Moon cake gift box excessive packaging cited dispute 288 yuan gift box cost only 25 yuan

As the Mid-Autumn Festival approaches, the over-packing of moon cake boxes has once again caused controversy.

Insiders said that in a moon cake gift box, the cost of moon cakes only accounts for about 10%, and the other 90% is to pay for over-packaging.

A survey by the reporter found that in the supermarket, a price of 288 yuan for the moon cake gift box, the packaging processing fee is only 25 yuan. So who has the money taken away?

Data: "luxury" but "not excessive"?

According to the current regulations of overpacking, “more wearable clothes are not counted,” Yang Weihe, a former project officer at the Central Research Institute of Science and Technology, told reporters.

The “current regulations” he referred to were regulations for “excessive packaging requirements for goods—food and cosmetics” issued jointly by the General Administration of Quality Supervision, Inspection, and Quarantine and the National Standardization Administration. They clearly stated that: Packaging voidage The rating must not exceed 60%. In addition to the initial packaging, the number of packaging layers must not exceed 3 layers. The sum of all packaging costs except the initial packaging should not exceed 20% of the sales price of the goods.

Yang Weihe said that although the packaging of moon cakes is now "luxury", it is "not excessive" according to regulations, and there is almost no cross-border.

Yang Weihe’s conclusion comes from his investigation. Among the 300 samples that he sampled, 96.67% of moon cake boxes were packaged in 2 layers, and 3.33% of moon cake boxes were packaged in 1 layer.

Take a certain brand of moon cake gift box as an example. There is a bag outside and a gift box inside. The surface of the gift box is brushed suede. After opening, there are 8 moon cakes. Each moon cake has a red independent paper packaging. After the individual paper packaging is opened, the initial packaging can be seen. Inside the initial packaging, it is a pocket cake with a diameter of 1 inch.

"Although it looks luxurious enough, it is only a two-layer package. First, the bag is not completely closed, not counting. The next gift box is a layer of packaging, and the independent packaging is a layer. Inside is the initial packaging, as the initial packaging is also required Without packaging, then this luxury gift box is still only two layers of packaging."

He measured the length and width of the gift box with a ruler - 28 cm wide and 55 cm long. Although the product description shows that the net content of moon cakes is only 500 grams, the entire gift box is heavy in the hands of reporters.

Yang Weihe said that it is difficult to understand the third article: “In addition to the initial packaging, the sum of all packaging costs should not exceed 20% of the selling price of the goods. “The moon cakes are already on the basis of the package price, as long as the price Add to it, how can the packaging cost be lower than 20%? ”

Packaging: The market determines the degree of luxury

At a small factory in Dongliu Village, Shuangqiao, workers are busy working overtime to carry bags and gift boxes.

"It is a busy year." Wang boss told reporters. This small factory owner with more than 50 people processed moon cakes for 6 years.

"The price is getting lower and lower, and it's not good to live." Talking about the processing business of the gift box, Wang Boss said that the price was relatively high in previous years, and the moon cake packaging and processing fees in these two years were "three times cheaper than in previous years." one."

“How much money does the merchant get for this gift box?” The reporter showed to Wang Boss the “four pieces” of a brushed suede, which consists of a bag + gift box + independent paper packaging + initial packaging. The moon cake gift box supermarket price is 288 yuan.

"About 25 blocks." said Wang Boss. He told reporters that different gift boxes depend on the degree of materials and packaging. However, it is a fact that processing prices are getting lower and lower. "Original 30 yuan a box, now as long as 20 yuan."

According to Mr. Wang’s introduction, some factories in Beijing’s factory supply channels are mostly luxurious packages.

The reporter asked: Is it possible to produce more environmentally friendly moon cakes?

The boss said that few businesses are willing to do so. Because not only the cost has gone up, but also the thickness and visual effects of environmental protection papers have been relatively poor, and drums and hot stamping have not been effective in this type of paper.

