·In November, imported cars broke 100,000 parallel imports and now explosive growth

In the process of continuous destocking, China's imported car market began to improve overall. Imported car sales in November became the first month in 2016 to break through 100,000 units. It is worth noting that, driven by a series of favorable policies, the sales of parallel imported cars in November showed explosive growth.

According to data released by China Automobile Dealers Association, in November 2016, customs import volume was 101,000 units, up 18.9% year-on-year; from January to November, the cumulative import volume was 932,000 units, down 4.3% year-on-year, continuing the adjustment trend in 2015. .

In November, the sales volume of normal imported cars was 81,700 units, a year-on-year increase of 3.5%. From January to November, the cumulative sales of normal imported cars fell by 3.2% year-on-year, and the decline was narrowed. Wang Cun, director of the Imported Cars Professional Committee of the Circulation Association, introduced that in November, the industry inventory was only 3.5 months, lower than the 2012 and 2014 levels. The entire industry has entered a state of relative balance between supply and demand. As a result, the price concessions are also decreasing, only 12.8%.

It is worth noting that, driven by a series of favorable policies, the sales of parallel imported cars in November showed explosive growth. In November, the sales volume of parallel imported cars was 17,800 units. From January to November, the cumulative parallel imports were 113,200 units, with a year-on-year growth rate of 61.85% and 10.94% respectively. The proportion of parallel imported cars from January to November was 12.1%, compared with 1-10. The 11.5% of the month rose by 0.6 percentage points.

In terms of vehicle structure, in November, imported car passenger cars achieved sales of 100,000 units, an increase of 18% year-on-year; all models achieved growth. Among them, the sales volume of cars, SUVs and MPVs were 38,600, 56,500 and 0.5 million respectively, with a year-on-year growth rate of 50.7%, 0.7% and 62.2%, with a share of 38.6%, 56.4% and 5% respectively.

In normal imports, SUVs still fell year-on-year, reaching 11.9%, which is somewhat different from the overall market. Among the parallel imports, the SUV is the absolute main model, accounting for more than 80%, but the share is decreasing year by year. The share in the first 11 months of 2016 was 83.5%, which was 3.5 percentage points lower than that of the whole year of 2015.

In terms of brand structure, among the top ten brands, except for the decline in Subaru's imports, other brands have achieved growth. In November, BMW and Mercedes were in the top two, with a year-on-year increase of 17.8% and 29.3%. In addition, Lexus, Porsche, Lincoln, Land Rover and other growth rates are more than 45%, while Land Rover has reached 96.3%, becoming the fastest growing brand in the top ten.
Normal imports, BMW and Mercedes-Benz growth rate of more than 18% in the first two. Lexus fell back from last month, with a growth rate of 31%, ranking third. The competition of the second group was fierce, and the rankings of Porsche, Volkswagen and MINI increased. Jeep and Cadillac were affected by the domestic models and sales fell sharply. Parallel imports, Toyota, Land Rover, Mercedes-Benz, BMW and Ford ranked in the top five, accounting for 87.9% of all parallel imports. Although Toyota's share exceeds 50%, its growth rate shows a downward trend.

In terms of displacement structure, in November, the displacement share below 3.0 liters reached 91.7%, which was 1.4% lower than the 93.1% in the whole year of 2015. Among them, the 1.5-2.0 liter displacement range was the first largest displacement with a share of 41.9%. Interval. The parallel displacement of imported cars is prevalent, with a share of 2.5-4.0 liters exceeding 80%. Among them, 2.5-3.0 liters is the first largest interval, with a share of over 50%. Wang Cun said that the downward shift of displacement is the general trend. Whether it is normal import or parallel import, it is seeking a long-term development.

From the perspective of market segments, most of the market segments showed a decline at the beginning of last year, and the A00 level began to pick up in the second half of the year. At present, except for the A-level decline, other market segments have achieved positive growth, even including D-class cars. "The decline of the A-level is more affected by the domestic market. The entire imported car market has a relatively obvious improvement in October and November," Wang Cun said.

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