Imported vehicle profit rate up to 180%

Imported vehicle profit rate up to 180% The discussion on the profitability of imported vehicles has recently become a focus. A set of data has caused everyone's attention: from the cost of production to the price of the terminal, the domestic car is 2:2.7, the profit rate of bicycles is 35%, and the joint venture car is 2:3. Cycling profit margin is 50%; imported cars are between 1:2 and 1:2.8, and profit margins are between 98% and 180%.

For the time being, we will not comment on the accuracy of this group of data, but from the point of view of profitability, the highest level of imported cars should be a common phenomenon. In particular, the high selling price caused by the high profit margins of imported luxury cars has become the object of everyone's denunciation.

For the high selling price of imported luxury cars, the explanation given by the car companies is that China's imported car taxes are high. However, I understand that imported cars need to pay customs duties, consumption taxes, and value-added tax. According to China's tax rate of more than 4.0L, it is levied at the highest level, but the vast majority of imported cars have a lower displacement than this. Especially in most of the car companies are in the general trend of energy-saving emission reduction, the launch of the vehicle has a decline in displacement. In fact, the high selling price of imported luxury cars stems from the high monopoly of imported car companies on sales links, after-sales repair and maintenance links, and control over market prices. More import dealers reflected that the factory set a minimum price, once there is more than the amount of preferential treatment will be severely punished, the meaning of the words is nothing more than "preferably earn more than a lot of earn a point."

For the practice of manufacturers suspected of monopolization, industry insiders have appealed that the current “Automobile Industry Policy” and “Administrative Measures for the Implementation of Automobile Brand Sales” should be adjusted as soon as possible to create a fair competitive trading environment.

The author believes that the high price of imported cars in China is a commonplace problem. The reason why we dare to make high profits in circulation is mainly the demand for high-end models in the domestic market. However, with the increasing awareness and rationality of domestic consumers, the end of the huge profits era has reached an imminent time.

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