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Shandong Shifeng Group is a well-known domestic and international agricultural machinery company. However, at present, they have not only built a production base for nylon industrial fabrics, but also have a world-leading steel giant engineering radial tire project. Why do they have to enter the chemical industry? In order to answer this question, Liu Chengqiang, general manager of Shifeng Group, specially arranged for the reporter to visit Shifeng’s giant tire workshop and the second phase of Nylon Industrial Fabrics.
“This tire has a diameter of 2.75 meters and each export price is 8,000 US dollars, and it is sold to the United States, India, the Middle East, Western Europe and other countries and regions. At present, there are only US Goodyear, Japan Bridgestone, French Michelin and us. Four companies of Feng Group can manufacture this kind of tires. To further improve the level of process control, we have purchased sophisticated equipment from six countries, including the United States, Italy, and Japan.†In its 22,000-square-meter giant radial tire plant Liu Chengqiang pointed to a giant tire and told reporters. The reporter learned that at present, some international well-known brands such as Giti, Strai STL, and Poplar PUL have established production cooperation relationships with the Shifeng Group.
Liu Chengqiang said that although low-cost and large-scale development routes have made Shifeng Group the first group in the domestic agricultural vehicle industry, in recent years, with the relative decrease in the market capacity of agricultural vehicles, the development of the industry has lagged behind. Through in-depth analysis of the market situation, the company realized that it must find new economic growth points.
For this reason, the Shifeng Group began to invest heavily in 2006. By 2008, the all-steel Giant Project radial tire project had successfully operated and entered the world's top four. At the same time, the production of the second-stage nylon industrial fabric project of Shifeng made its annual production capacity reach 30,000 tons, and it entered the top five in the country.
“These two industries are directly related to the agricultural machinery industry and are the expansion of the industrial chain. Agricultural machinery products need tires, and the production of tires can not leave the cord fabric.†Liu Chengqiang said.
When the Wind Group enters the tire market, it relies on “walking on two legsâ€, which is the combination of domestic sales and foreign trade. As the champion of world production for low-speed automobiles for 10 years in a row, in 2009, when the Wind Group produced 1.24 million vehicles, including low-speed automobiles and light trucks. If each car is equipped with 4 sets of tires, it can digest millions of them. At present, when the wind has formed an annual output of 100,000 sets of oblique rubber tires, 500,000 sets of heavy tires, 300,000 sets of agricultural tires, 6 million sets of light truck tires and other 30 series, 120 specifications of tire production capacity, not only in Chinese tires The market has caused a lot of shocks, but also conquered many foreign customers with the superiority of product performance and quality.
In the second stage of the hourly nylon industrial fabrics workshop, the reporter saw that the production here presented a busy scene. According to reports, since 2009, when the wind group nylon industrial fabric production line has maintained 100% full production operation, nylon chips, nylon yarn, nylon industrial fabric series products to achieve full production and sales, showing a gratifying situation in both production and sales .
Here, the reporter learned that after the outbreak of the financial crisis, the domestic tire industry suffered an unprecedented impact. The upstream industry of the tire industry, the cord fabric industry, also suffered a total loss. Some tire fabric companies have stopped and stopped production due to unbearable huge losses. At the same time, the Shifeng Group went against the trend and seized the opportunity of other enterprises to temporarily withdraw from the market, took the initiative to penetrate domestic tire companies and cord fabrics and canvas companies with industrial silk and slicing needs, negotiate cooperation intentions, and close supply and demand relations for the future. All-round cooperation laid the foundation.
Through one year's efforts, Shifeng nylon industrial cloth production line has developed domestic users such as Jiangyin Qiangli Chemical Fiber Company, Zhangjiagang Ruijing Chemical Fiber Company, and Wuxi Taiji Company. They also actively expanded their foreign markets and used the Internet to strengthen publicity and developed overseas users such as Thai NILON, SAIM, Indian BKT, and SPDW. At present, when the wind nylon yarn, dipped cord fabric and other products sell well in South Korea, Italy, Turkey, Thailand, Indonesia, India and more than 10 countries.
In November last year, Shifeng Group also signed a strategic cooperation agreement with Sinopec Corp. to deepen cooperation in the long-term balanced purchase and sale of petrochemical products, design and development of automotive chemical parts, standardization, and personnel training, for mutual benefit and win-win development. Sinopec also formulated a “Work Plan for the Shifeng Group Lubricant Management and Improvement Project†for its own purpose, which will provide Shifeng Group with a strong resource guarantee.
The future chemical group of Fengfeng Group will be further expanded. The group proposes that in 2010, 60,000 tons of nylon industrial fabrics will be produced with a total investment of 970 million yuan, and the annual production capacity of 80,000 tons of high-performance radial tire nylon cord fabrics will be increased. In 2010, the sales of nylon industrial fabrics will exceed 50 percent. 100 million yuan.
Shandong Shifeng Group Rio Tinto Chemical Map
On January 18, Shandong Shifeng Group Co., Ltd. held the foundation stone laying ceremony for the third phase of the nylon industrial fabrics. The project is expected to be completed and put into operation by the end of 2010, when it can form an annual output of 50,000 tons of nylon chips and industrial yarns, and 30,000 tons of dip. With the capacity of rubber cord fabrics, the group’s nylon fabric production capacity will thus rank first in the country and first in the north.