How Machine Tool Industry Rapidly Transforms in the Downturn

Equipment manufacturing industry has been talking about transformation. Now it seems that some companies really put the transformation on the agenda. However, these companies are heavy enough and span too much, which has aroused the attention of the industry.

Say a case that seems to be silent: Chengdu Rifa had to do machine tools and textile machinery, but also have a certain scale, both businesses have done hundreds or billions of billions. In recent years, it first started doing agriculture in Chengdu, then went to Xinjiang to do agriculture, and recently said to be a racecourse in Beijing.

Changing careers is just a form of transformation, and those companies that do not change their careers will do what they want. Why, then, has the transformation been regarded as a top priority by all companies, and the cases of transition have also occurred frequently? Jin Monet CEO Luo Baihui believes that the transformation and upgrading actually started as early as a dozen years ago, but it has been little. Seeking the reason, in the early stage of industrialization, the quantification of demand has promoted the high growth of more than 20% in the equipment manufacturing industry each year.

In this case, the transition is difficult to achieve. For enterprises, because of the strong demand, even if my product technology is normal, the cheaper ones can be sold, and the cost is larger and the return is also very good. For example, machine tools, as ordinary small machine tools are also selling well. Therefore, the development of such a situation, in the context of rapid growth in the market, equipment manufacturing industry can not be converted.

With the development of equipment manufacturing industry at the expense of expanding production capacity, low-cost labor, low-cost production factors, and low-cost environment, it is often futile to call for transformation and upgrading. Only when the high-speed growth pauses, the market becomes weak, and the business is difficult to survive, a real transformation and upgrading will be realized. In this sense, the transformation and upgrading of China's industrial enterprises, especially the manufacturing industry, has only just begun, because the latter part of industrialization is characterized by a slight decline in the proportion of heavy chemical industry. By the time industrialization is realized, the proportion of manufacturing will have to decline even more, and the service industry will increase substantially.

In this way, the phase of high-speed growth of the machine tool industry for the equipment industry is undoubtedly far away, such as heavy machine tools, this trend is gradually derived from other sub-sectors.

For the market conditions in the second half of the year, it is expected that after the first half of the year, the second half will be good; or after this year, the next year will be fine. The more general view of the moment is that it may be better next year than this year, but it is impossible to grow at a rate of more than 20% per year as before. Because there is no such big market, many factories have already experienced serious slow-moving sales. Many companies have indicated that the most important task at present is to "live", that is, "remaining green mountains are not afraid of not having wood burning." However, a more rational voice believes that this adjustment is a long-term process. There is no "healthy physique," and not all companies can "catch it up."

In the past few years, the GDP growth rate was 10%, and the speed of the equipment manufacturing industry was 20%. Last year, the growth of the machinery industry was only a dozen points. Experts predict that the future growth rate of the machine tool industry will be very close to that of the machinery industry. In fact, the existing and newly-built production capacity has far exceeded demand. In addition, local high-tech industrial parks, new technology development zones, and some original large users have also become manufacturers. The most important thing is that the market is not so big. What should we do? Luo Baihui believes that in the current context of economic globalization and shrinking domestic and international market demand, quality is increasingly becoming the basis for success in the market. Many machine tool manufacturers have found that many customers in the past when selecting product suppliers, more is the pursuit of "low prices" to win the highest profits with low-priced products. However, in the sluggish manufacturing industry this year, more and more equipment companies have started to make increasingly higher demands on the quality of machine tools.

The quality of the machine tool industry has been plagued by criticism, which is why the mid-to-high-end machine tool import market has always been the key to success. In the major customer industries such as automobiles, aerospace, and shipping, the development of the domestic medium and high-end machine tool market has been unsatisfactory. The industry complains about why customers do not need domestically produced domestic equipment. The only customer's answer is: Don't worry.

Of course, quality is not assured. In fact, these customer bases are not without the history of purchasing domestically-made machine tools, but they are often a one-hit trade and they are not. “In the short term, a one-match sale may make money, but a quality incident is enough to destroy a loyal customer, or even close the door to the industry.” Luo Baihui believes that now the network is well developed, bad quality information will be peers Fast spread. Because product quality and market development are like the two legs of a company, product quality is not enough, and market development will inevitably suffer setbacks and will certainly be abandoned by the market.

Perhaps some companies disapprove, saying that we also have certifications such as the ISO9000 certification, but frankly speaking, when the situation is in a good situation, when companies are facing quality and market expansion, they are more likely to choose the latter. This is also why the failure-free working time of China's machine tool industry has not been given an internal reason.

At the moment, the market is deserted, and many companies are still not looking for a new market. For example, robots are hot spots, there are markets that make money, and many machine tool industry companies are among them. However, some experts predict that in less than two years, China will also be involved in the field of robotics. The result of a swarm of bees is the decline in prices.

For more SMEs that are reluctant to give up, putting money on the knife is a good way to live. How to live your own life? This requires the company to calm down, inventory their own net worth, innovation, and more concerned about product quality and performance, to pay attention to the past only pay attention to quality details do not pay attention to homework. To make their own housekeeping products more competitive in the market, this requires that the key tasks of the machine tool companies in the future should be to greatly enhance the ability of independent innovation, improve the level of industrialization, and accelerate the upgrading of the machine tool industry.

First, nurture and open up the domestic market of CNC machine tools to speed up the transformation of old machine tools and the elimination of backward machine tools. Do everything possible to expand the domestic demand market for domestic CNC machine tools and do a good job in customer service.

Second, through the implementation of national science and technology projects, enhance the independent innovation ability "high-end CNC machine tools and basic manufacturing equipment," the implementation of major special projects to implement the demand-oriented implementation, the host for the traction, business as the main body, to play the advantages of production, education and research.

Third, do a good job of technological transformation, improve the level of industrialization of high-end CNC machine tools to make full use of the state technological innovation discount interest and other preferential policies, highlight the key, strengthen management, improve the efficiency of the use of funds, and enhance development stamina.

Fourth, to strengthen management, cost reduction and efficiency increase Machine tools and tools companies should start with strengthening internal management, carry out cost reduction and efficiency enhancement activities, control and guarantee the flow of funds, maintain the normal convergence of the capital chain, and ensure the normal operation of the company.