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Talking about the future development direction of "LED lighting" industry
In the early days of reform and opening up, it was the rise of the free market economy. In the ancient town of Zhongshan, the lighting fixtures were like the fire of the stars. In the southern town of Liaoyuan, together with the holding of the Light Fair, the lighting capital was hammered! Formed a huge lighting lighting industry cluster centered on the ancient town! Merchants from all over the country and around the world gathered here, and lighting fixtures went from here to the whole country and rushed overseas. At the end of the last century, the industry has shuffled. Some forward-looking companies in the industry will introduce successful channels in the fast-moving consumer goods and home appliances industries to the lighting and lighting industry. They choose to go out and abandon the original In the business model, we started to set up branches and offices in various provinces and important cities, stationed business personnel to develop and manage local markets, developed dealers and retailers, opened brand stores and dealerships, and quickly established with minimal investment. Brand awareness and influence. The ancient town has also become the birthplace of many brands, with unlimited honor! Ten years later, the lighting industry has ushered in a revolution of its own, the new light source revolution of LED. Almost overnight, traditional incandescent lamps and fluorescent lamps have become obsolete products! LED has become the mainstream, traditional big and new forces are competing with each other, and the competition for the market is becoming increasingly fierce! At the same time, another revolution is taking place. This revolution is characterized by the reversal of the relationship between the factory and the user. This is the revolution of e-commerce on the traditional business model! Almost every industry is suffering from the impact of e-commerce! The lighting industry is also deeply affected! Lighting and lighting, facing the new and old technology revolution within itself and the e-commerce revolution of old and new business models, risks and opportunities coexist. In this historical environment, some long-standing problems within the lighting and lighting industry are placed under the magnifying glass. ! The lighting industry is a very special industry. Lighting is closely related to people's daily life, life, and work. Therefore, its market is very extensive. There are many market segments such as home, business, office, industry, and landscape. There are hundreds of billions of market scales and tens of thousands of homes. Enterprise factories, but few companies occupy 1 market share, the market is very fragmented, although there is no monopoly, but there are also many free market economy drawbacks, such as serious homogenization of products! Low price and low quality competition! In addition, the patent protection is almost ineffective for the non-standardized products of lighting. This leads to the factory being unwilling and unwilling to risk new market risks to develop new products. In order to obtain orders, it has to rely on price wars to attract attention. Behind the price war, it often means low quality and homogenization, and the industry has entered a round of vicious circle! Eventually wasted resources, hurting users, and hindering their own long-term development! These should be the deep-seated reasons for the chaos in the industry. In the current environment, most end users are very eager to buy good quality products at a reasonable price, and more expect to buy more valuable products! Dealers, as a part of product logistics, also have many irreplaceable roles. However, in recent years, they have also faced difficulties in rising operating costs such as rent, labor, and advertising. They are also in urgent need of good profits. product! Therefore, good products are the cornerstone of the healthy development of the industry. Good products benefit users, benefit dealers, and benefit enterprises! In order to make the lighting industry develop healthily, we must solve the main contradictions in the industry! In the current environment of e-commerce development, the main contradiction in the lighting industry is the low attention of end users to the lighting industry, although lighting is something they are very familiar with! Most end users buy lights when they are renovating, because they usually pay less attention to it, don't know how to choose lights, don't understand the importance of lighting fixtures, only choose by price, the result is often misplaced, affecting work. Efficiency, affecting the mood of the home, affecting customer transactions, affecting safety! The free market economy, although unconstrained, can develop freely, and it will also be natural and natural, but it will also have the disadvantages of serious homogenization, low quality and low price, and so on. And regulation, let the end users understand the lighting fixtures, understand the role of lighting fixtures and matching skills, enhance the value! Make the industry move towards healthy development!