Shanghai GM will push a new era during the year

Following the launch of Mai Rui Bao in the mid-to-high-end car market, the Shanghai GM Chevrolet brand will launch the mid-term review section of the second half of the year. Shanghai GM insider told reporters last week that the new development process will be put on the market in October at the earliest, the main submarket of less than 150,000 yuan, positioning and Mai Ruibao main high-level sports cars formed a clear difference.

This is the first time that the previous generation of Jing Cheng launched a mid-term remodeling model in China after being put on the market for five years. In 2007, the Shanghai Grand GM Chevrolet officially entered the market with a new mid-range car. The new car has a displacement of 2.0L and is priced at 13.78-16.28 million yuan. Taking into account the changes in the mid-range car price system, as well as Mai Ruibao's previous "congratulations and promotions" action, market analysts speculated that the new Jing Cheng after the listing of the price range will gradually move down, mainly to the mid-level car market of less than 150,000 yuan.

In fact, as early as February of this year, Cai Bin, deputy general manager of Shanghai GM, revealed to the media that the Chevrolet brand will launch a medium-term redesigned version during the year to help promote the brand's goal of “getting in line with the Buick brand” in China. . At the Chengdu Auto Show opened this month, Chevrolet will launch Mai Ruibao with a displacement of 1.6T, which will be the main sports car market in the same class as Buick Regal GS. The price is expected to be more than RMB 200,000.

"The 2012 Chevrolet brand will achieve a sales target of 600,000 units, and will compete with the Buick brand, or be difficult to distinguish. "Chevrolet brand is a volume brand in sales, is the pillar brand of Shanghai GM. By 2015, Shanghai GM will achieve a sales target of 2 million, of which Chevrolet will account for 1 million. In an interview with the media in February this year, Cai Bin commented on the outlook for the Chevrolet brand in China.