Bridgestone Group ECOPIA Green Song with new SUV debut Chinese market

In August 2012, Bridgestone (China) Investment Co., Ltd., which manages Bridgestone's tire business in China, solemnly announced that the company's first eco-friendly flagship brand "ECOPIA" with safety and comfort performance will be the first new SUV - --The EP850 first landed on the Chinese market! This is Bridgestone's first global environmental strategy product since its entry into the Chinese market, and it is also the exclusive SUV environmental protection product specially developed for the majority of Chinese SUV owners!

According to a study released by the Japan Rubber Industry Association, 87% of the carbon dioxide emitted during the entire life cycle of tires, including raw materials, production, distribution, finished products, and finished products, is generated during use. How to reduce the environmental pollution when tires are used has always been a key issue for tire companies. As a world leader in the tire industry, since entering the Chinese market, Bridgestone has always adhered to the business philosophy of “bringing the best products to China” and continues to provide high-performance, low-energy, environmentally friendly products for the Chinese automotive market. With the continuous expansion of the proportion of paved roads in the Chinese market in recent years, the gradual enhancement of the environmental awareness of Chinese auto consumers, and the increase in the number of urban SUV users who prefer a comfortable, casual, and personalized style, Bridgestone had already established three years ago. Decision: In response to the government's call to create a sustainable automotive industry, based on the original Dueler Powerman off-road series of products, build a dedicated Chinese market with high environmental performance, comfort, wear and safety. And other properties have reached a highly balanced urban off-road tire products. Now ECOPIA EP850, as a new generation of off-road environmental protection flagship products in the Chinese market, not only promotes the quality improvement of the Bridgestone off-road product line, but also accelerates the pace of ECOPIA's green song brand to enter different tire series.

In 2010, Bridgestone introduced the ECOPIA EP100A, a state-of-the-art technological product that achieves a breakthrough balance between safety performance (wet brake performance) and environmental performance (low rolling resistance), and introduced it to China for the first time. The green trend in the Chinese tire industry. On the occasion of the 2nd anniversary of ECOPIA's green song partner entering the Chinese market, Bridgestone continued its efforts to launch the second eco-friendly tire product for passenger vehicles, the EP850, and realized domestic production. This ECOPIA energy-saving product designed for environmentally friendly, safe and comfortable urban off-road users is Bridgestone's first SUV tire product with ECOPIA development concept. In terms of design, the EP850 follows the unique "ECOPIA compound" formula of GreenSwan's companion brand, combined with eco-friendly shape design and optimized weight, it has the lowest rolling resistance in the SUV tire category, thereby effectively improving fuel efficiency. According to comparative tests, the EP850 can improve fuel efficiency by up to 4.27% compared to similar products of the past. At the same time, the EP850 uses prominent ribs and large-angle oblique blocks to effectively reduce rolling resistance while ensuring excellent wetness. Road braking performance. The relevant test data verified that the wet braking distance of the EP850 is 4% shorter than that of ordinary tires, providing the user with a safer, safer driving life. In addition, by optimizing the distribution of the edge design to minimize tread wear, the EP850 has also improved wear life by approximately 14% compared to similar products. According to reports, the EP850 is the most comfortable and low-noise commodity in Bridgestone SUV products. It provides a more fuel-efficient and environmentally friendly product choice for users who ride SUV vehicles on a well-paved road surface. The company's ECOPIA green song brand has once again achieved a technological leap.

“Intergration with the environment and peering with safety” is one of the corporate philosophy advocated by Bridgestone. From now on, Bridgestone will increase the radiation area of ​​environmental protection products, and will cover ECOPIA environmental protection technologies into Bridgestone's various commodity brands to fully respond to the different needs of Chinese auto users. In the second half of this year, the ECOPIA green song companion in the field of truck bus tires debuted at the Beijing Auto Show this year will also land on the Chinese market. Bridgestone stated that it is willing to welcome the arrival of the era of low-carbon cars with all car users!