Toyota's auto sales tumbled 34% in August

September 2nd morning news In the latest US automobile sales in August, US automobile sales fell sharply in August. Toyota's August sales fell 34%. Up to now, Toyota's sales have fallen by 1%. But for such a result, Bob Carter, general manager of Toyota America, did not seem to worry.

As the number one car manufacturer in the United States, Toyota Motor seems to be the largest beneficiary of the US government's "cash replacement plan for used cars." In Toyota's car sales, this stimulus policy accounted for more than 50% of Toyota's sales growth.

In addition to the above results, Toyota's retail sales still topped the US auto industry sales ranking in August this year. Toyota's Camry models become the best-selling car in the industry. Toyota's passenger vehicle sales in August rose 6% year-on-year, while sales of passenger cars in the same period in 2009 increased by 9% year-on-year.

Bob Carter stated at a press conference that "Although Toyota's car sales in August this year were far from satisfactory in terms of data, for Toyota, sales have always been poor in August. And July this year. In contrast, car sales in August only fell slightly."

The data shows that the current market share of Toyota Motor is still equivalent to the pre-crisis level in January this year.

In order to increase its attractiveness to consumers, Toyota Motor in August this year launched a two-year free warranty car maintenance promotion program, which made consumers greatly appreciate the market. Toyota said that the plan will continue to be launched in September this year and is expected to expire before Labor Day.

The PowerInformationNetwork (PIN) recently released a survey showing that according to Toyota Motor’s stimulus plan, each new car purchaser of Toyota can offer a rebate offer of US$2,200. Bob Carter said: "Although this cost is higher for Toyota, this is a function of the economy, which is the lowest level in the history of the industry."

When talking about consumer confidence in the future automotive market, Bob Carter expressed her optimism and optimism. Although the employment and housing market data released by the U.S. government have recently been lower than expected, the current economic recovery is still on track. Toyota predicts that the sales volume of the automotive industry in 2010 will be between 11.2 million and 11.5 million.

Toyota said that perhaps because current consumers are still reluctant to spend money on new cars, sales of Certified Pre-Owned (Certified Pre-Owned) in August reached its best record, setting a new record for five consecutive months.

For other car companies, sales in August have not been satisfactory. In addition to the 34% drop in sales of Toyota Motor, General Motors fell 25%, Ford Motor Co., Ltd. fell 11%. Chrysler’s car sales in August achieved year-on-year growth. Specifically, General Motors sold 185,105 passenger cars and light trucks in August, a year-on-year drop of 25%. In the past 10 months, sales growth momentum was terminated. In August, Toyota Motor Corporation sold 148,388 vehicles in the United States, a decrease of 12% from the previous month and a decrease of 34% year-on-year. Ford Motor Co. sold 157,327 vehicles in August, a year-on-year drop of 11%. This data does not include the Volvo brand that has already been sold. Hyundai Motor's US sales in August fell 11% year-on-year, from 53,603 vehicles in the same period last year to 60,467. VW’s US sales fell by 7.9% year-on-year to 22,855 units. Chrysler’s light vehicle sales rose by 7% to 99,611 units in August. Because of the small number of small cars in the product line, Chrysler is one of the few companies whose car sales have been boosted by the government’s trade-in program. As a result, the company’s car sales in August this year did not show a significant decline year-on-year.

According to the analysis, in the same period of last year, sales of U.S. automobiles rose sharply under the stimulus of the US government’s “renewal of old” program, which to a certain extent led to a year-on-year drop in car sales in August this year.