Extending rural auto parts network is very important

Extending sales outlets and opening up the rural market is an important business decision for the auto parts sales industry since the reform and opening up. Vigorously developing county-level companies and business offices in the same city has received significant results, expanded the sales market, expanded coverage, increased sales, improved corporate and social benefits, and was warmly welcomed by the majority of automotive users. The maintenance accessories required by auto users under the county must go to the city to purchase according to the administrative divisions. The nearest one is tens of kilometers and the distance is two or three hundred kilometers. Users often travel long distances to purchase one or two kinds of accessories, which consumes a lot of manpower, material resources, and time.

With the development of rural commodity economy, the rise of township and village enterprises, and the increase of agricultural vehicles, the number of cars used by the county’s citizens has increased from a dozen or dozens of vehicles before the reform to several hundred or thousands, and professional transporters have spread throughout the country. In rural areas, the original auto parts sales network cannot meet the needs of the development of rural auto transportation. The majority of auto users have asked the auto parts sales companies to increase the sales points in order to purchase the necessary accessories locally. Based on the needs of the development of the market situation, according to the requirements of the sales and service network company of SAIC at the time regarding the gradual extension of sales and service outlets to the county, the one-year practice enabled the company to further deepen its understanding of the necessity and urgency of extending sales outlets. Decided to extend the work of the outlets to the important agenda.

Practice has proved that self-owned outlets can really play the role of occupying the market, expanding coverage, and stabilizing sales positions. In particular, in the circumstances of open market, multiple operations, and fierce competition, if we want to expand sales and increase efficiency, we must start our own business. The point of sale has a foothold. At the same time, self-employed sales points are also conducive to the unified management of the business, so that the provincial, prefectural and county level companies form a unified sales group, and can fully play the role of the main channel. However, joint ventures and sales outlets can hardly achieve the above objectives. Once they mature in terms of business and economic conditions, they often get rid of the main channels and establish their own competitors to become competitors in the sales market.

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