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According to statistics, in the next five years, the annual output value of China's lighting and lighting industry will maintain a growth rate of more than 20, which will inevitably bring considerable profits to the lighting accessories industry. However, it is understood that although the upstream enterprise market prospects are promising, as a downstream lighting accessories company, it is currently facing an unprecedented development dilemma.
Lighting accessories companies have encountered an increase in bottlenecks in development costs. When the time is long, they will bring invisible pressure to the meager profit enterprises. In the past two years, the rapid rise in prices has led to an increase in the raw materials of accessory companies, and the main pressure comes from labor costs. Due to the policy-oriented industrial transfer, the Pearl River Delta region has not had obvious employment advantages compared with the mainland. Many migrant workers choose to return to their hometowns, so that the labor shortage in the Pearl River Delta region has been repeated. As a result, enterprises only hired labor with high salaries. The previous basic salary was 1,500. Many people rushed to do it. .
Inferior products disrupt the accessories market. Hong Xiao Deng, general manager Zhang Xiaodong revealed that in the accessories industry, many manufacturers have neither obtained business licenses nor formal production channels, evaded tax and insurance costs, and more importantly, they have reduced mold opening and design. At regular costs, such as purchasing, they only need a screwdriver to produce assembly parts. It is difficult to find out the difference between the buyers and the others; in this way, other suppliers are embarrassed. After the customer comes, they always say which one sells only how much, and push down the price. Originally, the profit was thin, so that the market could only be a melee, and it was a mess.
The threshold is low, and the growth of accessory manufacturers is like a peanut tree. The person in charge of Molik said that there were not so many manufacturers of light source accessories in Guzhen two or three years ago, and the business at that time was good. In the past two years, hundreds of homes have been added. Chang'an Street and Caobu are all corners.
The price war is prevalent, even at a loss. As a dealer, the reporter went to the largest lamp fittings city and Ruifeng accessories city in Guzhen to inquire about the price. On the same LED3W bulb, it was found that the high was 12 yuan, the low was 1.8 yuan, and some even advocated including The light source only sells for 2.6 yuan. Even the capital can't keep it. It is understood that those who do this trick are mostly making money two or three years ago. Now they are killing a batch of newly opened manufacturers through low prices. When others are dead, his price will be able to rise again.
The marketing channel is aging, and waiting for customers to become a thing of the past. In order to save costs, many accessory companies do not set up a marketing team. They basically rely on the attraction market. Such customer objects are relatively limited. If the location of the store is not ideal, it is difficult to receive orders. The aforementioned Shenzhen Dawei Light Source Co., Ltd. Deng Jintao told reporters: There are three stores in addition to this store. In terms of turnover, this is the worst. You can see that there are very few people in this market. Orders are not easy.
Price wars are still the main means of competition According to a staff member of a parts factory that specializes in providing acrylic plastic sheets for lighting companies, the biggest means for factories to compete against industry competitors is price war. At present, for most lighting accessories companies, in the face of the cost pressure caused by rising raw materials, price war has become its main means of competition.
According to industry insiders, China's enterprises engaged in the production of lighting accessories are mainly distributed in Guangdong, Zhejiang, Shanghai, Jiangsu and other places, among which Guangdong Guzhen is the most concentrated. From the perspective of product series, lighting accessories companies mainly include hardware, glass, wood, fabric, crystal, etc., but there are very few manufacturers specializing in the production of accessories for lighting finished products, most of which are integrated with other industries. On the one hand, because the overall output value of the lighting industry is small, on the other hand, the technical content of the lighting industry is low, and vicious competition has led companies to develop more fields.
A few cents of profit companies are vying to grab the cost pressure of rising raw materials is quite large, for a few cents of profit, accessories companies are also rushing to sell. A parts buyer said that the development puzzles faced by accessory companies now include low-price competition, rising land labor costs, poor marketing, lack of brand awareness, and technology that cannot keep up with trends, in addition to rising raw material prices. Improving yourself is still the most critical.
When the gap between the survival and the survival of the machine came to the ancient town accessories market, the market was cold and clear, and most of the shops were in the door, and the days of the merchants were difficult.
Deng Jintao, sales representative of Shenzhen Dawei Light Source Co., Ltd. told reporters: There are fewer people in the market, and fewer customers come in to the store. Fortunately, we have other stores to support, otherwise we will not earn enough store rent. The person in charge of Mo Like Lighting Accessories in Guzhen Town, Zhongshan City also said that the business in the past two months was the most bleak, with few new orders or new customers. Moreover, the performance of the first half of the year was about 15.