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Light truck emission upgrades are no stranger to this, which has had a huge impact on the sales of light truck dealers. At the same time, in some large and medium-sized cities, the elimination of yellow-standard vehicles is also in full swing. Beijing, Shanghai, Hangzhou, and Guangzhou have all introduced relevant policies to encourage consumers to eliminate yellow-labeled vehicles, replace green-labeled vehicles, and set a ban on yellow-label vehicles. What impact does the local government have on encouraging the elimination of yellow-label vehicles from light truck sales? This time, the lemon tea house was invited to the light truck dealers in these four places and asked them to talk about this situation.
â— Lemon Tea Guest:
Chaowen Chao: General Manager of Beijing Jingling Automobile Sales Co., Ltd., sales of Jiangling light trucks
Tang Jianping: General Manager of Zhejiang Hangzhou Jiasheng Automobile Sales & Service Co., Ltd.
Lei Zhaozheng: General Manager of Guangzhou Ka Ling Automobile Sales Co., Ltd., sales of Jiangling light trucks
Ni Wei (a pseudonym): Shanghai Yuejin light truck dealer
Moderator: By comparing the four policies concerning the elimination of yellow-label vehicles, we can sum up the measures for the elimination and renewal of yellow-standard vehicles in these four cities as two points: one is to give subsidies; the other is to limit the number of vehicles. The subsidy is to use economic means to stimulate users to eliminate yellow-labeled vehicles, while the restricted line is to restrict yellow-label vehicles to enter the urban area through administrative means, thus guiding users to “yellow greenâ€. Did the two measures go hand in hand and played a role in promoting your sales?
Nest Wenlei: Beijing's yellow label car elimination and renewal policies have a certain impact on our sales, but it is not as big as imagined. The specific number of sales is to benefit from the replacement of the yellow label car, and it has not yet been counted. Not high, this may also be related to Jiangling’s real estate vehicles that are not in Beijing.
In order to better seize the opportunity for yellow label car replacement, the manufacturers introduced some supporting measures, such as giving users some support
In addition, according to Beijing's relevant regulations, the preferential amount for the elimination of yellow-label vehicles and the replacement of green-standard vehicles before June 30, 2009 is greater than that after July 1, but we feel the relationship between sales and time periods. It is not obvious that there is little difference between the first half and the second half.
Lei Zhaozhen: On December 16th, 2009, the implementation method of the "trade-in replacement" of the Guangzhou Yellow Label Vehicle was formally implemented. I think this policy has the effect of promoting sales and accelerating the elimination of our sales. So far, about two-tenths of the customers we have come into contact with have the intention of changing cars because of the subsidy policy. Some users are also required to enter the restricted area of ​​yellow-label vehicles and are prepared to eliminate yellow-label vehicles because they are fined.
Although there are many reports on this policy, I still don't know much about the specific methods of operation. At present, I have not yet seen specific policy content. This may be related to the lack of coordination between related departments. The user is unclear about this policy, and it is difficult for our distributors to understand through their own channels and do not know which department they implement to implement.
Tang Jianping: Since the relevant departments of Hangzhou issued the “Measures for Early Obsolescence Subsidy for High-Pollution Vehicles in Urban Hangzhou†in mid-March of 2009, I feel that this measure has had little impact on our light truck dealers. Less than 5% of the users are Because the yellow mark car was eliminated and bought a car. From a time perspective, February and March are a season for commercial vehicles. In March 2009, our sales volume increased by 7% to 8%, but there were not many users who later eliminated the yellow mark car. In the first half of 2009, our company's sales decreased year-on-year, but in the second half of the year, there was an increase, especially in August, September and December. The sales in the previous months of November and December were all very poor.
I think that for yellow label car users, as long as the vehicle can still be used normally, it will not be easily eliminated, and most of the running in Hangzhou is a foreign license car, and some users are affiliated with the transport company, they do not enjoy it. Subsidy policy. All these have led to the less obvious promotion of sales of yellow-label vehicles.
