The price of imported parts is lower than that of a luxury car.

Not only has the price of the car dropped, but the replacement of auto parts is also cheaper. Following the end of May, various automakers have lowered the import vehicle guidance price in advance for tariff reductions, and auto parts that are more affected by the policy dividend have finally caught up with the rhythm. On July 2, Volvo Car China announced that it will adjust the recommended retail price of a total of 11,693 auto parts from now on, with a maximum drop of 55%.

On May 22, the State Council Customs Tariff Commission issued a notice stating that since July 1, 2018, the vehicle duty rate has been reduced from the previous 25% to 15%, and the tariffs on major auto parts have been reduced from the previous 10% to 6 %, the tax reduction rate is 40%.

Less than a week after the announcement, luxury car companies including Mercedes-Benz, BMW, Audi, Volvo, Jaguar Land Rover, and Lexus have adjusted the price of the imported models in advance. Since then, Dongfeng Renault and other joint venture companies It has also lowered the guidance price of its imported models. However, auto parts that have a greater tariff reduction will not bring benefits to ordinary people to repair cars and raise cars. The auto brands have not shown their attitude.

However, it is undeniable that "imported car price reduction is only a preliminary change in the market brought about by the tariff reduction. With the formal implementation of the policy and the market fermentation, the future will inevitably lead to the reshuffle of the mid- to high-end models." Analysts told reporters that China's imported luxury brands have certain complexity, including Lexus, Porsche and other brands that only import models, as well as Mercedes-Benz, BMW, Audi and other brands that have both domestic and imported models, and their respective The degree of localization, as well as the proportion of sales of imported models in their systems, and profit margins are not uniform. Therefore, in terms of price adjustment, concerns are multifaceted.

Specifically, they must not only maintain the healthy relationship between the price of internal products, but also consider the price setting of competing products. In addition to the above relationship, companies must also make network planning and dealer profits. It will be more cautious when more complex factors are taken into consideration, but for companies with poor market performance and high proportion of imported parts, taking the lead in lowering the price of parts is an opportunity to seize the opportunity.

On the 2nd of July, Volvo Car China once again became the first company to announce the reduction of auto parts, and the first step in the traditional luxury car market announced the reduction of the guide price of imported cars.

It is reported that from July 2, Volvo Cars adjusted the recommended retail price of a total of 11,693 auto parts, with a maximum drop of 55%. Among them, the price difference of all 10,941 parts and components related to 79 tariff lines will be concessed to consumers. At the same time, Volvo also said that the price of various common parts and accessories other than the tariff reduction list will be adjusted simultaneously, covering the aluminum alloy wheels, air conditioning filters, brake discs, brake pads, water pumps and wiper blades of the entire model. Such products continue to optimize the cost of car and car maintenance for Chinese consumers.

Volvo hopes to fully enhance its price/performance ratio with this component price adjustment. Especially in terms of routine maintenance, the most concerned air conditioner filter has a 20% reduction, and the entire series of wiper blades have also enjoyed a large discount, with a drop of 40%. Taking the Volvo S60L T5 model of the 2015 luxury mid-size car as an example, the total basic maintenance cost (including working hours and accessories and materials costs) of 60,000 km will be reduced by 280 yuan before the adjustment.