The thing that moisturizes the silent car advertising into the movie

In the movie "Driving in Desperation," a black Ford Mustang rushes through the Los Angeles freeway and a Chrysler 300 follows behind. As the cars on the screen swerved, collided, and opened, the hearts of the audience under the audience were still clutching. And what I think at the moment is: "How much money did Ford and Chrysler spend for this ad placement?"

A Ford spokesman confirmed to the public that Ford did not provide the Mustang car in the film. I think Ford made a good deal. In order to quickly get out of the film, the handsome male lead star Ryan Gosling opened the wild horse in a short-circuit manner.

Chrysler also got a nice and free implant. Obviously, the film's producer or screenwriter likes the Chrysler brand because Chrysler also claims that it does not provide a car in the film. However, the Chrysler 300 is just like the Ford Mustang. The final scene of the film is aimed at the 300 hubcaps. Chrysler's logo is facing the horizontal position of the audience to ensure that they can attract their attention.

As a car news reporter who once worked in the marketing industry, many scenes containing cars are mild and harmless to most people, but in my opinion marketing smoke bombs and tricks. Most of the things I can capture are not considered. Marketers are seizing these ordinary moviegoers and expecting to quietly plant a seed in their hearts.

In some cases, these subconscious implants have accidentally occurred for the needs of the film.

For example, Gosling asked a gas station owner to increase the horsepower of a Chevrolet Impala, but Chevrolet said that the car was not provided for the film. For the character of Gosling, Impala is the car of the general public. There is no Superman. This means half a joke. The story took place in Los Angeles, and most people in Los Angeles opened the Impala brand car.

However, I would like to stress again that most moviegoers are unaware of this fact. At that time, they were immersed in the intense story, where they managed the situation in the Los Angeles auto market. Only I would sit and think: "Chevrolet makes big. Impala can play well in Peoria."