The focus of lubricant competition

People in the industry all know that, at present, domestically produced high-grade oil products, whether from base oils or compound additives, are basically the same as foreign famous brands, and there is almost no difference in quality. The focus of competition is mainly on market networks, services, and advertising. At present, in China, for the medium and low-end products and extensive market competition, the price means still has a very large amount of lethality, but in the high-end products and mature market competition, the quality brands and services of products have become decisive competitive means. .

The cultivation of foreign brand marketing market attaches great importance to the construction of sales network, does not engage in general agency, implements an authorized distributor system, and is authorized for a certain number of years, and when it is reconsidered, it is not suitable for distribution. Each office can sell products to terminal distributors and direct-supply users. Terminal distributors can send products directly to auto repair stations, auto parts stores, gas stations, franchise stores, oil change centers, large fleets, and large-scale projects. Market positioning is dominated by high-grade oil, and the share of mid-range oil is greatly enhanced. At present, the domestic brand marketing market is mainly cultivated through wholesalers, original equipment manufacturers, auto repair stations, auto parts stores, and oil change centers. Brand marketing is mainly based on agency. Lubricant manufacturers set up agencies around the country to distribute agents, and the distributors have to circulate the products to specific users. This form will continue for a long time. As a brand, there needs to be a scientifically regulated management system, and each step taken must be mobilized in an orderly manner under the direction of a large principle, rather than a guerrilla-style incitement.

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