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Who is trampling on industry rules in the lighting industry?
China's lighting and lighting industry has accompanied the rapid development of the national economy in the era of economic shortage, which has enabled a large number of people to complete the original accumulation and become a high-income class. The rapid rise of lighting companies and the rapid development of branding, lighting companies are limited by product characteristics and scale, and stay in the product competition for a long time. All along, the industry has adhered to its business rules, and the manufacturers are not in China's lighting industry. With the rapid development of the national economy, a large number of people have completed their original accumulation and become a high-income class. The rapid rise of lighting companies and the rapid development of branding, lighting companies are limited by product characteristics and scale, and stay in the product competition for a long time. All along, the industry has abide by the business rules of the industry, manufacturers do not open the store in the lighting market, dealers do not go to the production base to open the factory, everyone is responsible for their own development, hand in hand, even if there are a few rules. In recent years, as the economy has entered a new normal, the pressure on the industry has increased dramatically. Some manufacturers have started to use unscrupulous means and trample on the rules for their own interests. First of all, lighting manufacturers in the use of raw materials shoddy, counterfeit and prevailing. Take the current popular copper lamp as an example, the copper used for lighting should be the national standard H65 brass, the copper content is 63.5-68%, and the national standard H59 brass is also used. The copper content is 57-60%, not the range. All of them belong to non-standard copper. The survey found that most of the parts used in the accessories market are copper materials with a content of less than 50%. Some of the iron content is too high, and all the copper lamp magnets can be sucked up. What's more, the copper content is extremely low. The zinc alloy and iron are coated with a layer of copper, and they are also bluntly claiming that they are making copper lamps. Secondly, in the production process of lamps, grinding, spraying, electroplating, assembly, testing, etc. also have clear and detailed guidelines, but some manufacturers blindly reduce costs, simply do not follow the process, simplify or even omit certain links, and The craftsmanship spirit advocated by the industry is out of place. Third, imitation plagiarism has no bottom line. The factory designed a good product, has not been put into production, it was stalked by competitors or sent over the undercover, what was modified, the size of the specification, the design concept, who is the designer, until the design version is confirmed The accessory factory opened the grinding tools, and the original manufacturers placed 300 sets. The parts factory had to increase the production cost of 3000-5000 sets in order to reduce the cost of the grinding tools. The original creators may only sell 300 sets a year, and the parts factory may pass the counterfeiters. Already sold 2,700-4,700 sets, which is the infringement of patents by the peers, which is simply the self-stealing of the parts factory. The original factory owner’s blood and tears complained: I have managed to copy it in Europe. You can’t be ashamed to imitate me like I’m a fake person! Fourth, there is no bottom line in the sales of the lamps and lanterns: The second time is full of fraudulent consumers; manufacturers do not follow the rules, while developing specialty stores, while rushing to order with their own direct stores, engineering departments and other dealers, in order to sell, completely do not care about the interests of agents. Some big brands do not take market protection for brand agents, and even up to 19 franchise stores in the same market in a certain provincial capital. As long as the manager of the office is bought, the agent has become a public secret; the powerful dealers are not safe. As a dealer, the factory is open to the production base. Finally, in terms of human resources, manufacturers, stores and industry service organizations blindly go to peer companies to dig people. At the door of well-known lighting companies, it is often found that the heads of peer companies have been observing people in the past, and some even blatantly blocked the technical talents at the door of the workshop. In addition to the wolf ring feeding, there are more horrible family thieves. Some core executives such as marketing director, factory director, design, etc. use their own duties to conveniently spend money on their bosses, make their own friends, and stand on their own after the company’s resources are available. The same product as the owner, while using its resources to make money, while also smashing the East. At present, it seems that companies that adhere to the rules, adhere to the originality, adhere to the manufacturing process, and strictly follow the national standards may not be as fast as opportunistic, cut corners, fake and shoddy, but in the long run, they must stick to it. In their own field, companies and distributors that comply with industry rules. The bottom line of the industry rules should be in line with the country's basic standards, in accordance with the detailed data standards and operating procedures in terms of material use, manufacturing process, original design, specifications and other dimensions to meet the eligibility criteria. We hope that people in the industry will lead by example, adhere to basic national standards, jointly formulate and work hard to maintain industry rules, and establish the righteousness of the industry.