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2011 is the first year of the Twelfth Five-Year Plan. The “Twelfth Five-Year Plan†has defined the basic principles for transforming the mode of economic development. Economic restructuring and investment in fixed assets are the main driving forces for the heavy truck industry. The heavy truck industry is in the national economy. Status and role are increasingly apparent. In recent years, China’s autonomous heavy truck represented by the liberation of FAW has achieved considerable development.
According to data released by the China Association of Automobile Manufacturers, China’s sales of heavy-duty trucks (including non-integrated vehicles and semi-trailer tractors) exceeded the million mark for the first time in 2010, reaching 1.017 million vehicles. Among them, China FAW has sold more than 230,000 cars, accounting for 22.67% of the total sales of heavy trucks. It is worth noting that apart from the increase in sales volume, China FAW has also made outstanding achievements in independent innovation. On January 14, 2011, at the awarding ceremony of the National Science and Technology Awards Conference, China FAW's “High-Quality J6 Heavy-duty Truck and Heavy-duty Diesel Engine Independent R&D and Technology Innovation†project won the first prize of the 2010 National Science and Technology Progress Award, making China High-quality heavy-duty trucks made their debut on the country’s highest technology podium, highlighting the top strength of China FAW in its own R&D field.
As a state-owned large-scale enterprise constructed during the "1st Five-Year Plan" period, "birth from independence and independence from self-reliance" is the best interpretation of China FAW. For China FAW, "doing autonomy" is an inherent mission and responsibility. Adhering to this mission, China FAW continues to seek technological breakthroughs to lead the Chinese national auto industry forward with the attitude of the flag bearer.
With the expansion of the country’s large-scale fixed investment construction such as infrastructure construction, the demand for construction vehicles such as heavy trucks is increasing day by day. For enterprises, independent research and development and production of high-end heavy trucks, to achieve the transition from low-end to high-end products and upgrading of heavy truck products become the most important development. This can not only meet the needs of the country's economic construction, but also is the key to China's achievement of the goal of becoming a strong country in automobiles. It is regarded as an important symbol of national scientific and technological innovation and the auto industry's independent development.
For China FAW, it has made great achievements in the heavy truck field. Its considerable sales volume and high-end technology all add to the Chinese national industry. In fact, a good start for the liberation of J6 in 2011 won the accolade from China FAW. In 2010, China FAW let the Chinese people feel very "to force", it uses one after another miracle to constantly polish their names, explain the connotation of responsibility.
At the Beijing Auto Show in April 2010, FAW officially launched a new brand strategy with the connotation of “quality, technology, and innovationâ€. It opened a new chapter in the development of China FAW's independent products and made people feel that FAW's human power is strong. Conviction of self-reliant and courageous responsibility; In September, the 3rd China Auto Design Competition and the opening ceremony of China's auto design rookie class were held in Beijing, attracting extensive attention from domestic and foreign automobile industry counterparts, and once again demonstrating the importance of FAW-led companies in China. Social civic responsibilities are the eldest sons of the Chinese auto industry who continue to discover, train, and transport talent. In December, the 2010 China FAW Autonomous One millionth offline ceremony took place in Changchun, allowing people to see the strength of China FAW’s autonomy. It continuously injects strong driving force for the development of independent brands.
If the award of Liberation J6 highlights the cutting-edge technology of China FAW Commercial Vehicle, then the Pentium B70 won the double championship and become the best portrayal of the excellent quality of FAW passenger vehicles in China. According to the "China's New Vehicle Quality Study (IQS) Report 2010" and "2010 China Automotive Performance, Operation and Design Research (APEAL) Report" issued by JDPower, an authoritative international automotive quality survey organization, the Pentium B70 won the entry-level high-end The crown of the medium-sized car fully reflects that the Pentium B70 has been fully recognized by consumers in terms of quality, performance and user satisfaction.
It can be said that raising national brands and developing the national automobile industry is a car complex for several generations of FAW people, and it has continuously transformed itself into an independent innovation capability. In the continuous development, through the overall progress of science and technology, China FAW has fully established its independent innovation capability with competitive advantages and complete system support. Tiandao Fuqin, China FAW with independent and innovative technology, wins in quality, wins in sales, gains user word of mouth, and these are precisely the magic weapon for the national automobile industry to participate in international competition.
Judging from the national strategy, the "12th Five-Year Plan" period is a crucial period for the nation to build a well-off society in an all-round way, and it is a critical period for deepening reform and opening up and accelerating the transformation of economic development. In the opening year of the Twelfth Five-Year Plan, China FAW has already embarked on its fourth venture in a new historical starting point. China FAW stated that in the next five years, it will achieve sales of more than 5 million vehicles, of which 2 million will be autonomously surpassed and the market share will be 20%. The clear goal of the 12th Five-Year Plan makes Chinese FAW people take up their own mission and responsibility and vows to become a synonym for high quality. It is like the flag-bearer of the Chinese national automobile industry and leads the way forward, allowing people to see the future and see hope.