Sales of compact SUVs soar to accelerate accurate SUV market segmentation

In the first half of this year, the increase in sales of domestic passenger cars has shown a certain degree of decline, but the SUV market has a relatively large growth rate. It is understood that in the first half of this year, the overall SUV market sales reached 627,000 units, an increase of 32.7% year-on-year, including compact The SUV is led by an increase of 41.9%. Since April of last year, the popularity of the German-Swedish SUVs, such as Tiguan and ix35, has shown that the market segments of SUVs are becoming more and more accurate.

Deal hot city SUV into the mainstream of private cars

Just a few years ago, for the domestic market consumers, only the sedan or hatchback could be included in the private car purchase option. As for multi-functional models such as SUVs or MPVs, they are rarely considered by ordinary individual users. However, just a few years later, SUVs have become one of the main choices for many domestic consumers to purchase cars. This is mainly due to the rapid development of urban compact SUVs.

According to statistics, the compact SUV has become the third largest sales-level market for passenger cars in China. The market share from January to April reached 9.7% of the national market, and even exceeded the 9.2% share of mid-to-high-class cars. For compact cars and small cars.

According to industry insiders, the compact urban SUV has become a favorite of domestic consumers, thanks to its traditional features such as its diverse interior space and better road transit as an SUV; on the other hand, It is the reason why the CRV can be opened in the domestic market at the same time because it has the comfortable ride of a car, good power and fuel consumption, coupled with a stylish personality.

Strong function to ripen the demand of urban SUV

If the rapid development of the compact SUV market in China in the past few years is still based on the freshness of domestic users for this emerging segment, then in the past year or two, domestic consumers have recognized and recognized compact urban SUVs. It has begun to shift from the original appearance and concept to more professional performance and practicality, which has brought more segmented market demand.

Taking the chassis that can demonstrate the inherent strength of the SUV as an example, many consumers began to realize the difference between the SUVs of the two different types of cities, namely the professional SUV chassis and the car chassis. In general, the SUV derived from the chassis of the car is more emphasis on the comfort of driving in the city, and the requirement for passability is not high. The models derived from professional SUV chassis, in addition to satisfying urban driving, emphasize the high passability and comfort of driving in various urban complex road conditions.

Motivated to determine the future market for home SUVs

As more and more domestic cars enter the small-displacement range, the displacement of domestic compact SUVs has also been declining under the technical support optimized by various enterprises in order to achieve a reasonable balance of power and fuel consumption.

At present, in the domestic compact SUV market, the 2.0-2.5L displacement of the SUV accounts for 83.7% of the sales, and it is no exaggeration to call this section the compact SUV's gold displacement. First of all, this displacement range can guarantee more reasonable fuel consumption, and more importantly, compared to the small displacement below 2.0L, the engine in this displacement range can provide more horsepower, and it is very important for SUVs. Low speed and high torque for better start, acceleration performance and good road passing.

It is believed that with the further development of the compact urban SUV market, more and more domestic consumers will rank the performance of the power as the primary reference factor at the time of purchase, and the domestic compact city SUV market will also be moving toward this direction. The direction of subdivision is developing.