Sany Heavy Industry Park opened in Germany

It was learned from Sany Heavy Industry Co., Ltd. that Sany Heavy Industry's Bedburg Industrial Park in Germany had officially opened on June 20 local time. This is not only China’s largest direct investment project in Europe, but also a sign of China’s engineering. Machinery really started to advance into a manufacturing powerhouse and competed with world-class companies on the same platform.

According to Liang Wengen, chairman of Sany Heavy Industry, Sany's total investment in Germany's industrial park will exceed 100 million euros. Upon completion, it will include an engineering equipment manufacturing plant, an R&D center and a training base. After the project is completed, it will have an annual output of 3,000 engineering machinery products and it is expected to achieve an annual sales income of 350 million euros. At present, Sany completed the first phase of a fixed asset investment of more than 40 million euros, and the second phase of an investment of 30 million euros is about to start.

“Germany is a strong country in engineering machinery, and 28% of the world’s machinery manufacturing patents are applied by German companies. Germany has 6,100 companies in the value chain in the construction machinery industry.” Liang Wengen said, “We chose the global construction machinery. The building of a strong country in Germany is to use its own technical strength to compete with its German counterparts on the same stage and change the world’s prejudice against Chinese manufacturing with good product quality.”

Sany Heavy Industry has always pursued an international development strategy. Progressing into the hinterland of Europe, Sany Heavy Industry is regarded as a key step in internationalization. It is also considered by the industry as a milestone overseas investment case.

Liang Wengen said that after the opening of the 31 Industrial Park in Germany, Sany Germany will become the global market headquarters and parent factory outside China, and this year it will establish a sales network covering all of Europe, hoping to achieve annual sales of 1 billion euros by 2015.

Sany Heavy Industry is a leading enterprise in China's construction machinery industry. At present, Sany has built 30 overseas subsidiaries, and has established 15 logistics centers around the world. The business covers more than 130 countries and products are exported to more than 80 countries and regions.

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