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Tranter is a manufacturer of plate heat exchangers. Sweden SWEP company by a group of dedicated corrugated plate research thermal technical elite was founded in 1983, 1994, SWEP company and the United States plate heat exchanger manufacturer TRANTER company and Sweden REHEAT company merged, its parent company DOVER Group ranked 427 in the world. Main products: Brazed type and Gasket type plate heat exchangers, more than 60 kinds of product specifications, can well meet the various needs of users.
Tranter is a global manufacturer of sealed and welded plate heat exchangers based in the United States and an aftermarket service provider to the plate heat exchanger industry.
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LED lighting products are widely welcomed and closely watched in the European and American markets. The technical requirements that followed have become stricter and the barriers to entry have become higher and higher. Nuggets in Europe and the United States, domestic companies still need to polish their eyes and make preparations. Since 2014, European and American countries have begun to phase out the 40-60W incandescent bulbs with the largest consumption in the civilian market, providing a favorable opportunity for the popularization of LED lighting products. The overseas LED lighting industry's recent performance is remarkable. While frequently delivering optimistic data, it has continuously lowered product prices, increased product R&D investment, and further pushed up the global LED lighting penetration rate.
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The penetration rate of the European and American markets will rise sharply. In the context of the rapid growth of the LED lighting market in Europe and the United States, CREE, the leading LED lighting company in North Carolina, announced on March 12 that the company is the second largest retailer in the US. The retail price of the company's listed 100-watt LED bulb is set at $19.97. The launch of the product fits well with the current US energy efficiency goals, and the US Energy Efficiency Council predicts that by 2035, US homes and businesses will save $156 million in energy costs per month.
In this context, Cree is expected to continue its rapid development with Dongfeng. The company released its earnings report for the previous fiscal quarter on January 21. The company achieved revenue of $451 million in the quarter, up 20% year-on-year, better than market expectations. Profits under the general accounting standards for the quarter amounted to $35.7 million and earnings per share were $0.29. , a year-on-year increase of 75; sales of lighting products in the quarter increased by 42% year-on-year, and its sales of LED bulbs for consumers doubled year-on-year.
At the same time, many European LED lighting companies' 2013 performance reports have also been released recently.
According to Philips' 2013 annual report, LED business revenues continue to rise and the development trend is improving. In 2013, the company achieved LED business revenue growth of 38, driving the growth of lighting business revenue in the economic downturn.
Osram's LED business revenue in 2013 reached 1.528 billion euros, up 11.4% year-on-year. The traditional lighting business revenue was 3.761 billion euros, down 6.7 year-on-year. The company's development goal is that before 2017, LED lighting will account for 50% of the company's total annual revenue. the above.
The European Commission has also recently funded new inorganic and organic hybrid lighting sector research projects. The goal of the project is to help increase the penetration of LEDs in the European market. The European Commission provided €3.15 million in funding for the project and coordinated projects with the Swiss Non-Profit Private Sector Swiss Electronics and Microtechnology Center (CSEM).
Industry insiders pointed out that the US and European markets are the most anticipated markets. In the next two years, the penetration rate of the US market will usher in an outbreak of 10 to 50, and the European market will usher in an outbreak of 20 to 60.
North American market penetration will jump to 33 this year
With the global demand for LED lighting, the potential demand for LED lighting is booming. The development of domestic LED enterprises has entered a period of high growth. Coupled with the recovery of the European and American economies, LED lighting has set off North American heat. The penetration rate of lighting will exceed 60. However, the North American market is easy to defend and difficult to attack. The Chinese LED companies that are not in the minority market in North America are always difficult bones for Chinese manufacturers, but they have always been domestic manufacturers. The world stage, a strategic place that must be overcome when demonstrating international status.
It is understood that North America has the world's most advanced upper and middle reaches technology, with world-class chips and components, the continuous improvement of light efficiency and the trend of price decline, driving the rapid development of LED technology and the rapid growth of application prospects. Previously, there were indeed many companies that were eager to try the North American market with great potential. It has been coveted for a long time, but the climate has not been achieved. In addition, the North American market has strict entry barriers and is difficult to break through. Therefore, few companies have achieved fruitful results.
