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The interactive lighting design makes it easier for visitors to stop and watch, and even participate in it, which can effectively promote the popularity in the commercial district. In the outlook for the 2014 lighting design trend, Ren Zhi, chief designer of Beijing Zhimei Lighting, pointed out that the interactive trend in commercial lighting design has become more and more obvious.
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At present, the competition in the retail market is extremely fierce, and the excellent lighting design effect to match the customer's feelings, creating a relaxed and pleasant atmosphere, can effectively guide customers to generate positive consumer psychology, so commercial lighting design has become an important part of the major business wrestling means. From the lighting design company's business volume can also be seen the degree of commercial lighting, according to the introduction, only last year he participated in the completion of several large commercial lighting design projects, such as Wuhan Outlet Shopping City, Yulin Cultural Business Squares, Huaxing Trade City, etc. Although these commercial projects have different architectural forms and different regions, customers have a strong interest in interactive lighting design when selecting solutions, and even actively request to increase the interactive lighting design of the commercial district.
Take the Wuhan Outlet Shopping City Project as an example. As the largest outlet shopping mall in Hubei, the total area is 350 mu. The shopping city also has a 60-meter-high Ferris wheel theme landscape, which is closely related to the surrounding natural ecology. Combine. For such a complex commercial lighting project, the lively and bustling atmosphere must be in place, rich colors are an indispensable element, and dynamic lighting arches are also essential. These design elements have been attractive to consumers. Together with the interactive wall and ground pressure lamp design in the square leisure and play area, through the interactive participation of customers, the lights will feedback random changes, which will make it easier for visitors to stop and watch. Consumer experience index.
Enhancing consumer satisfaction and adhesion through hands-on interaction has become an important plus point for commercial lighting design. The international lighting community is also focusing on the concept of interactive lighting. Anyone recommended a piece from Lego from Mars in 2013 at Dutch Design Week, which more directly explains the popularity of interactive lighting. This piece is a lighting device consisting of hundreds of wireless LED crystals placed on a black pad, and the magnetic floor below can be charged wirelessly, when people interact with it. The crystal block will be illuminated by tactile feedback. The people who came to visit used these crystal blocks to make a variety of shapes, and even people used them to spell the pattern of marriage proposal. Everyone is happy with this experience.
To make a business more attractive, enhancing interactivity is a shortcut. The interactive lighting design makes the lighting more active, transforming the single static light environment into the interaction between the adult lights, increasing the consumer's interest in participation, thus enhancing the enjoyability of the lighting design. As far as Wuhan Outlet Shopping City is concerned, it is reasonable to add some interactive lighting design in its business district, which makes shopping customers easily immersed in the pleasant atmosphere and interactive links, and this design advantage will attract more designs. The division is used in a wider range of lighting design projects.