· Shenzhen Qianhai pilot parallel imported car South China imported car prices are expected to drop 10%

The Shanghai Free Trade Zone parallel import vehicle pilot was launched only for more than a month. Recently, the Ministry of Commerce approved the trial of the parallel import vehicle in Qianhai. Shenzhen has also become the second city in China to start parallel import of automobiles. It is reported that the pilot project in Shenzhen will rely on the advantages of Qianhai location, and use the Internet of Things and the Internet to accelerate the model innovation and industrial integration of automobile circulation and service. The analysis pointed out that after the launch of the parallel import vehicle pilot in Qianhai, it will have a certain impact on the imported car market in the region. For a long time, the South China market has been one of the major towns for imported car sales nationwide.
According to the Shenzhen Economic and Trade and Information Technology Commission, the Ministry of Commerce has approved the Shenzhen pilot to launch parallel imported vehicles. It is understood that the parallel import vehicle pilot project in Shenzhen will mainly rely on the advantages of Qianhai District Committee, focus on changing the existing automobile import distribution model, explore a new automobile circulation service model, and accelerate the integration of related industries.
Compared with the parallel auto pilot in the Shanghai Free Trade Zone, Shenzhen will accelerate the organization and implementation of the pilot work. By using the Internet of Things and Internet technologies, the platform will be built to integrate trading, service, security and management, and strive to reform. Pilot results that can be promoted and replicated in the form of supervision and guarantee of after-sales service.
It is reported that “parallel import” refers to the direct import of the origin of the product by other importers except the general distributor, and its import channels are parallel to the domestic authorized distribution channels. In the Pilot Free Trade Zone pilot project, the auto dealers registered in the Pilot Free Trade Zone are engaged in the import of foreign autos through the import license of the Ministry of Commerce.
With the official launch of the parallel import vehicle pilot project in Shenzhen, China has formed two pilot areas in East China and South China. On January 7 this year, Shanghai issued the "Notice on the Pilot Project of Parallel Imported Cars in the China (Shanghai) Pilot Free Trade Zone", officially launched a parallel import vehicle pilot in the free trade zone, and issued a pilot application for parallel import of automobiles. The threshold includes satisfying the sales business of automobiles for more than 5 years, the profit for three consecutive years, and the sales of automobiles exceeding RMB 400 million.
The analysis of the impact of the South China imported car market pointed out that after the pilot of parallel imported cars in Shenzhen, the direct impact will be the South China imported car market.
At present, although there are parallel imported car sales in the Guangdong market, the relative scale is relatively small. Moreover, among the first batch of pilot dealers released by Shanghai Free Trade Zone in February, they were distributors in Shanghai, Chongqing, Anhui, Tianjin and other places. There was no Guangdong dealer group involved.
For a long time, the South China automobile market, which is dominated by Guangdong, has always been the market center for imported automobiles. Imported brands such as BMW, Mercedes-Benz and Lexus have been deeply cultivating the South China market.
Nowadays, after the launch of the parallel import vehicle pilot in Shenzhen, the regional distributors in Guangdong will have an increased location advantage and will inevitably participate in it, and with its huge network, it will accelerate penetration into the market.
At the same time, based on the pilot experience of the Shanghai Free Trade Zone, the price of parallel imported cars is 10% to 20% cheaper than that of regular dealers. This has a greater competitive advantage for consumers in South China.
Market participants pointed out that the consumption characteristics of the South China market are very real. Under the dual cooperation of price and channel, the original pattern of the imported car market may change.

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