Heat pump water heaters face the dilemma of technology and awareness into focus

Abstract: The heat pump water heater has been developing relatively quickly since entering the market. However, this growth rate cannot be equated with its recognition. Survey shows that about 90% of ordinary consumers in the consumer market are not aware of heat pump water heaters. Although 46% of consumers expressed their willingness to try heat pump water heaters after a brief explanation, 90% of the blinded areas still cannot be ignored. For the immediate living environment, heat pump water heaters can be regarded as a reliable future choice. However, like any new industry, heat pump water heaters also face difficulties.

Heat pump market awareness needs to be improved Heat pump water heaters as a new type of water heaters, development time is less than ten years, so there is no as wide as the market recognition of other water heaters, the company does not seem to focus on the promotion of heat pump water heaters Work, but in a small area for the development of heat pump water heater market. According to the Cooling Express reporter, although this has reduced costs, it has caused the heat pump water heaters to fall into an embarrassing situation of “nobody knows”. At the same time, gas water heaters and other water heater products have been meticulously cultivated by companies for many years and have a very mature market. Only a small part of the company's production, a small range of consumers recognized heat pump water heater in the current state of competition with other traditional water heater products, there is no dispute with the disadvantages.

In addition, there are deviations in consumer understanding of heat pump water heaters. This is also because the lack of publicity led many consumers to accurately understand the function and advantages of heat pump water heaters. Therefore, consumers' right to choose heat pump water heater products is completely in the hands of dealers or manufacturers. If the dealer or company happens to be the only one that focuses on short-term benefits, their consumption guidance led by consumers may become a hidden danger in the future development of the heat pump water heater industry.

Heat pump water heater companies want the market to continue to maintain a good growth trend, we must first change their attitude, the negative expansion into positive. The change of consumer awareness is the first step, companies need to focus on the advantages of heat pump water heaters, so that consumers first from the concept of good feeling on the heat pump water heater, and then stimulate their consumer enthusiasm. The expansion of the heat pump water heater market has become a step-by-step upward state, not just a regional, one-sided development.

Heat pump water heater technology costs high prices into universal contradictions Despite the product, technology, and market, heat pump water heaters have good prospects for development. However, in the current consumer environment, heat pump water heaters want to be quickly popularized, but they still do not have the conditions. The first is the price issue. The technology of heat pump water heaters is relatively new. It uses physical principles to convert the air inside and outside of the water heater, and uses the energy generated during the conversion of hot and cold air to heat the water in the water heater.

This technology is more in the use of the energy of the air itself, so it is very power-efficient. Plus it is itself safe to isolate electricity from water. For heat pump water heater companies, such new technologies represent higher costs, and high costs mean high prices. According to the reporter of the Refrigeration Express, the average price of heat pump water heaters circulated on the market is around 4,000 yuan, while ordinary water heaters are much cheaper. There is neither a certain degree of consumer acceptance nor a cheap price. Consumers will easily give up heat pump water heaters and switch to other water heaters.

In addition, companies entering the field of heat pump water heaters mostly value the lucrative profits of heat pump water heaters. At present, the main sales groups of heat pump water heaters are still on commercial users and some high-end user groups. This part of the sales group is not very concerned about the price issue, which makes the heat pump water heater companies like fish. But if you want heat pump water heaters and other traditional water heater products to compete for the market, you must expand the consumer groups to the general consumer market, high prices at this time has become a big problem: not lower prices will not touch the average consumer; price will hurt To the company's own interests, this has become a contradiction factor in the expansion of the heat pump water heater market.