It is understood that although there are many local tire brands in China for a long time, there are few well-known brands. Although many tire backbone enterprises have advanced international technology and their products are not inferior to the international advanced level in terms of features and quality, due to low brand awareness and recognition, it is difficult to obtain corresponding market shares and sales prices. But this situation is getting better. In recent years, Chinese tire companies have made great strides in establishing brand image and building national brands. Actively participate in foreign exhibitions According to statistics, large domestic tire companies represented by triangular tires and exquisite tires are very active in participating in foreign exhibitions. Taking Delta tires as an example, it has participated in numerous internationally renowned exhibitions such as the Essen exhibition in Germany, the SEMA SHOW in the United States, the tire exhibition in Brazil, and the tire exhibition in Panama. In the U.S. SEMA SHOW, the participation of Chinese tire companies is increasing. A large number of large-scale tire companies have appeared almost completely. The SEMA SHOW organizers are concerned that too many Chinese tire companies will participate in the exhibition and will affect the enthusiasm of tire companies in other countries. Therefore, the number of Chinese exhibitors is limited to 50, and small-scale trade enterprises are generally unable to exhibit. At the same time, in addition to North America and Europe, Chinese tire companies also occupy a considerable proportion in the exhibitions in South Africa, Singapore, Brazil, Panama, and Dubai, and even some of the exhibitors at the show are mostly from China. By participating in the exhibition, Chinese tire companies effectively displayed their own image and enhanced their brand influence. Extend brand awareness through marketing In addition to actively participating in the exhibition, Chinese tire companies have also been keen to sponsor sporting events in recent years and used sports marketing to increase brand awareness. With respect to the exquisite tires, it has sponsored the Chinese Women's Volleyball Team, the American NBA Cleveland Cavaliers, the Bundesliga Football Club in Germany in recent years, and hopes to increase brand influence in this way. Like exquisite tires, Wanli Tire, 800 million rubber and other tire companies have also sponsored sports events in recent years. For example, Wanli Tire has sponsored the 2016 D1 Grand Prix Drift Grand Prix and the Guangdong Wanli Cup trio. 800 million rubber sponsored the China ATV Championships. In addition, the triangular tires also landed on the main high-speed rail lines in the country in 2017, launching brand advertising on the theme of “safety, comfort and fuel economyâ€. The brand rise is still a long way In the 2017 China Brand Strength Index, the double star, the back force and the triangle entered the top 10 list, ranking seventh, eighth and tenth. It can be seen that although the brand influence of Chinese tire companies has made great strides in recent years, there is still a big gap between them and the international front tire brands. Compared with the "hard power" of product features and quality, brand influence tends to be "soft power" and it also takes time to continuously improve. This has a long way to go for Chinese tire companies.
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Triangle Tire Foreign Trade Show Booth
How long is the rise of Chinese tire brands?
On April 24, 2017, the General Office of the State Council approved, since 2017, will be established on May 10 of each year as "China Brand Day."