Who can board Noah's Ark in 2012?

Abstract: When the industry grows rapidly, there are many opportunities in the market, and companies are also prone to survive. Once the growth rate drops below 10%, due to the different development speeds of each enterprise, there must be some negative growth. There have been a number of negative growth companies in 2011. Some of them may not be able to do so in 2012, and survival will really become a problem.

Boarding Raiders 1, will bring supplies washing supplies, changing clothes, food; mobile phones, computers; golf equipment, fishing tackle; pets;

2, "survival" guide to see the sea to enjoy the sunrise, the hyena breeding pigs, counting how many stock cars did not sell, do discounted dreams; with the beauty take a pipa, or with the "dead" grip Hands, bask together.

2012, the legendary end of the world. For the automotive industry, it has experienced the splendid carnival of 2009 and 2010. In 2011, people in the car are still half awake. If this is a long-distance race, then 2012 will be the sprint phase that determines the outcome. The winner is eligible to board the Noah's Ark. Boarding - This is not a false proposition, let alone alarmist. In the future, China’s autos will compete at a double speed. This is not the movie "2012". Who can board the ship and decide whether it is in the hands of screenwriters or directors? The rules of the business community have always been ruthless and ruthless. Only those companies that have their fate in their hands and truly grasp their right to speak can stand out in 2012.

At least two companies have been eliminated. In my opinion, whether 2012 is a “legendary doomsday” or not, this year will become the “dummy” of some car companies.

When the industry grows rapidly, there are many opportunities in the market, and companies are also prone to survive. Once the growth rate drops below 10%, due to the different development speeds of various enterprises, there must be some negative growth in some enterprises. There have been a number of negative growth companies in 2011. Some of them may not be able to do so in 2012, and survival will really become a problem.

Looking back, before 2009, the overall growth rate of the industry was not high, and the automotive industry had a hard time. At that time, it happened to be a climax of the merger and reorganization of the automobile industry, including the acquisition of Changfeng and GIO by SAIC and Nanjing Automobile, GAC, and acquisition of Changan. Changhe Hafei happened at this time. Although the brand of some companies is still retained, the actual corporate entity no longer exists.

There will be no major positive news for the auto industry in 2012. Due to overdraft in the first two years, the growth rate should be around 5% next year.

Although it is difficult to say how many companies will be eliminated in 2012, I estimate that there will be no fewer than two companies. If the low-speed growth of the auto industry continues for another two or three years, more companies may disappear.

Calm and pragmatic, independent innovator win 2011 has been the year with the richest expression in China's automobile market. It has been filled with delighted sales from the beginning of the year when innovations were high, and silence and introspection far from the expectations in the middle of the year, and then the overall situation at the end of the year. Has been set to worry. When the originally expected 10%-15% growth rate at the beginning of the year became a reality of less than 3% increase, the automobile market in the two years of prosperity after the first two years also ushered in cooling after the carnival. "Relief for fear and fortune," although as an industry insider, he does not want to see the car's carnival cool down so quickly, but for the rapidly growing Chinese auto market, this kind of cooling is not a good thing.

According to such a set of data released by the Ministry of Public Security, as of November this year, the number of domestic motor vehicles reached 223 million, the number of motorized drivers reached 234 million, and the number of cars held reached 104 million. On the one hand, many cities in China are rapidly entering the automobile society. On the one hand, there is still much room for our per capita car ownership. Therefore, I have a more optimistic attitude towards the auto market in 2012. Its pace of development, which tends to calm, is by no means an end point. It is a rational return to rapid development. It will also create a fierce but fuller industry for the industry. In this competitive environment, only car companies that are more calm and pragmatic, independent, and innovative will be able to stand at a higher peak in the future.

In 2012, no one was flooded. The metaphor of Noah's Ark seems too sensational to me. In fact, the people of China are always looking forward to the life of a car, and the economy that is still driving forward is the most stable Noah's Ark!

Even the occupants of the ark have their own distinction. The international big brands have the right to speak and build brand barriers and technical barriers. Not to mention the fact that they are face-lifted and arrogant, they are in fact easy-going and profitable. The independent brands have been struggling with their internal strength. Although they are thin at home, their resistance is weak. The number of own ways, but also find the backing, if you can't fall off, but also count on the back of a pair of strong hands to support. As for the terminal distributors, the strength of the group is self-evident, as long as they do not toss their own initiative to jump the ship, generally do not go wrong; small shops in the local also take advantage of the advantages of time and place, smart and flexible, a look of surging Can't hide, don't wait for flooding, but it has been diverted instead of being a car. ● Zhu Yin is righteous and the person can board the ship "Genesis" records that God made floods but built ships. The Noah family was chosen only because God saw them as righteous people. It can be seen that the key to Noah's Ark is: justice and duty.

Righteousness means morality. Having a sense of corporate social responsibility and building a car of good intentions are the basic conditions for “boarding,” and those companies that falsify and exaggerate their products will be discarded.

