Interview with Ms. Zhu Jun, Technical Marketing Manager of NI China Branch

Interview - Jun Zhu, Technical Marketing Manager, NI China Branch

There are many young managers in the instrumentation market, but there are not many outstanding people like Ms. Zhu Jun. The reason why the author said so naturally has its cause. One is that Ms. Zhu Jun was once at the Renssela Polytechnic University in New York ( Rensselaer Polytechnic Institute received a bachelor's degree in electrical engineering and fully absorbed its expertise. Second, she worked as an application engineer and product support manager for NI during her work at NI headquarters in 1999; the third was recently, and she returned. He went to his hometown of China to participate in the work of the Technology Marketing Department of NI China Branch and served as a technical market manager. Such a heavy task is more than adequate for the young manager Zhu Jun.

National Instruments Corporation (NI) is the founder and advocate of virtual instrument technology. The company was founded in 1976. In the past 30 years, NI has been providing users with rapid development of commercial technologies such as industrial standard computers and the Internet. Based on virtual instrument solutions, engineers and scientists have completely changed the way they work. National Instruments provides users with easy-to-integrate software such as graphical development environment NI LabVIEW and modular hardware such as PXI modular instruments for data acquisition or data acquisition, instrument control, and machine vision, helping users around the world improve their work effectiveness. Headquartered in Austin, Texas, NI has more than 3,100 employees and has offices in 40 countries. According to available data, over 25,000 companies in over 90 countries purchased NI products in 2003. For the past five consecutive years, Fortune magazine has selected NI as one of the 100 most suitable companies in the United States.

In her communication with Ms. Zhu Jun, she was constantly infected by her system's management philosophy and broad business perspectives. She has a wide vision and is well aware of the situation in the international market for instrumentation. When the author mentioned how to treat virtual instruments in the international community, In the development of China and the prospects for the future, she clearly felt that her emotions were somewhat uplifting. She said: Virtual Instrument Technology is a unique concept of test and measurement. Its core is computer-based software technology and can Users provide custom solutions.

Leading product concept:

As early as the 1980s, with the birth of NI's flagship product, LabVIEW, NI put forward the slogan "software is the instrument" and opened up a new measurement concept of "virtual instrument technology." For the past 30 years, NI has continued to develop computer-based test measurement and automation platforms. As a promoter and advocate of virtual instrument technology, NI is pleased to see that this concept has been deeply rooted in people's minds and accepted and adopted by more and more engineers and researchers. Recently, NI Corporation once again elucidated the concept that NI-defined virtual instrument technology consists of three major components: efficient software, modular I/O hardware, and hardware and software platforms for integration. Over the years, NI's hardware and software products have won numerous industry awards, especially the flagship product of NI - LabVIEW graphical development environment is often reputed, including Electronic Design Magazine's "50 milestone products in the electronics industry" award The Gold Award for Products awarded by the Best of Sensors Exhibition, the Reader's Choice Award granted by Evaluation Engineering Magazine, and more.

Four major advantages of virtual instrument technology:

Virtual Instrument Technology is a user-defined test and measurement solution. It includes many aspects such as data acquisition, instrument control, machine vision, motion control, distributed I/O, and so on. NI provides tools that cover all of these. The four major advantages of virtual instrument technology are: high performance, scalability, development time, and seamless integration between hardware and software, so NI products can help engineers and scientists from all walks of life with these four advantages. Easily complete test and measurement tasks. The following figure clearly shows the application of virtual instrument technology:

Pay attention to the success of users and the cooperation of alliances:

As a leader in measurement and automation, NI's customers are in various industries, such as automotive, semiconductor, electronics, food processing, etc., and can serve as National Instruments users as long as they have measurement and control requirements. In 2003, 25,000 companies in 80 countries worldwide purchased NI products. NI strives to provide its customers with a wide range of system tools. NI provides a number of industry-specific user solutions on the website (Chinese page at http://www.ni.com/china/solutions), allowing users to browse their solutions at any time and download them for free. NI China also provides print collections for free. For other custom test and measurement solutions that require more integration, the System Alliance will provide them with comprehensive system solutions and technical support. For example, NI's Shanghai-based affiliate, Shanghai Juxing Instrument Co., Ltd., has successfully provided test solutions for the giants of communications, digital home appliances, and automobiles.

At the same time, NI attaches great importance to cooperation with various colleges and universities across the country. It has donated several sets of virtual instrument hardware and software equipment to relevant departments of Huazhong University of Science and Technology, China University of Electronic Science and Technology, and Tsinghua University, and established a virtual instrument joint experiment. The room provides a platform for learning and experimentation for the next generation of Chinese engineers, helping them to master the most advanced industrial technologies as soon as possible.

In 2005, NI will, as always, strengthen the promotion of virtual instrument concept and technology in China, cooperate with universities, participate in and hold exhibitions and seminars, and continue to increase investment in R&D to introduce new and innovative products. , to provide users with a more comprehensive and wide choice of measurement and automation needs.

When the author mentioned how to adapt to China's unfamiliar environment in the shortest possible time, Ms. Zhu Jun said that she pays attention to investing, and as long as she devotes herself to doing her best, there is nothing she can do. For her part, both the new environment and the new job content are on the same starting line, and her benefit lies in having an empty cup of mind to accept the new working environment and content. Academic qualifications do not represent ability. Buildings that do not have a solid foundation will collapse, so she will go all out to strive for the best! Let us bless Ms. Zhu Jun and National Instruments Corporation (NI) to flourish!