Bosch Group's business segments perform steadily In the past year, the growth rate of Bosch Automotive and Intelligent Transportation Technology business in China far exceeded the average level of the automotive market and became one of the major driving forces for Bosch's performance growth. At the same time, the healthy growth of the consumer goods business was due to the outstanding performance of the appliance business and its leading position in the domestic appliance market. Thanks to the excellent performance of Bosch Thermotechnology, the energy and construction technology business achieved positive development in 2016; at the same time, Bosch The industrial technology business in China has also achieved adverse market growth in a depressed market environment. In the first quarter of 2017, Bosch China maintained a good momentum of development and remained a solid double-digit growth. It is expected that Bosch China will continue to achieve growth above the average growth rate of the market this year. Bosch Actively Invests in Expanding Internet Business In response to the growing demand for local Internet services, Bosch actively invests in China and has made all-round preparation for the long-term development of the Internet strategy. In the past year alone, Bosch has invested a total of 4.9 billion yuan in China. For example, in July last year, the new plant of Bosch Automotive Multimedia Division broke ground in Wuhu. In November last year, the new Greater China R&D center of Boxi Appliances laid the foundation in Nanjing. The R&D center will focus on the core areas of interconnection, smart appliances, and industrial 4.0 smart manufacturing. In April of this year, Bosch announced the official opening of its new plant in Wujin, its automotive electronics division, which will provide electronic products and services for the automotive market in the areas of automotive autopilot and interconnection. In May of this year, the joint venture of Bosch Thermotechnology and Wanhe Group will also be officially opened in Foshan, aiming to promote the interconnection and intelligent development of the water heater sector. Continuous investment is also reflected in R&D investment and talent development. In 2016, Bosch spent a total of Rmb5.6bn on R&D in China, with more than 470 newly registered patents. As of the end of 2016, Bosch had nearly 59,000 employees in China, among which more than 6,300 employees are committed to R&D work, which is an increase of 14% compared to last year. Bosch Central Research Institute has established a 12-person Internet of Things R&D team in China, focusing on R&D work in the Internet of Things and related applications. Bosch and Alibaba Open Strategic Cooperation to Further Improve E-commerce Capabilities in China In recent years, the rapid development of China's e-commerce industry has become an important driver of China's national consumption. In 2016, Bosch Group's total merchandise trade on the Tmall platform exceeded RMB 2 billion, an increase of more than 60% compared to 2015. Consumers in the Internet era are increasingly looking at the overall consumer experience, not simply the product itself. This has also led Bosch's thinking to gradually shift to user-centered and better user experience. The booming e-commerce in China is a good entry point. It not only provides new channels for marketing, but also gives brands the opportunity to interact directly with consumers and better understand consumer needs and feedback. “Bosch will design a better brand experience journey through e-commerce for loyal fans of potential customers and brands. The strategic cooperation between Bosch and Alibaba Group is an active attempt in this area.†Bosch (China) Investment The president of the company, Dr. Chen Yudong, said. As the first step of strategic cooperation, Bosch formally launched the official Tmall brand flagship store, which is currently one of the first cross-category brand official flagship stores on the Tmall platform, and it is also the brand flagship store with the largest operating category span. Through the cooperation of Tmall Super Brand Day and other projects, Bosch has selected Tmall as the main position for its brand online operations. In the future, Bosch will integrate an online flagship store and an offline experience center to create a new O2O sales model. The strategic cooperation between Bosch and Alibaba Group is not limited to e-commerce. In the future, the two parties will carry out in-depth cooperation in the fields of Internet of Things, big data, cloud computing and artificial intelligence combined with the respective advantages of both parties. “The strategic cooperation between Bosch Group and Alibaba Group will become Bosch's important and sustainable sales and profit growth engine.†Dr. Chen Yudong, President of Bosch (China) Investment Co., Ltd. said, “The Bosch Tmall official flagship store can make us more Good service to terminal consumers, in which the Bosch membership club can provide consumers with the most timely brand information, allowing consumers and brands to establish more effective and good interaction." Bosch actively seeks local partners in China to promote the development of the Internet strategy In the context of China's "Internet Plus", Bosch actively seeks local Chinese partners to promote the effective implementation of the Internet strategy and help China realize its vision of networking. In the connected industry, Bosch is a member of the German Industry 4.0 platform and is actively committed to the deep integration of Industry 4.0 in the global context. In March of this year, Bosch and the Development Research Center of the State Council issued a research report entitled “Learning German Industry 4.0 to Promote China's Manufacturing Transformation and Upgradeâ€. During the project, Bosch shared the knowledge and experience of German Industry 4.0 and made concrete contributions to support the transformation and upgrading of China's manufacturing industry. As a global leader in automotive and intelligent technology, Bosch is also actively seeking and establishing partnerships with local partners in the area of ​​connected transport. In March of this year, Bosch and China’s leading third-party emergency rescue management provider Yuanmeng Kangjian Technology Co., Ltd. reached a strategic cooperation to jointly launch an “i-driver†emergency call-rescuing system to provide interconnection security solutions for Chinese car owners. In April of this year, Bosch announced cooperation with three leading domestic map providers, Baidu, Gaode and NavInfo, to jointly develop precise positioning services for domestic road conditions in order to achieve stable positioning of autonomous vehicles under various complicated road conditions. . Not long ago, Bosch and Huawei, the world's leading communication technology supplier, conducted road test of V2X, a vehicle networking technology, in Germany to exchange data between vehicles and provide technical preparation for interconnection and automatic driving. At the same time, this cooperation has also been implemented. Expanded to China, localized development and testing of vehicle and vehicle anti-collision warning and emergency braking scenarios based on Chinese regulations and road conditions to better serve the needs of the Chinese domestic market. Bosch Group: Global Strategy and 2017 Performance Expectations Considering the current low economic development prospects and unstable regional politics, Bosch expects the sales growth rate for 2017 to be 3% to 5%. Although the company needs to invest a large amount of up-front investment to ensure future development, the overall growth target is determined. The chairman of the Bosch Group's Board of Directors, Volkermar Dunner, stated: "Good performance is the prerequisite and foundation for Bosch to maintain its leading position in the future. As an innovation leader, we have been proactively taking control of the situation and promoting transformation. Mainly in the area of ​​intelligent transportation and IoT interconnection, all new electronic products of the company will be interconnected by 2020. Among them, the key technology is artificial intelligence. In the next five years, Bosch will invest 300 million yuan. EUR new artificial intelligence center. In 2016, Bosch's performance in the Asia-Pacific region was particularly impressive. Sales increased by 8.3% to 20.8 billion euros (up by 12% after adjusting for exchange rate effects). Currently, Bosch's sales in Asia Pacific account for 28% of global sales, and this figure was 27% last year. 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Bosch achieved sales of 91.5 billion yuan in China in 2016
Shanghai - Bosch Group, the world's leading provider of technology and services, today announced in Shanghai that its 2016 performance in China is encouraging, with sales of RMB 91.5 billion, an increase of 19% year-on-year. “The Chinese market has always been one of the key growth drivers of the Bosch Group in the Asia Pacific region and even the world. China contributed 60% of Bosch’s Asia Pacific market sales, and 17% of global sales, which is still Bosch outside of Germany. The largest single market.†Terui Lai, member of the board of directors of Bosch Group and head of Asia-Pacific business, said that “steady performance has laid a solid foundation for the promotion of the interconnection strategy. In the future, we will continue to invest in the local market and continue to promote the interconnection strategy in China. ."