FAW Xichai: Brands Come Out to Meet the Market

The data shows that during the "12th Five-Year Plan" period, China's GDP grew at an average annual rate of 7.8%, showing "good temperament" and showing international ambitions. With the main role of economic development, the pace of China's auto industry's continued outward expansion has gradually stabilized, and mainstream internal combustion engine brands such as FAW Xichai compete with each other in the “overseas market”.

In recent years, with the help of the national development “One Belt and One Road” development opportunity, FAW Xichai has cooperated with various commercial vehicles and non-road machinery manufacturers to deepen the market potential in Southeast Asia, the Middle East, Africa and South America. Aowei, Hengwei Conway, Conway and other full range of products shine on the world stage, has been recognized by foreign consumers, won a lot of orders. Consumers are full of praise for the “fuel-saving” and “power” performance of Xichai, especially for diesel engines below 100 hp, which are comparable to the international same-displacement power, and the entire vehicle is often sold out, allowing everyone to see it. "National brands, high-end power" go out and bring unlimited business opportunities.

FAW Xichai
FAW Xichai

Most people who know a little about diesel engines are familiar with FAW "Xichai." Located in the hinterland of Wuxi, Wuxi’s Xichai City is famous for its dedicated, dedicated and professional diesel engine manufacturing. Its three brands have a full range of engine types and a wide range of power. Its “two low and one high” features (low fuel consumption, Low emissions and high power have been highly valued by users at home and abroad, forming a unique brand imprint of Xichai. After many years of product promotion and market foreshadowing, the banner of “national brand, high-end power” is waving on the world stage.

In each position of Xichai, each employee has all the energy in one point, perseveres in his own goal, concentrates on doing his job; in every position in Xichai, every employee has the power of concentration. No matter whether it is top-down lean management that inspires unlimited vigor, or is devoted to the practice of manufacturing engine technology, or the quality inspection personnel strictly control the quality of the engine and focus on the fine dynamic quality; in each position of Xichai, An employee regards innovation as a mission and the vitality of the company's rapid growth and professional development.

Pursue breakthroughs and advancement in innovation and demonstrate strength in the market competition. “From 2012 to 2015, the diesel commercial vehicle market environment became more and more severe. Our performance in the overseas market segment is eye-catching, and the proportion of various product markets has risen, which is much higher than the industry average of 10%.” FAW Xichai Sales Company Overseas The person in charge told the author, “Only last year, the three major product brands led by Xichai Aowei 6DM2, Hengwei 6DF3, and Conway 4DW have demonstrated their brilliance overseas, swept across the heavy, medium and light three-plate market. The export volume increased by 24 percentage points year-on-year, and the single-unit sales volume also rose steadily."

In September 2015, the State Council issued the "Guiding Opinions on Deepening the Reform of State-owned Enterprises." In January 2016, President Xi Jinping bluntly said: “The 'Belt and Road' can make big articles and new developments under the new normal.” The country has introduced two favorable policies of the “Belt and Road” and “State-owned enterprise reform”. Guide and encourage state-owned enterprises to lay down their “shelves”, to practice internal strength, to become bigger, stronger and better companies, to promote local brands “going out”, and to strive to increase the international influence and competitiveness of Chinese brands.

"The "Belt and Road" supporting policy continues to heat up. Written the wonderful opening of the 13th Five-Year Plan. This year is still an important year for us to deepen reforms. It is also the best time to accelerate the expansion of overseas markets." Qian Hengrong pointed out. To seize the opportunity to compete in overseas markets, favorable policies are frequent, and the outlook for overseas markets is optimistic. It is undoubtedly an added factor to Xichai.

For a long time, Xichai's overseas marketers have responded to the actual needs of the field, feedbacked and adjusted the product structure, gradually improved the quality of export engines, continuously improved the quality of the core services, won the support of a large number of users, and accumulated rich experience in overseas marketing. International market competition initiative.

In the first two months of this year, overseas demand was renewed during the off-season demand. The overseas team of Xichai made persistent efforts to expand the market and achieved remarkable results. As of February 22, the total export volume of xichai machines reached 2,240 units. The volume of orders exported to Vietnam in January increased by 203.4% year-on-year to about 900 units, and the cumulative number of stand-alone machines reached nearly 500 units. After chasing the victory and continuing to expand the international map, Xichai used the "core" to write big articles in the "Belt and Road."

At the key work conference in 2016, Qian Hengrong put forward requirements for the deployment of overseas markets: “Insistence in brand marketing is unshakeable. This year's goal of Xichai’s overseas sales is to achieve 'more stable control', that is, sales profit. Stable growth, accelerating the internationalization process, continuing the advantages of traditional markets such as West Asia, digging into new markets such as South American countries, pre-controlling multiple risks, and sprinting sales targets throughout the year, will enable the Xichai brand to go global and welcome overseas markets. ”

Car Multimedia Player

car video player,car multimedia player,car navigation,car dvd,video car player

Shenzhen Zhitong Yingchuang Electronic Technology Co., Ltd. , https://www.sjcarautoparts.com