· Guangzhou car market downturn new car rescue dealers attach importance to replacement

The car market in March is just like the current weather, and it doesn't matter. The reporter visited the Guangzhou auto market and learned that in the traditional car market in March and April, the market did not have much ups and downs, and the discounts after the Spring Festival are expected to be slowly released. Although people's desire to buy a car has not yet risen, there is a large wave of new cars coming out in March, many of which are popular models, which are expected to further stimulate the auto market.
The new car is expected to stir the hot car market. The car market is still recovering after the year, and most of the car's offers are also greatly recovered. Although the dealers took advantage of the Lantern Festival and the Women's Day festival to engage in a storefront event, they did attract a lot of customers, but in general, the transaction situation of the car market is not hot.
However, from the enthusiasm of the people to take the cards, the demand for people to buy a car is still increasing. At the end of last month, it continued to maintain its strong momentum in January, with a 10% increase from the previous month. From January, 48 people grabbed one index and changed to 50, and the average price of license plate bidding index exceeded 14,000 yuan. The industry expects that the bidding price of license plates will continue to rise in March, which has a certain relationship with Shenzhen's implementation of restrictions. "People are worried that Guangzhou will suddenly limit the future, but the increase in the number of players also indicates the demand for potential car purchases in Guangzhou. Still very powerful."
Judging from the promotion and promotion of dealers, the current price is not too much. Among them, like the Japanese car, Dongfeng Nissan's Xuanyi part of the car has a maximum discount of 20,000 yuan, and the car is sufficient. Buy a car and then send a 5,000 yuan boutique gift package; in addition, the hacker offers a total of 20,000 yuan, which is a good discount. GAC Toyota's Camry hybrid version of the car offers a discount of 23,000 yuan, and the car is full, and the car is worth 6300 yuan. In the US department, some Chevrolet 4S stores have a maximum price reduction of 40,000 yuan, which is similar to the discounts of the previous year. In the German department, the price has been relatively firm, such as the 15,000 yuan discount for the entire Baode, and the cash discount of 18,000 yuan for the Sagitar.
“It’s not long before the end of the year, it’s not the traditional peak season for buying a car, but the launch of a new car will always stimulate some people to buy a car.” Ms. Liu, the sales manager of a Buick 4S store, told reporters that after the listing of the new Yinglang last week. The number of customers who went to the store to ask for a price to buy a car was significantly higher. The reporter learned that many new cars have been listed in March, such as Buick Hideo, Kia Kx3, Dongfeng Infiniti QX50, FAW Toyota's new crown, etc., and these new cars have both newer models, domestic luxury SUVs and new SUV models. Some of the more important models. In addition, it is expected that GAC Toyota's new Highlander, FAW-Volkswagen's sagitar, new Chevrolet Captiva, Dongfeng Style MX6, FAW Toyota Prado and other models will be officially launched. Such a large wave of new cars will be launched in a short period of time, and it is expected to stir up the hot car market and drive a wave of market.
Dealers attach importance to replacement Although the current dealers are more cautious in terms of price concessions, the reporter found that dealers are very enthusiastic in terms of new car replacement. Among them, the reporter learned from Guangzhou Hongbu Buick, recently launched the "0 threshold 0 interest rate" concessions, such as Regal 60,000 interest-free, Regal GS 88,000 fixed loan minimum zero interest rate / low interest rate long-term program. Replace the Mazda CX-5 and enjoy a subsidy of 4,000 yuan. Guangzhou Nanling Store has launched an event, Audi replaced the Audi A5 (import) with a maximum discount of 101,000 yuan. It can be seen that most of the dealers have introduced replacement packages and replacement subsidies for various models.
Mr. Chen, a person in charge of the dealer, told the reporter that the number of consumers in Guangzhou’s auto market is limited. The number of consumers who buy new cars with limited indicators is limited. “Everyone must find ways to open up other customers, but now it’s hard to get on the foreign cards. Shenzhen can't go anymore.” Mr. Chen told reporters that under such circumstances, it is very important to dig up and upgrade customers. At the same time, he believes that Guangzhou is already a big automobile city, and many people buy cars earlier, and the demand for second or even three purchases is still quite strong.
In addition, it can also be noted that Volvo officially launched its second-hand car service brand - "Zunwo certified used car." In other words, in addition to BMW, Mercedes-Benz, Lexus and other luxury brands, people buy a brand of luxury used cars and have another choice.

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