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Research on the Status of LED Display in China
With the improvement of technology, the display accuracy of small-pitch display screens fully meets the needs of close-range viewing, and will compete with DLP and LCD splicing screens, and the market prospect is large. The market space of small-pitch LED displays has preempted the market of DLP display walls, LCD and PDP splicing screens. At present, the civilian sector is still difficult to enter due to price and performance reasons. With the advancement of urbanization and the promotion of efficient and environmentally friendly lighting, the LED industry has developed rapidly in recent years. Among the global LED application fields, the general-purpose lighting and automotive lighting fields are the fastest-growing markets, and have become an important driving factor for the rapid growth of the LED market in the future. In addition, the LED Display application market still shows great growth potential and is one of the most stable growth points for LED applications. The China Report Hall predicts that in the field of general lighting, the global LED lighting output value will reach 17.8 billion US dollars in 2014, and the total number of LED lighting products shipped will reach 1.32 billion. Philips' market forecast shows that the market size of global LED-related lighting products will reach 70 billion to 80 billion euros by 2016, and the proportion in the overall lighting market can reach 45-50. Display is also the main application area of ​​LED. one. The LED display has the advantages of high brightness, large viewing angle, long viewing distance, flexible shape and rich color, which can meet the needs of different application scenarios, especially in the large size display application. Since the beginning of the 1990s, China's LED display industry has maintained a high-speed development trend, which has created the initial prosperity of the LED industry. At present, the global LED display market is still in the ascendant stage. In the first half of 2014, China's LED display market changed little compared with last year, and corporate orders were relatively stable. However, due to the fierce competition in price wars, many SMEs' profits were in a low-profit state, and there was widespread difficulty in returning funds. The triangular debt is still LED. A common problem in the display industry. Emerging market segments have become a new growth point for LED display companies. Outdoor advertising media, indoor small spacing and other market segments still maintain good growth, making the LED display industry maintain a certain growth. Such as Lehman Optoelectronics layout sports media field, become the sponsor and partner of the Football League Football Club, the 2014 China Football Association Cup competition partner, and the executive unit of the China Football League Business Development Alliance, and Shandong Aida Media The company has signed a sales contract for the Super League advertising resources. For example, Lianjian Optoelectronics successfully acquired and integrated time-sharing media to realize the cross-border group development of LED display business and outdoor advertising media business. LED display small-scale small-pitch LED screen small spacing market started in 2012, gradually matured in 2013, and demand increased rapidly in 2014, when small-pitch products quietly became popular, the world's major LED manufacturers began to compete to launch themselves The small-pitch strategy is also promising for the future of small-pitch LED products at home and abroad. Among them, the high-density small-pitch LED display is an important emerging market in the industry, and it is also one of the markets with high profit margins. At present, more than 20 domestic LED companies have released their own small-pitch products, such as Liard, Zhouming Technology, Lianjian Optoelectronics, Ai Biesen, Easystar Electronics, Shanghai Sansi, Mairui Optoelectronics, Dazu Yuanheng, Qipu Optoelectronics and other enterprises. Take Abbyson as an example. In 2012, it started to introduce small dot pitch products. It was the first to focus on the European, American, Japanese and Korean markets. The harvest was quite abundant. In the first half of 2014, the total order volume was about 200 million yuan. The orders in the first half of 2014 were the same as the same period in 2013. The growth has been more than doubled. With the improvement of technology, the display accuracy of small-pitch display screens fully meets the needs of close-range viewing, and will compete with DLP and LCD splicing screens, and the market prospect is large. The market space of small-pitch LED displays has preempted the market of DLP display walls, LCD and PDP splicing screens. At present, the civilian sector is still difficult to enter due to price and performance reasons. Towards the world's LED display export road Domestic and international LED display technology continues to innovate, pushing technology to higher points, such as product core components and key components, technology has been continuously improved in recent years. The enhancement of core device technology can provide important technical support for LED display products, and also provide the possibility to introduce more product forms. The LED display application product style continues to evolve, and it has brought a qualitative leap to China's LED display technology, which will promote the development of the entire industry towards a benign track! In the past ten years, China's LED display products have shouldered a historic turning point. China's LED display exports to the world for more than 80 exports. Various data show that China's LED display products have entered an international perspective and are accepting global users. Review. The development of LED display export business has enabled domestic display manufacturers to create better profit margins and overseas reputation. From the analysis of end users and downstream applications, most manufacturers are mainly engaged in large-scale projects, such as the world-famous international events and events, which indicates that China's LED display can always be unconventional and attract global attention. LED display companies must have international competitiveness and develop a more high-end, branded international market. They must deepen their brand awareness, strengthen product quality management, and pay attention to changes in the international market, so as to adjust their export strategies in a timely manner. Especially now, the fluctuation of the RMB exchange rate has a certain impact on the company's operations. This and the continued substantial appreciation of the RMB in the future may also bring disadvantages to the company, which will weaken the business results of the company and seriously affect the company's operating performance and profits. In summary, we strengthen our own construction, optimize the internal management structure, improve the production quality of enterprises, and strictly control the brand strategy. I believe that China's LED display companies will go better and further.