In 2017, more than half of them have passed. For Jianghuai, this 2017 has been extremely difficult. On October 11th, JAC announced the latest performance report. In September, the sales volume of JAC passenger vehicles was 19,000 units, which was lower than that of last year's 38,500 units, hitting the largest monthly decline since the beginning of the year; the first 9 months of the year The cumulative sales volume was 161,400 units, a decrease of 40% compared with 264,800 units in the same period last year. As we all know, SUV is the main market for self-owned brands to achieve sales and profits. This year's domestic SUV model is the highlight of the auto market's contrarian growth, which represents an increase of 17.2% year-on-year. Although Jianghuai early adjusted its focus to the SUV sector, the Jagu's SUV models are starting to look a bit different this year in the face of numerous self-owned brands with strong capabilities. Powerless. In the first half of this year, the biggest reason for the decline in sales of JAC SUV models was the decline of JAC Refine S3. In December of last year, JAC Refine S3 sold 26,439 vehicles at the peak of the expiry of the purchase tax policy. However, after 2017, the sales volume plummeted. From the monthly sales of 26,439 units to 3,133 units, JAC spent only five months. . JAC Refine S3 was caught in a sales dilemma and was replaced three times in only two years. This revealed its product weakness. The competition between SUVs of the same class has become increasingly fierce. Geely and the Great Wall have launched competitive new products, and JAC Refine S3 has been "falling down". Similarly, the fate of Refine S2 is equally dismal. After experiencing the smooth winds of 2015 and 2016, by 2017, it was like falling into a curse and fell. From January to June, a total of 15,465 vehicles were sold, a 47.41% drop compared with the same period of last year, and such sales performance. The same unsightly as the Refine S3. In August, Jianghuai once offered the “Governor of the Great Law,†and its small SUV Ruifeng S3 started to drop. Some of these models are downgraded by up to 10,000 yuan, and most of the major models are down by 8,000 yuan. However, judging from the sales volume of only 19,000 units in September, Jianghuai’s official decline did not stimulate those consumers who were willing to buy money. In addition to the official landing, Jianghuai also placed its hope of revitalizing sales on its new compact SUV, the Refine S7. There are seven bright spots on the S7 and its positioning is also the flagship SUV of the Jianghuai. However, the sales figures of the S7 are somewhat unsatisfactory. The sales volume in the first month of the S7 has reached more than 3,000 units. Since then, it has begun to decline all the way, if the first month sales Excluding dealers' large-scale car, the actual sales of JAC S7 will be even more ugly. For Ruifeng S7 alone, in the current emphasis on quality of the new brands of their own brands, emphasizing the originality of the environment, the appearance of the S7 is still full of the sense of the eyes of various foreign cars, the interior is a full copy of the Mercedes Mercedes-Benz, surrounded by the layout of the center console, button layout, and even the small clock center console, and Mercedes-Benz models are exactly the same. Yes, S7 is indeed very cheap, but the current consumer buying a car is no longer just to look at the price, the next-home selling Chuan Qi GS8, Geely Bo Yue and even WEY VV7 are not cheap. As early as 2013 CCTV 3-15 party, JAC was exposed to use ordinary steel instead of galvanized steel, resulting in a large area of ​​many models of corrosion, so that the market for the JAC products once very distrust. Since then, Jianghuai, a public relations and SUV model, has passed through this dangerous period, but the quality of the new car has always been like a time bomb, accompanied by JAC. Some of the 2014 models such as the Refine S3 and Refine S5 have seen many problems and they are concentrated on large core parts such as unstable engine speed, abnormal sound, oil emulsification, abnormal gearbox sounds, sudden setbacks, and inability to shift gears. , Braking system abnormal sound, rust, tires eat tires, eccentric wear, deviation, steering system abnormal sound and so on. Although the amount of complaints has decreased over time, these core large-scale problems have still not been well resolved. JAC has had design flaws. The issue of the most complaints in the Refine S3 or its “gesture†issue. The problem of tire wear has caused headaches for many owners. Mr. Song of Hubei is one of them. According to Mr. Song, his Ruifeng S3 found a 4S shop several times at 13,000 km because of eating tires. However, it was a perfunctory event. It was only for two tires to be sent out. What Mr. Song did not expect was that after the replacement of the new tires, the tires were still eaten, which showed that there was no fundamental solution to the problem. Vehicle owners have also reflected the situation to the manufacturers, and the other party's answers have been very official all the time: It is not clear what the reasons are not clear for specific vehicles. It means that tires are associated with many factors and need to be overhauled by professionals. The owner mentioned whether this was related to the suspension design defect and the staff did not give a positive answer. Today's plummeting sales are more like the result of JAC's self-inflicted years. The poor sales of Jianghuai Automobile directly led to the decline of the company’s net profit. According to JAC’s JAC Motor’s pre-reduction announcement for the first three quarters of 2017, Jianghuai Automobile expects to achieve the shareholders’ ownership of the listed company from January to September 2017. The net profit decreased by about 80% compared with the same period of last year. Different from the decline in the sales volume of traditional energy passenger vehicles, sales of JAC new energy vehicles have increased substantially, and the layout of its pure electric vehicles has become more and more sophisticated. On June 1, JAC and Volkswagen entered into a joint-venture contract in Berlin, Germany. Both parties intend to jointly establish JAC Volkswagen Automotive Co., Ltd. to jointly explore the new energy auto market in China. The joint venture with Volkswagen will help Jianghuai gain certain advantages in the new energy sector in the future. This may be Jianghuai at the edge of the cliff, and it will be a final stroke. According to the current situation of Jianghuai Motors, whether this cooperation can be successful or not, perhaps There is also a big question mark.
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