Yuchai: 2009, another glorious year

2010 target: sales revenue of 30 billion yuan

When the bell of 2010 hits, the pace of 2011 is getting closer. The Yuchai Group, which was established in 1951, will also usher in its 60th birthday. As a Yuchai person, in 2009, which was greatly affected by the international financial crisis, he had won nearly 27 billion yuan in sales performance with tenacity, wisdom, and calmness. In 2010, Yuchai proposed a new target of 30 billion yuan, and the sword means a scale of 40 billion yuan in 2011. This will be a tribute to Yuchai’s 60th birthday! In the future, how will the Yuchai people do their best? , courageously break through, create success again?

In order to carry out the work of “internal training and external construction” in 2009, Yuchai Group decided in 2010 to implement the business policy of “continuing training, maintaining goals, and building stamina”, and continued to enhance the Group’s corporate The management level and operating quality of each subsidiary; the entire group targets sales revenue exceeding 30 billion yuan, and the various industrial sectors and subsidiaries of the group strive to maintain the growth rate in 2009, which is the Group’s “11th Five-Year Plan” strategic objective. Draw the perfect ending pen. At the same time, in order to promote the comprehensive development of various industrial sectors, the Group will energetically promote the transformation of the company's advantages to its core competencies by subsidiaries and build a sustainable development foundation, laying the foundation for the full implementation of the 12th Five-Year Plan; To maintain the development of major projects for sustainable development of Yuchai, strengthen and promote project management, and actively develop in the capital market to lay the foundation for Yuchai's take-off and vigorously build two products of “engine product chain” and “engineering machinery product chain”. Chain advantage.

In 2010, Yuchai will use the international perspective to plan the development of Yuchai, re-position Yuchai Group’s strategic position, carefully assess its own strengths and weaknesses, define its own competitiveness, maintain the advantages of talent, R&D and market, and focus on talent reserves. And product reserves. In overseas markets, China will tightly seize the preferential policies of the China-ASEAN Free Trade Area, and urge Yuchai to further expand its engine reserves in ASEAN countries, and use this as a springboard for a broader world and seek more business opportunities for development. To achieve a further increase in the international market share. From 2010 to 2015, Yuchai will have plans to enter the markets of developed countries such as North America and Western Europe, and strive to achieve an engine export volume of 300,000 units, accounting for 35% of the total annual sales.

In 2010, Yuchai will continue to work hand-in-hand with partners such as suppliers, distributors, service stations, and OEMs. In Yuchai's industrial system, there are more than 500 suppliers, more than 1,500 service stations, more than 2,000 supporting service outlets, and more than 100 automotive OEMs supporting Yuchai machines. At the Yuchai Machinery 2010 Marketing Service Conference held on January 13, 2010, Yu Ping’s Chairman Mao Ping expressed his gratitude to his partners with the words “thank you, confidence, trust, hope”. Yu Ping said that Yuchai’s development has today’s achievements and cannot be separated from the full support of its partners. He sincerely thanks the partners for their support and loyalty to Yuchai over the years. Yuchai has leading and applicable product reserves and a strong R&D system, sales system, management system, and excellent corporate culture. We hope that our partners will join Yuchai in the new year to build confidence, mutual trust, and advance with the times. , Collaborative development, and a new leap forward.

In the year of the crisis of 2009, Yuchai people experienced a year of paralysis, achieved the crisis, took advantage of the opportunity, tempered the team, hone their employees, and ran counter to the increase in operating performance. In 2010, Yuchai people did not feel complacent, kept a clear head, maintained the passion and vitality of innovation, and strived to win the victory in 2010, laying a solid foundation for the 2011 “12th Five-Year Plan” for Yuchai. The 60th anniversary of his birthday presents a gift for sustainable development.

Adversity is still ahead

Yuchai, under the adversity of the winter market in 2009, achieved a leapfrog development and delivered another perfect answer sheet: sales revenue exceeded 26.9 billion yuan, completing 128.38% of the target set at the beginning of the year; engine segment sales revenue exceeded 16.04 billion yuan, Compared with the same period of last year, the growth rate was 30.94%, and the sales volume exceeded 660,000 units. It ranked first among domestic peers for nine years in a row; the sales revenue of the logistics and electrical machinery sector was 2.372 billion yuan, an increase of 41% year-on-year; the sales revenue of the construction machinery segment was 1.813 billion yuan, a year-on-year increase of 59.35%; The sales revenue of the segment was 3.094 billion yuan, a year-on-year increase of 20.73%; the auto parts sales revenue was 3.333 billion yuan, a year-on-year increase of 7.98%.

From the outshining development of the engine segment to the growth of the six major industrial sectors, all of Yuchai’s 1 billion-level subsidiaries have also increased from 4 to 6. In overseas markets, with the help of the China-ASEAN free trade zone, the export ASEAN countries have achieved a 25% upward trend, leading the industry.

