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On February 23, the Guangzhou Automobile Co., Ltd. and Hino Plant held a ceremony for the delivery of Lingnan Mobile Shuxiang Car. Fifty-two high-level light trucks were delivered to the person in charge of the Guangdong Press and Publication Bureau and became mobile libraries carrying 1,000 books. Guangqi Hino stated that after more than one year of operation, the Conghua project will soon complete its first phase, and the plan for officially commissioning heavy trucks in June this year will not change. The first batch of GAC Hino heavy trucks will formally enter the market in August.
Guangzhou will produce 20,000 heavy trucks per year
Established on November 28, 2007, GAC Hino Motors Co., Ltd. and Hino Co., Ltd. each set up a 50% investment. The registered capital of this project is 1.5 billion yuan. The company is located in Guangzhou Conghua Pearl Industrial Park, with an investment of 2.4 billion yuan. The factory will be fully relocated in the first half of this year and will be formally put into production in June. The first batch of heavy-duty Hino can be listed in August. In accordance with the "one project, two bases" approach, Guangqi Hino reorganized Guangzhou Yangcheng Automobile and Shenyang Shenfei Hino Motors. The first phase of Conghua base covers an area of ​​1.06 million tons, producing Hino's high-grade heavy trucks and tractors. The first phase of the plan will form an annual production capacity of 20,000 heavy trucks and 30,000 light trucks. Based on the existing series of commercial buses, Shenyang Base will introduce Hino's multi-functional mass production commercial buses. Based on the existing production capacity of 2,000 units of annual buses and 2,500 units of chassis, Shenyang will expand to 4,000 units and 5,000 units respectively.
According to Li Shao, executive vice president of GAC Hino, since the establishment of GAC Hino, with the support of experts from Hino, the company has carried out quality improvement activities for light truck products on the basis of the original Yangcheng light truck, and the number of upgrading projects has reached 150, of which the key important projects are near. With 100 items, the quality of light trucks has reached the domestic first-class level. The Hinoichi 700 series heavy trucks that were mass-marketed in August this year, including tractors, cement pump trucks, mixers, dump trucks, etc., have outstanding power, energy saving, environmental protection, and cost-effective features, and they can satisfy small batches and multiple specifications. Custom production. Establish a market position between self-owned domestic Cars and imported cars.
Re-development to improve competitiveness
At present, GAC Hino's heavy-duty trucks have already made more than 30 vehicles, but heavy-duty truck projects and previous domestic joint venture projects are also very different. First of all, it is not a copy of the products that have been produced abroad, but a major re-development of the original products. At present, the cost of passenger cars in China is higher than in foreign countries, but commercial vehicles are cheaper than foreign ones. For example, imported 40-ton heavy trucks cost more than 600,000 yuan, while domestic ones only need 200,000-300,000 yuan. Therefore, if joint venture products are to win domestic products, they must start with product development to meet the needs of the domestic market and regulations, and carry out targeted measures. R&D. At present, 1,096 parts and components purchased by the company, of which 840 are for design changes, is almost like re-development of new models. The localization target set by GAC Hino must also reach 85% or more as soon as it comes out. In this way, prices will drop sharply, and at least 200,000 yuan or more will be reduced before they become competitive.
Guangzhou Automobile Group reorganized Shenyang's bus companies across regions, which is the first step for GAC to go out. Li Shao said that GAC Group should develop and grow to become a large-scale and international enterprise and it is necessary to step out of Guangzhou. However, how to adapt to the local environment in Shenyang is also a great challenge. Apart from investing RMB 70 million in Shenyang, a large number of talents will be recruited during this period to bring out the local productivity.
Goal to become a world-class company
It is reported that in order to enter the target market more directly, GAC Hino's heavy-duty truck sales network is no longer divided into north and south regions. Instead, it directly taps the Pearl River Delta, Yangtze River Delta, Jingjintang and other important economic zones. The sales shop strives to reach 50-80. Family. In the short term, heavy trucks, light trucks and buses will jointly display sales. In the long run, heavy trucks will be listed separately for sales from the network. However, taking into account the economic environment from last year to this year, the number of heavy trucks produced this year will not be too large, and it will probably be done in hundreds of units. The economic operation has its inertia, and the market will have the slightest improvement in the second half of the year.
Li Shao said that Guangzhou Automobile Co., Ltd. and Hino Motors began preparations in 2004 until 2007, only three years into a project, which is not in Guangyuan Guangfeng. The reason is that in addition to reorganizing existing businesses, there are still problems with how to position the market. According to reports, the engine of GAC Hino is currently manufactured in Shanghai. GAC Hino may also hold shares in Shanghai. In the future, the goal of GAC Hino is to become a world-class commercial vehicle company. Therefore, as soon as the product is launched, it is mid to high-end and meets the needs of society for safety, environmental protection, and emissions, and the gap with foreign commercial vehicles is greatly reduced. After GAC Hino is completed and put into production, it will make up for the gap between GAC and even Guangzhou heavy truck products, and change the production pattern of commercial vehicles in Guangdong, realize the comprehensive cooperation between GAC Group and Toyota, and promote the related industries to further gather in Guangzhou.