According to data from the US and Canada Statistics Bureau, in 2013, the total population of the two countries reached 352 million, and the gross domestic product totaled about 18.55 trillion US dollars. Obviously, the market is huge. The International Monetary Fund (IMF) report also shows that the economic growth rate of the United States and Canada in 2014 is expected to be 2.8, 2.3. The main positive factors are the steady increase in manufacturing, the gradual decline in unemployment rate, and the healthy growth of import and export trade.
Recently, Dr. Li Wenyu from the Guangdong Institute of Emerging Industry Strategic Development revealed that the relevant report released at the North American Lighting Market Analysis and Channel Strategy Conference on May 24th shows that in 2014, the penetration rate of LED lighting products in North America will be Last year's 19 jumped to 33, and in 2015 it will reach 45, and the potential demand in the market has increased significantly.
Therefore, from the optimistic economic environment, favorable ban policy, relatively complete supporting technical support and huge potential demand, it is obvious that North America has become a new competition for global LED lighting enterprises. When attacking North America, it is just the right time.
So, what are the core issues facing domestic LED lighting companies in attacking the North American market?
The core technology of barriers is weak and the biggest obstacle to domestic exports. According to the reporter's visit to relevant industry insiders, first of all, the North American market is different from the domestic market. North America has strict entry barriers, developed trust management mechanism, and relatively free market access. . They have set harsh market access conditions for lighting products through high-tech regulations and high safety standards. For a long time, China's core technology has been in a relatively weak state. LED companies have no competitive advantage in technology, which has become China's LED. The biggest obstacle to the export of lighting products to North America.
Secondly, most LED lighting companies in China still have no practical experience in how to open up the North American distribution network. How to quickly develop the North American market through distribution, engineering, e-commerce and other channels needs further guidance.
Furthermore, China's LED lighting companies have little understanding of the Sino-US trade friction situation, the current state of US energy policy subsidies, overseas intellectual property risk prevention and response strategies, and the US tax considerations for investing in the United States, lacking a complete and clear strategic plan. This has led to a variety of short-sighted investment behaviors that are quick and profitable. In addition, most companies have a lack of brand management awareness and brand management capabilities, which makes them face multiple risks or difficult to achieve sustainable development after going global.
Breaking the North American Conference to help break the ice. According to the organizers of the North American Conference, the conference will specifically target the above three core issues, invite authoritative representatives to analyze and discuss, and provide professional guidance for LED companies to open up the North American market from an expert perspective.
Among them, the representative of the US UL certification body will conduct a detailed analysis of the development status and certification standards of the US LED market to help participants fully understand the access standards of the North American market.
For channel development, representatives of PennWell, a well-known market research organization in North America, Danwei Rein, a member of the American KGM Lighting Design Office, and a professional member of the International Lighting Designers Association (IALD), Dr. Li Wenyu from the Guangdong Institute of Emerging Industry Strategic Development will be present at the North American Congress. With the theme of North American lighting market channel and entry strategy analysis, North American lighting design project case and US LED product market segment and channel development analysis, LED lighting companies will help to adjust product development strategies in a targeted manner and gain an in-depth understanding of the distribution network. Ways to quickly open up the North American market.
For the third core issue, the North American Conference invited representatives from the Guangdong Department of Commerce, representatives of the American Chamber of Commerce in South China, Sun Yinsheng, Legal Director of Beijing Deli Intellectual Property Services Co., Ltd., and KPMGAdvisory (China) Limited (KPMG Corporate Consulting (China) Co., Ltd.) Tax Department Zheng Dalong, the director, conducted a comprehensive and comprehensive analysis to help enterprises enhance and strengthen strategic planning, improve their core competitiveness, create a global brand image, and win a favorable competitive position in the international market.
Therefore, it is not difficult to see that the domestic and foreign authorities jointly hold the North American conference, comprehensively analyze the key issues, and propose countermeasures and suggestions, vaguely issuing a positive signal for the global LED lighting enterprises to enter the North American market. But obviously, the Nuggets in North America still need to polish their eyes and be prepared.