GS5 pulls on sales volume or future production base

In the process of entering the high-end market, GAC also faces difficulties.

Throughout the GAC Group's self-contained camp, it includes three brands, namely Guangzhou Automobile Chuanqi, Jiao and Changfeng. Among the above three brands, the most important one is the biography. In previous interviews with the media, Wu Song, general manager of Guangqi Passenger Vehicle, used the “first son” to describe Chuan’s position in the auto industry’s own camp.

However, this "born son" was slow to develop in the early stages of growth. According to statistics, the Chuanyu sedan, the first model of the Chuanfei brand, has been “acclaimed” since its launch. In 2011, the cumulative sales volume of the model was 17,109 units, and the monthly sales volume was only over 1,000 units. In 2012, the cumulative sales volume of this car fell to 9,709, a year-on-year decline of 43%.

The predicament of the Chuanqi brand was completely broken until the GS5 was listed and gradually increased in volume. The data shows that since the sales of Guangzhou Automobile's Chuanqi brand exceeded 4,000 vehicles in October last year, the brand’s sales volume has increased at a rate of 1,000 units per month. In December 2012, the brand's sales volume has exceeded 6,000 units, and its annual sales volume reached 33,000 units, which is double the year-on-year growth.

In December last year, GAC Chuanqi GS51.8T models were officially launched. “We believe that the launch of this car will further increase the sales volume of the Chuanfei brand. This year our sales target is to exceed 60,000 vehicles,” Wu Song said in an interview.

Not only that, this year, Chuanqi will also launch A-class vehicles to enter China's largest market segment, which will further help achieve the goal of 60,000 vehicles throughout the year.

However, looking back at the brand's development history, it took less than two years from the Chuanqi brand's first car to the fast lane. "The reason why Guangzhou Auto's own brands can quickly get on track is also thanks to GAC Group's years of joint venture experience." Jia Xinguang believes that "through the extensive absorption of years of joint venture experience, production processes and personnel, develop products on a mature platform, It eventually achieved the rapid development of today's communication."

Regarding the production experience of the “Leveraging” joint venture company, Wu Song did not hide anything at the same time: “Our production line not only borrowed Toyota’s production model but also borrowed the Honda production model.” At the same time, Chuan’s supplier system was also GAC Toyota and GAC Honda have a certain degree of coincidence.

Compared to Guangzhou Automobile's eldest son, "Xiang Chuan," Guangzhou Automobile's acquisition of Changfeng and Geo, which is included in the bag, is relatively slow. “In the future, these brands are likely to become an important production base of GAC's own brands under GAC's integrated self-determination strategy,” said insiders of Guangzhou Automobile Group.

In 2012, Changfeng and Gio in the second tier did not perform the same. Among them, the Gio brand SUV models sold a total of 5,473 vehicles in the year, an increase of 99.7%; Changfeng SUV models sold a total of 20,210 vehicles throughout the year, down 15% year-on-year.

"With the increasing number of GAC Group mergers and acquisitions, GAC will inevitably need to sort out its own strategies, and some of the acquired companies will become GAC's production bases." Insiders of GAC Group said.