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The "combination" between Chery and SAIC has too many historical traces and too many immediate benefits. Under such specific conditions, "co-incidence" has had to "fuze" the crisis of both parties' future "joint life." Disagreements are small, the key issue is that they no longer "need" each other. Where does Chery go? After all, it is a contest of interests.
They once lived peacefully together. The woman, Chery, needed a "green card" for the production of cars. The man, SAIC, needed to attack the low-end market at a lower cost. But this month, everything is over. SAIC Motor Group even more long-term benefits brought to him by China General Motors. It is precisely at this time that Chery offended General Motors. For Chery, the listing of Oriental Sons and QQ made the significance of SAIC no longer significant. However, does Chery really have to be single?
When people are confused about Chery’s prospects, the position of a senior leader of FAW Group is quite meaningful: “FAW's final reorganization of Chery is possible because some people mentioned that FAW accepted Chery's proposal, but FAW did not pay attention, and the result was returned. SAIC. Now that the opportunity has come again, we are thinking about it. If it is decided, it will be something sooner or later."
SAIC, Chery: equally easy to trouble
The combination of SAIC and Chery has obvious historical traces. At the end of the 1990s, on the country's product catalog, the Chery sedan used a "six-headed" bus catalog. In 1999, the reporter went to Wuhu to interview and the local propaganda cadre responsible for reception pointed to a wall saying: “This is Anhui’s own sedan project. It used to be a tractor factory. The new car looks like Santana.†It wasn’t long before this The factory assembled a Chery sedan using an old Ford production line from the United States.
However, the state's policy of supporting the three major groups has just been introduced. All models, including Chery, Yueda and Geely, are considered “alternative†and are not supported. The project stalls have been rolled out, so they had no choice but to make a fuss about the catalog. According to regulations at that time, these products could not be sold as passenger cars but only passenger cars. In desperation, these plants began to bow to the “big three†and hoped to obtain a “accredited card†from the market: Chery was eventually merged into SAIC, and Yueda found the east wind.
In the purely private auto company --- Geely was testing the tone of the east wind, in 2001, the situation had changed --- "six-headed" cars have been listed in the auto product catalog as a car. Originally, after the institutional reform, the State Administration of Machinery was revoked, and the State Economic and Trade Commission took over management of the automobile catalog and renamed the announcement. The management function also changed accordingly. But at the beginning, the State Economic and Trade Commission did not mean to "turn over" Chery. An official of the Department of Industrial Policy said: "This is a humane debt of the Machinery Bureau. The approvals that were obtained with the 'senior' relationship cannot be transferred in the Economic and Trade Commission."
Not long afterward, especially after a group of old experts represented by Chen Zutao (formerly General Manager of China National Automobile Corporation) spoke out the pros and cons that “private enterprises must enjoy the same national treatment as foreign capitalâ€, the competent authorities gradually began to “disturb the private enterprisesâ€. The "source" attitude has "shaken." Geely can be self-reliant without relying on anyone. Compared with Geely, Chery seems to be able to go faster. At the time, Chery did not do so because of the need for SAIC to supply parts and brands. From their imitation of Santana, Chery can get very cheap Poussin parts at SAIC.
Now it is different, Chery has passed the technology copy and improvement, with Oriental Son, QQ, its flagship product is shifting from Chery to new products, and the market management over the past few years has also made Chery's brand deeply rooted in the hearts of the people, but also made Chery conditional "distant "Shangqi. In addition, Chery and the GM incident ignited the "fuse" - QQ infringement disputes, SAIC Motor across the shore to see the fire, but also made Chery made up his mind "to leave." Chery at this time is by no means non-shangqi cannot marry.
The Chery Complex of FAW "Hui School"
FAW is standing next to the company, looking at the integration of SAIC and Chery.
However, when SAIC Chery was "combined" two years ago, FAW's mood was much more complicated. In the FAW high-level and experts in the "Hui school" quite a lot, the old factory director Zhao Zhaojie is Anhui. FAW executives disclosed that: "At that time, FAW experts who assisted Chery projects in Anhui Province and Wuhu City had as many as 200 people. FAW is interested in Chery."
Allegedly, after Yan Fengfeng took over as the general manager of FAW, Chery was facing the embarrassing situation that there was no catalogue. At that time, the domestic economy car market had begun to expand significantly.
SAIC, Dongfeng and FAW all want to build economical cars, but Golden River, the deputy general manager of FAW, confessed: “We certainly do, but we don’t have the right products yet.†Some old FAW leaders, industry association experts and the government The department has proposed to allow FAW to take over Chery in order to quickly obtain a suitable economical sedan project. At the time, however, FAW focused on introducing new foreign capital and revitalizing the red flag. The Yantai Daewoo engine and vehicle project launched in October 1999, due to a lot of problems, also hampered their efforts to a certain extent. “Faw had once regretted the merger of Chery and SAIC.†At the time of the recall, FAW had stated clearly.
Now, FAW and Toyota are in full swing, and Volkswagen has signed a 1 billion euro expansion plan. Audi will also increase its capital next year. The use of foreign capital is very successful. After the red flag was found Mazda, it sold well, and the recent livelihood is no longer required. It is worthwhile to free up some resources to find domestic resources. Chery and SAIC Motors have separated their families and FAW has taken over. Theoretically, it is feasible. However, Chery is currently in trouble with GM. FAW is willing to not solve this issue for Chery.
View related topics: SAIC commercial vehicle expansion