Behind this series of beautiful numbers is the Yuchai Group's management policy of “internal training, development, and development”. It responds to crises with confidence, builds strength with innovation, competes for markets with services, and increases sales revenues to companies. The operating efficiency has improved and the structural adjustment has begun to show results. The “Yuchai model” has become the industry benchmark in competition.

With Yuchai Machinery Co., Ltd. as the main engine block, the market has been warm since the beginning of February 2009. The market orders have been steadily increasing, achieving a full-scale harvest of various business indicators: The number of units reached 468,799, which was a year-on-year increase of 25.68%. Production and sales volume doubled in 2005, ranking the first among domestic counterparts for nine consecutive years. “In 2009, we seized market opportunities from the crisis, seized the opportunity for development, and got orders. This is both a source and a key.” Li Tiansheng, general manager of Yuchai Co., Ltd., has a deep understanding. “The communication mechanism in 2009 The horizontal cooperation between Yuchai’s internal systems has been made smoother, and the outstanding performance of the marketing system, production procurement system, technical quality system, and management system has ensured the overall effectiveness of Yuchai and improved Yuchai’s ability to adapt to the market. Resilience."

The construction machinery plate achieved a qualitative leap. In 2009, the sales revenue of Yuchai Heavy Industry Co., Ltd. reached 1.555 billion yuan, a year-on-year increase of 45%. This year is also Yuchai Heavy Industry's "brand first year." Yuchai Heavy Industry uses its brand strategy, adjusts its marketing strategy, carries out strategic upgrades of its marketing channels, improves product quality, and implements the “Quality Machine” project, with “zero defects” as the target for quality research. The series of initiatives greatly enhanced the brand image of Yuchai Heavy Industry.

In 2010, Yuchai put forward the business policy of “continuing training, protecting goals, and building stamina” and strived for a sales revenue of 30 billion yuan. Among them, Yuchai Diesel Engine Co., Ltd.'s marketing goal is to “ensure 500,000 units, compete for 530,000 units, and challenge 560,000 units” and strive to become the first domestic manufacturer of diesel engines that exceeds 500,000 units.

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Technological innovation: Yuchai's constant breakthrough

2009 is Yuchai's "internal training year." As the largest internal combustion engine manufacturer in China, Yuchai has always placed product technology development in a prominent position. Based on the “Leading for Application” principle, it always adheres to “Production Generation, R&D Generation, and Planning Generation” and focuses on “improving product technology and improving product structure. The line of technological innovation has initiated a series of innovative talents reserves and product research and development, and has constructed a wide range of products with a wide range of power and a wide range of applications, and has rapidly occupied the market.

Yuchai's “head” Yu Ping believes that the key to enterprise development is talent. So, in numerous interviews with the media, he sent invitations to talents at home and abroad. In 2009, Fuping personally led a visit to Tianjin University, Xi'an Jiaotong University, Harbin Engineering University and other famous universities to attract outstanding talents. As of the end of last year, Yuchai Co., Ltd. signed a total of 110 people, of which more than 80% came from national key universities, 211 engineering colleges and universities, the number and proportion of the calendar year.

At the same time, Yuchai invested hundreds of millions of yuan in R&D expenditures to upgrade its research and development level and accumulate stamina for the development of the company: the internationally renowned Brunel University in the United Kingdom, the Southwest Research Institute of the United States, AVL in Austria, Tsinghua University in China, Shanghai Jiaotong University, and Tianjin University The cooperation between famous universities and institutes at home and abroad, such as Harbin Engineering University and Shanghai Institute of Internal Combustion Engines, has further deepened.

The reserve and cultivation of talents has further driven the breakthrough of core technologies: On December 21, 2009, Yuchai demonstrated the latest achievements of hybrid power – the world’s first to use existing component technologies to realize renewable air hybrid power. Functional engine. This indicates that the research and development and application of Yuchai's new energy technology has reached the international advanced technology level. In terms of hybrid applications, on December 28, 2009, two low-carbon, energy-efficient and high-efficiency engines that have achieved two-stage pressurization were successfully installed in Yuchai, making Yuchai the first domestic two-stage supercharged diesel engine. Vehicle test run companies; Yuchai hybrid powertrain system has undergone continuous testing and optimization, currently supporting more than 10 automakers, opening up a hybrid vehicle market, known as "China's Eaton"; Yuchai Engineering Research Institute The engine controller jointly developed with Shanghai Jiaotong University is Yuchai’s core technology product with independent intellectual property rights, breaking the monopoly pattern of foreign engine controllers.

