On November 30, 2015, the fast- acting mascot "Farbo" of the Fast Group was formally released. The magic image of " Farbo " was very bright and will be established as the image ambassador of Fast in strengthening its own business philosophy and market competition. A good identification image will also be a link between Fast and the user's previous sentiment. As witnessed by Li Dakai, party secretary of the Fast Group Corporation and Yan Jianbo, chairman of the Fast Group, the Fast Group mascot “Falco†officially unveiled. Along with the appearance of a series of souvenirs such as cups, notebooks, towels, and mouse pads that carry the "magic" image. The "magic weapon" evolved on the basis of the image of gears, vivid and vivid. As we all know, Fast's gearbox products have now been widely recognized by domestic vehicle manufacturers, the market share is extremely high, and the gearbox is formally organized by a gear design, "Magic" image quite profound meaning. Since April 2015, The Fast Group has publicly solicited the creative works of the mascots of the mascot to the national automotive industry. As of August, a total of 71 works were received from the country (including 49 internal works and 22 social works). After several rounds of selection, the works submitted by Mr. Guo Wenjun of Luoyang City in Henan Province are more intimacy to the anthropomorphic image, which can bring the distance between the company and the consumer closer and also meet the basic definition of the company mascot. In the beginning of October and after the organizer had personally communicated and modified five times, he finally decided on his work “Falco†as a mascot. The mascot is the product of the brand development to a certain stage. It is a powerful means to beautify and activate the brand. It can establish close emotional connection with the audience and improve the brand's closeness and loyalty. It is an indispensable powerful weapon for brand building. . In short, to make the brand grow rapidly, it is necessary to create a mascot that can be loved and widely used, and it is a compulsory course to recognize “auspicious emotions†and sort out “design ideasâ€. The emergence of the “magic weapon†image is also a reflection of the strong expectations of Fast's development in the future and the strong expectations of the user’s social recognition. The world-famous business owner Walter said: “If you say that the name and logo are the face of the company, people remember that the mascot is the hands of the company, allowing the company to hold on to others, to have emotions with others, and to have a relationship. "The magic weapon" will surely become more and more popular with the image of Fast's future development of the "predecessor." Standard Caliber PET Preform Mould
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Li Dakai, party secretary of Fast Group, and Yan Jianbai, chairman of Fast Group, unveiled the "magic weapon" 
Souvenirs of cups, notebooks, towels, and mouse pads carrying the "magic" image 
Fast Group mascot "Falco" 
Fast Group mascot "Falco"