Construction Machinery: Analysis of Concrete Machinery Confusion

The government takes the development of ready-mixed concrete as the main means to increase the cement bulk rate; we benefit from policy promotion, the process of urbanization in the Midwest, the increase in the concentration of the cement industry, and the advantages of concrete mixing compared to ready-mixed cement. The bulk rate will reach 65% (average annual increase of 3.3%), the proportion of bulk cement for ready-mixed concrete will reach 53% (an average annual increase of 2.1%), but still more than 80% of cement in developed countries and 60% 80% of the proportion of bulk cement for ready-mixed concrete has a large gap. It is expected that the growth rate of domestic ready-mixed concrete usage in 2012-2015 will be 20.3%, 17.9%, 15.2%, and 12.5%, and the growth rate will remain high.

Due to the differences in urbanization rates and policy promotion efforts, the development of bulk cement and ready-mixed concrete in various regions is uneven, and development in the western and rural areas has been significantly behind. The unbalanced development in various regions has resulted in the most competitive commercial concrete market, not the largest number of mixing stations. From the perspective of the cement bulk rate, the use rate of ready-mixed concrete and the average amount of concrete machinery, we are optimistic about the promotion of the use of ready-mixed concrete in the process of urbanization in the Midwest, the increase in the use of ready-mixed concrete in the construction of infrastructure projects, and Further penetration of concrete machinery in Western and Northeast markets.

The five factors are accelerating the penetration of concrete machinery in the domestic market; 1) policies to promote the purchase of concrete production lines and supporting equipment in rural areas in the central and western regions and counties; the sales volume of pump trucks and mixers in the country account for 15 of the western regions respectively. % and 21% rose to 24% and 24% in 2011 and will continue to rise in the future. 2) The rise of specialized third-party concrete transportation and pumping modes; 3) Transformation of the cement industry to large-scale intensive and industrial chain extensions to ready-mixed concrete; 4) Concrete machinery manufacturers and distributors promoting sales in recent years; 5) The second-tier urban real estate developers gradually expanded to third and fourth-tier cities. In the process of accelerating infiltration, the formulation of industry self-regulatory guidance prices helps maintain the price difference between commodity concrete and bulk cement and maintains the industry order.

Under the background of continuous macroeconomic regulation and control, the current market environment of concrete machinery is still relatively good, mainly due to: 1) The proportion of leasing customers has been steadily increasing, and the transfer of customer groups has promoted new machine sales; in 2011, customers of mixing stations in the domestic pump truck market The percentage has dropped by 19 percentage points to 35% compared with 2009, and the proportion of customers of rental clients and construction companies has increased. 2) The trend of large-scale products has been completed. The product echelon characteristics of the east, middle and west markets are obvious. The upgrading of products will increase the sales growth of new aircraft. 3) The growth rate of commercial housing construction area temporarily rebounded, and the investment in affordable housing had a certain hedging effect on the decline in investment in commercial housing. The growth rate of investment in the western region was higher than that in the central and eastern regions.

Customer's equipment utilization and investment return rate affect its new machine purchase demand. 1) The capacity utilization rate of domestic concrete mixing plants has remained below 40% in recent years. However, if the average single station output during the peak period of developed countries is taken as reference, the penetration of mixing stations in China still has at least double the space. 2) The utilization ratio of the mixer truck and the pump truck is higher than that of the mixing station; the utilization ratio and the average engineering amount in 2011 are lower than those in 2010, but still higher than those in 2008 and 2009. The ratio of pump trucks, mixer trucks and mixing stations remained stable from 07 to 2010. The rise of third-party transportation and pumping models led to a significant increase in the ratio of pump trucks and mixer trucks to mixing stations in 2011. Our model estimates that in 2012, the sales probability of pump trucks and mixer trucks in China will be approximately the same as in 2011; the average annual compound sales growth of pump trucks and mixer trucks in 2012-2015 will be approximately 6% and 8%, respectively. Exports are expected to grow steadily.