According to German media reports, at the Geneva Motor Show two years ago, the car was accompanied by three cars and shocked the industry. Two years later, the Chinese car company still appears in Geneva, but it has reached the crossroads of the way forward: Plastic injection molding cutting size customization, engineering plastic processing, high wear resistance, good toughness, high in printing, customer service communication and inform the processing requirements of the size, we will quickly give you a quotation, the customer confirm the quotation and place an order, the product processing is finished, arrange packaging logistics, the customer confirm the receipt of goods. Plastic injection molding is universal and durable, we only make high quality Plastic Parts. Inverter Plastic Accessories,Plastic Accessories For Inverter,Durable Plastic Accessories,Oem Inverter Plastic Accessories Suzhou Dongye Precision Molding Co.,Ltd. , https://www.sjinjectionmolding.com
In the past two years, at the Geneva Motor Show in 2013, the young car brand from China, Guanzhi, took three cars to participate in the exhibition. The participation with Western car companies has reduced many doubts about Chinese car companies. In the past two years, Guanzhi has successively launched the Guanzhi 3 sedan, the Guanzhi 3Hatch and the Guanzhi urban SUV in the Chinese market. The company dug the elite of Western car companies to develop and produce all aspects, using the most advanced production technology of Chinese local car companies, the product received a five-star evaluation in the European crash test, and became the safest model of the year. Under the guidance of former MINI design director He Got, Guan Zhi 3 also won the honorary prize in the Red Dot Design Award.
Time passes: we need to sell more cars. After attending the Geneva Motor Show that year, Guanzhi even sent a signal to enter the European market. Although there are some products from some European and American car companies, the development of Guanzhi in the past two years is not as planned. Its biggest weakness is sales. In 2014, the sales volume of Guanzhi in China was only about 7,000. In a market of nearly 20 million vehicles, this performance is hard to say.
"We are already at a decisive stage and must sell more cars," said Chen Anning, who replaced Guo Qian as chairman of the company at the end of 2014. In order to reverse the unfavorable situation, Guanzhi dug up the former General Manager of China, Murphy, as CEO. Murphy is a native American. He has worked in GM China and SAIC for a long time and has achieved great success. He has more than 20 years of Chinese market. Work experience is considered to be an expert in marketing. Murphy will work with another marketing veteran, Sun Xiaodong, to take up the task of improving the concept. “The number of our dealers must increase rapidly this year, from the current 75 to more than 150. We need to reach more consumers through a broader dealer network,†Murphy said.
Entering the European market this year In addition to achieving international standards in terms of design and safety, the car has also made great efforts in the infotainment system platform. At this year's Geneva Motor Show, Murphy, who took over as CEO of Guanzhi, also made his debut publicly. He brought the Guanzhi Urban SUV and the Guanzhi YiyunTM Internet service platform, which is integrated with social networks and is simple and functional.
When talking about development planning, Murphy stressed that "we must understand that the models developed must first succeed in the Chinese market." However, this does not mean a plan to shelve outwards with an internationalized view. “China is still the most important market for Qoros Auto, enhancing brand awareness and driving sales growth is our top priority this year. At the same time, expanding the sales network to markets outside China is also a focus of Qoros’ long-term strategy. Work with Slovak dealers to expand plans for the Central European and European markets. In addition, we plan to enter the Middle East market within 12-18 months,†Murphy said at the Geneva Motor Show.
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