This part is not uncommon for the "non-benefits" car companies that are attracting attention during the year. Those who have to dig coal to make a living, but also in the "build a house", "building a ship", and more in the capital market, "flowers everywhere." What these companies really care about is earning money and they are not willing to enter the "industry to serve the country" in an industry. This kind of dual-minded enterprise is mostly the speculators mentality, I am afraid there is not enough stamina to complete the entire process, but no Superman's toughness is willing to fight in the fierce competition to the end. This kind of enterprise has very little chance of taking a “boat ticket”.

Companies such as the Great Wall and the development of the green and new energy automobile industry BYD, who have been making vehicles and selling cars, I think, they all have the opportunity to get the “boat ticket” candidate in 2012.

Only by grasping the value of “stock customers” can we have the right to speak in the future. The changes in the auto market in 2011, natural disasters, and policy changes have brought various chain effects to the auto market and the pessimism in the auto market has been raging. Is it really only Noah's Ark that greets 2012? There is more than one game in front of the car dealers in the eyes and in the future. The dominoes can be pulled down again.

From 2001 to 2011, China's auto production and sales surged from 2.34 million to more than 18 million, which is a miracle in the history of the world's automotive development. Many car dealers are very moist. However, the miracle is a miracle after all. The status quo in the auto market tells us that the incremental benefit of the incremental users and the value and opportunity of ignoring the stocks are not conducive to the healthy development of the company's operations and auto market. As of November last year, China’s car ownership has exceeded 104 million, and the number of cities with more than one million car ownership in large and medium-sized cities has reached 14—who have seen these high-discretionary stock customers. "Who will lose the right to speak about the future automobile market." In short, don't always think about the benefits of the unknown. Also, please cherish your business opportunities.

Either high or low, the 2012 refusal of the golden mean 2011 was a difficult year for most automakers. In the process of communicating with some manufacturers, their difficulties were not only reflected in the slowdown in sales volume, but also in operating profits. It is even more letting them feel confused about 2012.

Judging from the market performance in 2011, the market presents two poles. The growth rate of high-end luxury brands represents an astonishing growth, representing the continuous shrinking of low-end self-owned brands. In fact, this is precisely a true portrayal of the domestic social structure—the excessive concentration of wealth and the widening gap between the rich and the poor.

We can make a bold assumption that the structure of future market products will also follow the changes in the structure of consumer demand. The main result is that the demand for high-end markets will continue to expand. Naturally Mercedes-Benz, BMW, Audi, Lexus and so on. The brand will gain more room for development; in the low-end market, do not overlook the huge base of the domestic low-end market, but in the direction of development, the joint venture brand that was originally in the middle of the market is constantly expanding and exploring, independent brands and The dividing line between the price of joint venture brand products is not so obvious, where to fall from where to climb, and the survival space of independent brands that have lost their price advantage has to continue to explore. Some people may have doubts, independent brands can not take the high road? As the saying goes, "three generations can cultivate a nobleman." On this "high-end road" that everyone wants to squeeze on, the independent brands still need a lot of experience, and it takes time to verify.

In 2012, there were only two Noah's Ark tickets, either high-end expensive or outrageous, or low-end and cheap enough to believe that they could not believe it. The golden rule of inheriting Chinese history for thousands of years is that it cannot adapt to the boarding rules. ● Wei Qiyang Ticket Purchase Instructions One ticket in the movie is 1 billion yuan. The ticket ticket for the auto market edition refers to sales. The "2012 Noah's Ark Ark Booking Rules" notice was posted and it attracted crowds of cars. Some people read as follows: "In 2011, sales of more than one million, or double-digit growth, can be reserved for first-class cabin; just completed sales goals and growth are flat, you can book economy class; sales decline can not complete the goal, not yet Ticket sales."

After reading the sign, the face of the brand's car companies suddenly showed various expressions:

Shanghai GM: I am not on board. Who else can you board? The first-class first class to see who can take away?

Shanghai Volkswagen: Zuo Langyi right Passat, overhead Tiguan, first class can be less than me?

FAW-Volkswagen: (dismissively walk away) Do not see how many year-end bonuses I made in 2011? You have to send 13 months, are embarrassed to say hello.

Dongfeng Nissan: (having a fierce press with a calculator) has made a military order. It will increase by 20% in 2012. It will enter the first million clubs to sit in first class!

Beijing Hyundai: Do not believe that you dare to lower prices than I can, I can't get on the ship and I'm rushing to meet you!

Chery Automobile: First class does not count on, economic class is difficult, and it is difficult to push new cars in 2012. difficult! difficult!

FAW Toyota: 2012 rehearsals Have you ever experienced wood? Plants are still squeaky but sales grow! Tickets you guys say I have wood! ?

BYD: (Sleep from crowded crowd, take out BYD version iPhone5) Hello, R & D department? Get a ticket sample immediately and be the same!

Geely Automobile: Can I get Volvo in order to get a ticket?

Dongfeng Yueda Kia: I rely on my status as the No. 1 player in 2011, and the tickets are not overwhelming.