To "high, refined, sharp" march

[Introduction]: In recent years, Dalian Metallurgical Bearing Co., Ltd. has fully implemented the scientific concept of development in accordance with the national industrial policy and the national and Dalian 11th and 12th five-year development plans, with new energy strategies and resource conservation. The construction of an environment-friendly society is the direction of development. It accelerates the implementation of technological transformation and product structure adjustment, actively responds to the challenges of the global economic crisis, greatly enhances the company's ability for sustainable development, and successfully achieves transformation and upgrading.

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General Manager: Daye Axis was established in 1986. It established a group company in 1993 and reorganized into Dalian Metallurgical Bearing Co., Ltd. in 2002. Up to now, the company has 1.5 billion yuan in fixed assets, more than 2,000 employees, factory area of ​​770,000 square meters, bearing manufacturing area of ​​550,000 square meters, with more than 10,000 models, 2 million sets of production capacity, annual turnover of 600 million yuan.

The "DYZV" brand bearing produced by Daye Axis is a professional manufacturer of bearings for domestic wind power equipment, metallurgical mines, port machinery, petroleum machinery, heavy machinery and other industries. It has a good reputation among domestic customers and has a high market share. . In addition, Daye Axis products are also exported to more than 60 countries and regions such as Southeast Asia, Europe, and South Africa.

Since the establishment of the factory, Dalian Metallurgical Machinery Co., Ltd. has always been revitalizing domestically-made bearings as its top priority and has been steadily developing. At present, it has formed a comprehensive bearing enterprise group focusing on the production of bearings and supporting parts. The indicators rank among the highest in the industry in the country.

Reelected Bearing Network: How competitive is your company's leading product market?

General Manager: The major products of Daye's shaft are medium, large and oversized spherical roller bearings and slewing bearings, which account for more than 60% of total sales revenue. In terms of leading products, the company focuses on the continuous improvement of research and development capabilities and production processes. At present, the company has more than 1,300 sets of automation equipment, 1026 sets of high-precision detection and measurement equipment, numerical control of more than 80%, the leading product of the technological level has reached the international advanced level, which also makes the company's bearings in the precision, life and other rigid indicators It has reached or even surpassed international standards.

For example, in the early years, Angang 1700 rolled steel wire has been using imported bearings. Because of the harsh working conditions, it is necessary to replace a batch of bearings every three months until the use of the bearing products developed by Daye Shaft, a batch of bearings. Even though it was used for 3 years, the products of Daye's shaft became famous in the national steel industry.

So far, Daye Shaft's cement machinery bearings have reached a monopoly position, and wind power bearings have occupied more than 20% of the market share, and have accumulated a high reputation among many customers at home and abroad.

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General Manager: Daye Axis Technical Center was identified as a "Provincial Enterprise Technology Center" in 2009. In the bearing industry of Liaoning Province at that time, there were only two shafts, the Zhaxi shaft and the Daye shaft. The company adopts the route of “determining products based on process and equipment based on process”, based on independent intellectual property rights, combining process technology innovations and existing technological transformations, creating an independent R&D system, and investing R&D each year in the cost of sales. %.

In the past three years, the company has accumulated a total of 272 kinds of new products with more than 700 specifications, achieved an output value of over one billion yuan, obtained 54 patents, and ranked first in the national enterprise technology center.

Reeling Bearing Network: Respect for independent intellectual property rights, your company still needs to introduce "outside intelligence"?

General Manager: Although Daye's focus on independent intellectual property rights, it does not exclude external intelligence. Based on the principle of "Hai Na Bai Chuan", the company actively introduces external intelligence from many aspects such as talents, technology, and management. Through the “school-enterprise cooperation” with many well-known universities in China, it attracts talents; through constant inspections and learning from the management experience of domestic and foreign advanced companies, it promotes the quality of the company itself, and recruits well-known experts from abroad to the company to conduct on-site research and guidance. From the technical field, management field, or other fields, the pace of company development has been greatly accelerated.

Reeling Bearing Network: Brand influence is the company's high-end soft power, how do your company do a good job of brand building?

General Manager: In fact, whether it is the bearing industry or other industries, the most critical factor in brand influence is always products and services, followed by promotion and promotion. As a key link in enhancing brand value, products and services have always been key points that the company has repeatedly considered and improved. Only by taking the product of quality clearance, creating a team with excellent quality, and providing satisfactory services to customers, can we fundamentally seize customers and steadily increase customer loyalty, so as to create the brand influence of “DYZV” brand in the industry and market. It is precisely because the company understands that “products are the only principles” that made Daye's axis stand still in the bearing industry for more than 20 years and thrive.

In addition, the company also participates in exhibitions of major industries at home and abroad and advertises to print media and television media. The annual investment is over 10 million. The "DYZV" brand has been successively awarded the titles of Dalian and Liaoning Famous Brands, and has been awarded the title of China Famous Trademark. In 2010, the brand valuation of "DYZV" reached 987 million RMB. This is exactly the true portrayal of the brand value of Daye. .

Reelected Bearing Network: In 20 years, your company has achieved those honors and qualifications?

General Manager: Since the establishment of the company, the honor room of the Daye Axis has been filled with various honors. These are proofs and affirmations of the past glorious history. They are also incentives for the Dalian Iron and Steel Co., Ltd. to continuously work harder and achieve better results. China Machinery 500, Chinese Well-known Trademarks, ISO Quality System Certification, Military Product Certification, National High-tech Enterprise, Tax Source Large Household, Famous New Machinery and Electronic Products, etc. Daeye Axis's honors cover business performance, product quality, brand value, and measurement. All important aspects of the survival and development of enterprises such as testing, social welfare, and management and control. For more than 20 years, Daexi has received nearly 1,000 provincial, municipal, and national honors and qualifications.

Reeling Bearing Network: It is understood that Wafangdian City has promised your company to give "the most relaxed environment, the most preferential policies." During the "Twelfth Five-Year Plan" period, the local government to give your company what support?

Zhai General: It can be one of the most powerful private enterprises in the Wafangdian area and a representative enterprise in the bearing industry. This is inseparable from the close care of local governments at all levels. The leaders of the Wafangdian Municipal Committee and the government at all levels pay high attention to the development of the Daye axis at any time, and actively strive for various preferential policies, treatment, and corresponding financial support for the enterprise. This provides the survival and development of the company. Great space and opportunity.

In return, the company not only made due contributions to the regional economy in terms of profits and taxes, but also rewarded the care of leaders at all levels from various aspects such as public welfare and social responsibility.

Reeling the bearing network: Wafangdian bearing industry to do bigger and stronger, and hope that your company is such an excellent company, how will your company develop in the future?

General Manager: The National "Twelfth Five-Year Plan" is a golden opportunity for the development of enterprises. The current market situation of the bearing industry is good and has always maintained a relatively high growth rate. In response to this, the company’s top executives will actively adjust their strategies, always maintain sensitivity to subtle changes in the industry and the market, and closely follow national policies to ensure that every step taken by the company is “supported, supported, distinctive, and development of".

At the same time, the company will continue to deepen reforms, adjust industrial structure, speed up its entry into the “high, refined, and sharp” industry supporting field, abandon the outdated technology of “high energy consumption and low output value”, and continuously develop high added value and high technology content. The product.

Through continuous analysis of the situation, the company’s senior leadership team, with vision and high-profile development, and with an attitude of sincerity management and pioneering and innovative attitude, will support the pillar industries in this Wafangdian area to become bigger and stronger, and strive to develop the Daye axis. It has become a leading domestic and world-class large bearing industrial base.