Ni Wei: Similar to the situation described above, the impact of the phase-out of Shanghai yellow-standard vehicles on light truck sales is also very limited. A very important reason is that the price of green-label vehicles is too high, and the funds in the hands of users are not enough. As for restrictions on movements, Shanghai has restricted the entry of goods vehicles into the urban areas very early, so that even if the scope of the restrictions is extended from the inner ring line to the Central Link, it will have little impact on users.
Moderator: From your point of view, the users who eliminated the yellow-labeled vehicles are mainly retail users or group users.
Nest Wenlei: There are many group users who have eliminated yellow-label vehicles because group users are more responsive to national policies and individual owners are less active. If lax inspections are conducted, individual vehicle conversion efforts are far inferior to units.
Lei Zhaozhen: On our side, the replacement of new cars is still more individual users, because buying a car is to settle down as a voucher, some people buy a car although it is used by the company, but hung under the name of the owner.
Moderator: It seems that the introduction of yellow label car out of local policies to stimulate new car sales is not. In spite of this, some car owners choose to dispose of yellow-labeled vehicles and replace green-labeled cars. For these users, what kind of models and prices can get their favor?
Nest Wenlei: Users who come here to buy a car generally can accept our price, but there are also some users who are very concerned about prices. After all, trucks are production tools.
Lei Zhaozhen: Eliminating the yellow car for a new car, generally want to compare with the previous car a grade, such as the original use of 70,000 to 80,000 yuan of light trucks, for a new car to buy 90,000 to 10 million.
Ni Wei: For newly-purchased green standard cars, users tend to choose products that are similar to previous vehicles.
Moderator: Before the Beijing Olympic Games, the Beijing Yellow Label Vehicle has a large amount of updates. This year, Shanghai and Guangzhou will usher in the World Expo and the Asian Games, which will have a great impact on light truck sales.
Lei Zhaozhen: Remediation of yellow-labeled vehicles is a good thing for atmospheric environmental governance, but it still depends on the government's implementation.
I also hope that the Guangzhou Asian Games will bring benefits to the light truck market. Now there are also signs that some users have scrapped and updated the vehicles in advance. The specific number of users belongs to this situation. At present, there is not an accurate figure, about 10 %% of users communicated with us that this factor is affected.
Guangzhou Asian Games is an external factor affecting their transfer, but there are other factors, such as adequate funding, new demand, the original vehicle to the service life, the investment brought by the Asian Games will have a pulling effect on some industries. The Beijing Olympic Games in 2008 played a major role in the sales of light trucks, making Beijing's light truck market a fire. When communicating with dealers in Beijing, we learned that in the two months from mid-May to mid-July 2008, Beijing light truck dealers completed sales in the past 10 months. However, the influence and appeal of the Olympic Games are huge. This is unmatched by the Asian Games.
Ni Wei: The Shanghai World Expo is gradually approaching, but we do not feel the arrival of the yellow label car out of peak. I learned that Beijing's light trucks sold well during the Beijing Olympic Games because at that time, the delivery of commercial vehicles to Beijing was restricted, and users worried that they could not buy cars and rush to buy them. This is a rather special case. The Shanghai auto market is now full of supplies, and there has been no panic buying.
Moderator: According to the introduction of several light truck dealers, the elimination policy of the vehicle with four yellow markings has not played a significant role in promoting sales of light trucks. The reason for this is that, in terms of the policy itself, the effects of the two measures of subsidy and limit line are limited except for the lack of clear procedures. For yellow label car users, as long as the vehicle can be used normally, it will not be easily eliminated. As for the restricted-line scheme, although some users were fined for entering a restricted-access area, dealers stated that light trucks are mainly driven by urban-rural junctions, and most of them are outside the restricted-bound area, and the number of accesses to urban areas is relatively small. Therefore, light trucks are operated The impact is not great. It can be seen from this that the extent to which policy can have an impact on the market depends on the degree of enforcement. It also depends on whether the policy complies with the market demand, otherwise it is difficult to be accepted by the market.
In addition, the host also learned that different brands have different situations in the implementation of the yellow label car elimination policy. Some dealers indicated that some real estate vehicles benefited from government support. There are other brands because of the genealogy of the models, configuration and other reasons, can not meet the market demand, did not grasp the business opportunities to eliminate the yellow label car.