to negotiate business for several times in order to receive customers, and the other party felt that it was his own car. This also virtually increased the luxury car rental market.

Luxury cars are the performance of the people of the country on luxury goods. Indeed, at present, China’s luxury goods consumption has accounted for more than 25% of the world’s total, surpassing that of the United States, and ranking second in the world’s luxury goods-consuming countries.

Can BMW catch up with Audi?

In this hot car, there is a question that people are concerned about: Will Audi's boss status be replaced by BMW? Sadly, no matter who it is, there is no luxury brand in China.

Audi is the largest domestic luxury car market in China. Since 2009, Mercedes-Benz and BMW have begun to catch up. Now people inside and outside the industry are quizzing. According to this speed, BMW may catch up to Audi in the fastest one or two years. According to statistics, in the first half of this year, BMW's growth rate exceeded 60%, more than twice that of Audi, and the gap with Audi narrowed to 19,500 vehicles. Just two years ago, Audi's sales in China were still BMW. At twice the level, Audi's status is still precarious.

The truth is that from February to March this year, the Audi plant of FAW-Volkswagen shut down production lines for 35 days and lost about 20,000 units of production capacity. This is equivalent to Audi's knelt down and loosen his loose shoelace during the three races. In July, after Audi's production capacity returned to normal, Audi sold more than 27,000 vehicles and led nearly 10,000 BMWs in the month.

Analysts said that due to the capacity reserve of Audi which first entered China, it can still be in the leading position in the short term. After capacity transformation this year, Audi has increased the production capacity of 90,000 units. In 2011, the capacity has reached 300,000. Vehicles laid the foundation for achieving the goal of 1 million vehicles in three years. Recently, BMW did not publish an attitude on production capacity and sales, but according to its public information, BMW announced in May this year that it will expand its production capacity in Shenyang and will achieve a production capacity of 300,000 vehicles in China in 2013, at least two cars behind Audi. year. Mercedes-Benz also plans to increase its production capacity in China to 400,000 to 500,000 units in the late 12th Five-Year Plan period.

"After everyone's production capacity comes, it's hard to predict. BMW's total sales exceed Audi's worldwide. Its brand is also slightly higher than that of Audi. Its product line is also richer than that of Audi. In the future, it will be more than Audi in China. It's possible," analysts said.

According to the current situation, this luxury car fever does not seem to show signs of recession. Xu Changming, Director of the Resource Development Department of the State Information Center, stated that “in the coming years, the potential growth rate of the luxury car market will remain at a high level, and it will be higher than the overall growth rate of passenger vehicles.”

The market share of luxury cars in China accounts for 6% of the total number of passenger cars. This proportion is lower than that of mature cars. The market share of foreign luxury cars can reach 30% to 40%. At present, China has entered the peak period of shifts, and the peak period of shifts is a perfect period for the expansion of the luxury car market. Nowadays, among the people who are consuming 100,000 to 200,000 yuan worth of cars, there will be a large number of people who can afford to buy them after five years. 300,000 yuan for cars. Xu Changming analyzed and inferred that "in 4 to 5 years, China will have a large number of luxury car consumers."

This is also the main reason why luxury car giants frequently increase production capacity in China. At least during the second period of foreseeable growth of Chinese cars, luxury cars may usher in a super-fast growth.

The reporter observed that the luxury car value is not worth buying?

The luxury car sells in China. If it is practical, buying a luxury car is not worth it. Now many non-luxury brand products are getting more and more upscale, and the gap between technology content, materials and crafts, and some luxury cars is already very small. A foreign representative of FAW-Volkswagen once said that the new Magotan is completely comparable to the Mercedes-Benz C and BMW 3 Series. Abandoning the brand factor, his words are basically in line with the facts. Because in the mature European market, these three cars are almost the same choice for consumers, and prices are similar.

In foreign countries, so-called luxury brands have little premium, far less than domestic ones. Comparing the price data of some models in the United States market in the latest issue of the US Consumer Report, it can be seen that luxury cars have a high premium of several thousand dollars compared to non-luxury brand models. The price of the Lexus IX250 is only $1,000 more than the Volkswagen CC and the new Regal. In China, the spread is more than $100,000. Audi and Mercedes are even more powerful, and some prices are even more than double that of non-luxury brands!

Of course, as the imported cars also pay a large amount of taxes and fees, such as luxury cars, they are virtually expensive. The price of homemade luxury brands is a little closer to the people, but it is still higher than non-luxury brands. Recently, due to fierce competition, some luxury brands have large discount prices on the market. Everyone thinks, “Wow, it's good!” Don’t forget that the products that are never sold are fine, and their prices return to their original value levels. .

Judging from the value-determining price, luxury cars are now expensive. You are willing to pay for these luxury brands. That is another matter.