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From April 3 to April 4, the "2004 China Automobile Marketing Summit" was held in Chengdu. The summit was hosted by China Automotive News and co-organized by Chengdu Quanxin Automobile. Li Demin, deputy secretary-general of the People's Daily, and editorial board of the People's Daily, overseas edition of the People's Daily, attended the meeting. Chen Qigui, deputy secretary-general of the Sichuan Provincial Government, spoke on behalf of the vice governor of Sichuan Province. Li Qingwen, president of the China Automotive News, made an opening statement. Vice president of the China Machinery Industry Federation President Zhang Xiaokai made an important speech. Li Chunlei, vice president of China Automotive News, presided over the meeting. The summit was first organized by the automotive media in the history of Chinese automotive marketing. Government leaders from Sichuan Province and Chengdu City, major auto manufacturers and car marketers from across the country attended the summit to discuss major issues affecting the development of the Chinese auto market. At present, the rapid development of China's auto industry, the car has begun to appear in some segments of the market oversupply phenomenon, the domestic auto market began to highlight the transformation of the buyer's market, market competition began to intensify. With the advent of this new market situation, a brand-new "comprehensive marketing era" has come to people's attention. In the course of this transformation, various marketing methods such as 4S shops, brand stores, automotive markets, and multi-brand auto supermarkets have become hot issues for the automotive industry. The trend of China's auto market and marketing will become the focus of this conference.