Controversy: 10% to 90%

According to a survey conducted by the person in charge of Beijing Chaoyang Huanyou Technology, according to the survey, in the moon cake gift box, the cost of moon cakes purchased by consumers only accounts for about 10%. The other 90% actually pay for over-packaged gift boxes.

According to data provided by environmental organizations, the value of packaging waste discarded every year in China amounts to RMB280 billion. As of 2009, the weight of packaging waste in China accounted for one third of the solid waste, and 40 million tons of packaging waste was produced each year. In 2010, China spent more than 2 billion yuan on moon cake packaging, consumed more than 200,000 tons of paper products, and consumed more than 40,000 tons of tinplate.

In this regard, Yang Weihe believes that the initial packaging of moon cakes for gift boxes is sufficient to complete the functions of protecting, storing, and identifying moon cakes and is a necessary package. The independent packaging boxes, fillers, sales packaging, and handbags are not essential to achieve the basic functions of the packaging, and can be said to be non-essential packaging.

Among the samples of the Beijing market surveyed, 6 brands, Daoxiang, Gongfu, Yingshan, Weiduomei, Hollyland, and Dayuan accounted for half of the sample.

“To improve the overpacking of moon cakes, we must mention the 3R principle. That is: the principle of reduction, reuse, and recycling,” said the person in charge of Beijing Chaoyang Central Friendship Technology.

“Reductions—We can formulate more detailed provisions for reductions in packaging and mass promotion to consumers, creating pressure on moon cake makers to impose regulations and public opinion, so that mooncake makers can return packaging to a reasonable amount. - There will always be a demand for hard-packed moon cakes from some consumer groups, which can be designed to be reusable and reusable.Recycling Principles - Now that the moon cakes are relatively complex, they are not In favor of unified recycling, the government is recommended to issue a corresponding policy to force the moon cake packaging to be unified, which makes it easier to operate the recycling system.” The person in charge recommended.

Extended survey

From "over-packaging" to "gold and silver moon cakes"

According to media reports, a Beijing company has launched a variety of moon cakes made with real gold and silver. The price of expensive gold mooncakes is RMB 47,620/set. Yesterday, our reporter found that after contacting the gift company’s sales personnel, the sales of gold and silver mooncakes could indeed be described as “fire”.

"The good fortune is full of money, 850 yuan a set, a 50 grams, a set is one." Sales staff very enthusiastically quote.

“You are talking about silver moon cakes. There are no problems in dozens of sets. The more left is the 'Year of the moon cakes', and there are nearly 100 silver moon cakes. There are several sets of gold moon cakes.” Company sales staff told reporters that silver moon cake prices are moderate and sell well. The price of expensive golden moon cakes, priced at 47,620 yuan / set of "National Treasure Mid-Autumn Festival", Beijing limited 2000 sets, has sold out.

"Is there still gold?" said the reporter.

"The golden moon cake has one-tenth of an ounce, 1380 yuan. There is one-half ounce, 2680 yuan. In addition, there are 20 sets of 6 pieces of 10 grams of the national treasure Mid-Autumn Festival, 50 grams of two pieces of the national treasure of the Mid-Autumn Festival. "It's really no longer available." The sales staff urged the reporter to place an order as soon as possible. "We sold it very hot. We shipped it all over the country. It would be too late."

"Do you have a discount?" the reporter then asked. "It's time to talk." The salesman answered in a straightforward manner.

It is understood that with the recent rise in the price of gold in the gold price, gold and silver moon cakes have been adjusted once a fortnight ago. The average price of gold moon cake before price adjustment is about 385 yuan per gram, and the price after adjustment is 407 yuan per gram.

The reporter noted that the domestic gold price currently floats around 356 yuan/g, and industry insiders pointed out that this kind of gold and silver moon cake belongs to gold and silver handicrafts. The price deviating from gold and silver itself is relatively large, and the value of collection is greater than the value of investment.

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