Domestic high-end Chinese and Pakistani market relapse

On August 8th, Sichuan Modern's first high-end light passenger car (commonly referred to in the industry as CMB) was off the assembly line, which means that the domestic high-end CMB market has ushered in a rival. Xiamen Gold Travel has achieved remarkable results in performance optimization. The Jianghuai bus, Baosteel, has begun to occupy a corner in the government procurement market. Chery Automobile was revealed that it will launch a high-end CMB commercial vehicle ... At the same time, a large Sichuan FAW Toyota Corsetta (hereinafter referred to as Toyota Costa) seems to have reduced its fighting spirit due to the influence of Sino-Japanese relations, and sales have begun to decline. The silence of the high-end bus market has begun again.

New and old faces gather in high-end Camba
Chinese and foreign bus companies have never given up on the competition for China's high-end Chinese and Pakistani market. "There should not be only one foreign brand, Toyota Costa," said a person in charge of a Chinese-foreign joint venture commercial vehicle company that produces China Motors and Pakistan. "Toyota's product looks almost the same as ours, and its product performance is almost the same. We have more price advantages. Why can't we win the competition?"

This is a new entrant - Sichuan Modern. Perhaps he still does not understand the competitive situation of China’s high-end CMB market over the years. He wants to win the high-end CMB market. It is really “it is not easy to say that I love you”.

According to reports, industry professionals divided the 1990s into the first round of China's high-end Chinese and Pakistani market. At that time, Toyota introduced the third-generation Costa in the Chinese market. In view of the rising sales of Redstar and market recognition, China's domestic passenger car companies have followed suit and expect to have a place in this market segment. According to incomplete statistics, at that time, there were hundreds of large and small manufacturers in the country who imitation Costa Costa China.

In the aftermath of the short-shouldered competition, some under-performing companies eventually lost to Costa, and had to retreat to defense lines. Some turned to produce semi-long buses similar to Nanjing Iveco and Jiangling Transit.

Toyota Kosda

The Toyota Kosda is even more lethal. It not only maintains its commanding heights in China's high-end Chinese and Pakistani market, but also beats rivals Mitsubishi ROSA and Nissan Bilian, both of whom also originate from Japan, and has become a leader in China's high-end CMB market.

More than a decade later, on the high-end bus market, a new wave of faces has begun to emerge. There are not only the joint venture brand Sichuan Modern from South Korea, but also companies like Jianghuai Automobile with decades of experience in commercial vehicle manufacturing. There are also the Xiamen Golden Brigade, which is located in the first camp of Chinese passenger cars, and Chery Automobile, which started with making cars. Correspondingly, the arrogance of the boss of Toyota's Kosda dissipated much as the Sino-Japanese relations cooled.

These seem to be more able to stimulate the fighting spirit of the domestic brands of China-Pakistan companies, and they have come back with great resurgence.

The good-natured and self-sufficient brand has gradually developed itself into a high-end CMB. This low-profile market segment has made Toyota Costa a full house.

Other domestic bus companies are called Toyota's "challengers." In the Second World War, Toyota Costa not only ushered in a joint venture brand competitor. In the past, the self-owned brand car companies that were in a weak position have been gradually adjusted and upgraded.

According to the person in charge of Sichuan Modern, Conduit's high-end CMB listing is to compete with Toyota Costa. It is equipped with the third-generation high-pressure common-rail F diesel engine independently developed by Hyundai Hyundai. It has achieved 1800bar ultra-high fuel injection for the first time. It adopts electronic control to ensure optimal fuel control, nearly complete combustion of fuel, and greatly improves fuel economy and emissions. Claim. This power fully complies with Euro IV emission standards and has the upgrade base of Euro VI. Compared with the same level of power, it has higher fuel consumption and power performance, which is the latest technology that Sichuan Modern is proud of and proud of.

In the domestic high-end CMB market, the two self-owned brand car companies that have not compromised have been greatly improved. It is understood that in 2008, after the Beijing Olympic Games, Jiangji Bus launched the high-end China Baba Baoshitong, which is a model that can compete with Toyota Kosda after 10 years of development for the high-end Costa commercial vehicle market.

JAC's high-end CMBB

Recently, relevant person in charge of Anhui Jianghuai Bus Sales Corporation told the reporter that the product advantages of Baosteel are mainly focused on power, fuel consumption, and use cost. In the past, Boshistone’s customer groups were mainly tour groups. Some changes have taken place this year. “In previous years, the government procurement market was only able to achieve 1.9%. Over the years, there has been almost no growth. In the first half of this year, the government procurement market has achieved 33.5%, and the proportion has increased significantly,” he said.

Another Chinese company that is worth paying attention to is the Xiamen Golden Brigade. As early as 1997, Xiamen Golden Brigade began to produce Coster CMB. Although it lost to Toyota Costa, it persisted. After more than 10 years of accumulated market experience, the current annual sales volume reached several thousand. The car repair process has been greatly improved, and sales channels also have their own set of stable channels. A few days ago, the head of the marketing department of Xiamen Jinlong Touring Car said in an interview with reporters that the Gold Traveler should be considered second only to the Toyota Corsetta brand. Today's Gold Coast has a great technological advancement, such as matching Cummins engines for better performance.

Gold Coast

It is not yet a foregone conclusion whether the official procurement achievements of Costa have won or not. "The senior civil servants are all in this kind of car. Is there a more reliable car than this?"

It is this kind of speech that has made Toyota Kosda an absolute dominant position in the domestic high-end bus market. “In the past, many of our government officials were on or out of the grassroots, and many of them were riding on Costa, and they frequently appeared in the camera. They soon became a demonstration effect. They quickly became popular in provincial, municipal, and county-level government departments, and they also expanded to tourism and enterprises. The unit was formed to purchase Costa Wind at that time.” Industry insider Yang Zaiyu said that because officials are accustomed to riding Kostal, local governments and even many government procurement departments of the country are unwilling to replace other models in subsequent procurement. Costa is no longer a simple commercial vehicle but a government official.

With the gradual and clear direction of the country's official car brands, has China's high-end CMB market ushered in a blessing? "I thought that after the national 'two sessions' this year, the state will tilt its own brand to the purchase of official vehicles. However, at present, there is not much impact on passenger cars. I personally think it will take a while to affect passenger cars. Focus on the field of cars." A person in charge of Sichuan Modern said.

This sourcing tendency is very deep for Xiamen Golden Brigade and Jianghuai coaches. “It may be that the government needs to reduce the cost of official vehicles this year. So this year, Xiamen Gold Coast Coust did not have good results in government procurement. This is a big gap compared with Toyota Costa.” said the person in charge of Xiamen Golden Brigade. .

Some industry veterans also expressed their views on this phenomenon. "It is undeniable that Golden Tour and JAC-Bristol will occupy a certain percentage of the market by virtue of their cost-effectiveness and brand awareness, but it is difficult to say whether or not they can destabilize Costa's market dominance."

Another senior person said that due to continued tensions between China and Japan, FAW Sichuan Toyota Costar sales have declined. Although the price reduction and a series of promotion policies were introduced, there was no obvious improvement. This provides an opportunity for the development of China's own-brand car enterprises. Although its strength is weak, its competitiveness cannot be ignored. "The most important thing is to rely on government procurement to give power. This symbolic power is the most encouraging." The person said.