At the same time, Yuchai pays great attention to the renewal of existing products and improves the market competitiveness of the products. The 09 version of the Yuchai 6L and 6M heavy truck engines has gradually formed the "1+1>2" product integration advantage to meet more market segments. YC6L locks lightweight highway heavy trucks, and four-valve EFI engines enter the market ahead of their peers for a few years, with higher technology content, closer to users and more suitable for Chinese roads; and YC6M allows more and more users to use medium-speed and low fuel consumption. Engine transition to low-speed, low-fuel-consumption engine; new product YC6K has become a “weapon” for Yuchai’s development, significantly increasing Yuchai’s share in the heavy truck market; 09 version of YC6T, YC6C and other marine engines integrating existing technology platforms , upgrade product performance and quality, in the product's low fuel consumption, comfort, lightweight enough effort.

The year 2009 was the largest year for Yuchai's new product R&D projects. A total of 196 basic products were researched and developed, an increase of 22.5% year-on-year. In the whole year, new products were commercialized more than 100,000 units, and sales revenue was 3.5 billion yuan, an increase of 11.19% year-on-year. This year, Yuchai took China's "Auto Industry Innovation Award" and "National Accredited Enterprise Technology Center Achievement Award".

Yuchai: Under the national offensive and defensive "game"

In 2009, not only did Yuchai's product production and sales volume rise against the trend, but in the overall control of the industry, it also recruited “Miao Che” and changed Yuchai’s unique position in the domestic light and medium-sized engine sector. "A multi-pronged approach" not only allowed Yuchai to engage in heavy-duty engines and excavators, but also quickly deployed in the country, winning the Yuchai 12th Five-Year Strategic Plan.

Yulin, Guangxi. January 12, 2009. Yuchai’s subsidiary “Guangxi Yuchai Heavy Industry Co., Ltd.” officially launched the “Yuchai Heavy Industry” brand. At present, Yuchai Heavy Industry Products has covered more than 70 varieties of 23 series of 0.8~36 tons, newly developed skid steer loaders and rotary drilling rigs, and has become the manufacturer of medium and small-sized full-hydraulic excavators with the most complete domestic product spectrum, and We are advancing into the field of heavy excavators up to 50 tons. While continuing to maintain the advantages of the compact excavator, we have also comprehensively covered small, medium and heavy excavator products.

Ziyang, Sichuan. May 9, 2009. The first marine engine of Yuchai Ziyang Engine Co., Ltd. successfully went offline. This marks the beginning of Yuchai Group's large-scale entry into the large-scale marine power market, and it has become an important production base for Western-style vehicle diesel engines and domestic large-scale marine diesel engines.

Zhuhai, Guangdong. On October 14, 2009, Yuchai and Wärtsilä of Switzerland held a signing ceremony for the production license of a two-stroke low-speed marine diesel engine in Zhuhai. The project not only expanded Yuchai's industrial field, but also made Yuchai's initial formation of a full range of high-, medium-, and low-speed shipbuilding manufacturing capabilities.

Nanning, Guangxi. On October 18, 2009, Yuchai Engineering Research Institute settled in Nanning High-tech Zone. Selecting Nanning to build a new base with a wider R&D scope, larger scale, and more complete supporting facilities, aiming to make Yuchai a showcase for Guangxi, national machinery industry, and even ASEAN. Large enterprise groups lay a solid foundation.

Wuhu, Anhui. On November 25, 2009, Yuchai United Power Co., Ltd. laid the foundation for construction in Wuhu City, Anhui Province, and blew the clarion call for Yuchai to seize the high-end market for heavy trucks. Leading products integrate the latest technological achievements in the world today, breaking through the reliability of China's manufacturing weaknesses, emissions can meet the Euro 6 emission standards, and have the latest technology level of the European mass production engine in 2012.

overseas market. In the context of shrinking external demand, Yuchai did not stop the pace of internationalization, but began to optimize the product structure and build a strong overseas marketing network. In July 2009, Yuchai established an overseas marketing department and adjusted overseas offices. At present, Yuchai has 13 overseas offices, more than 30 overseas distributors, and parts supply protection and after-sales service support in more than 50 countries. Yuchai is registered in more than 60 overseas countries and the products are sold well. In more than 80 countries and regions in Southeast Asia, the Middle East, Latin America, Eastern Europe, and Africa, the engine has more than 100,000 units overseas. Yuchai Engine has won wide recognition from global customers for its excellent quality, service, and energy-saving and emission-reducing effects. Among them, Yuchai's 8 series of Euro 3 and Euro 4 products have been certified by TüV E/e-mark. It is the only engine manufacturer in China that has obtained this certification, which means that Yuchai has obtained tickets for the European market.

"Better players seek their potential." In 2009, Yuchai turned the crisis into a machine, succeeded in laying a national offensive and defensive "game" and built six industrial sectors with engine and construction machinery at the core. The company continued to expand its product chain to form an industry cluster and strive to sell in 2010. The income exceeds 30 billion yuan.

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