Since the "Twelfth Five-Year Plan" began, China has vigorously implemented the strategy of industrial transformation and upgrading, vigorously developed seven strategic emerging industries such as high-end equipment manufacturing, and vigorously developed the productive service industry to accelerate the pace of China's industry from big to strong. This is also a systematic project. Whether it is human, financial, material and other production factors, or production, supply, marketing and other operational aspects, there is a great room for improvement. Only the upgrading of efficiency and efficiency of each key link can truly become a reality. Gao Yingzhong, a member of the National Committee of the Chinese People's Political Consultative Conference and director of the Zhejiang Provincial Bureau of Technical Supervision, studied undergraduate majoring in mechanical engineering. Later, he successively obtained master's and doctoral degrees in France. After returning to China, he has long been engaged in management of economic, scientific and technological fields, etc. The development trend and development law of manufacturing have deeper understanding and reflection. He believes that the current "Made in China" still lacks the overall brand efficiency, a large number of OEM production is at the low end of the international industrial chain, there is no pricing power, profit distribution discourse, can only earn a meager processing fee, the process of individual self-owned brand building Still slow. In general, the influence and competitiveness in the international market are not high. “To change this situation, China urgently needs to fully launch the 'Made in China' brand.†At the 2014 National Two Conferences, Gao Yingzhong put forward his own policy recommendations in a proposal. International experience can be used for reference After more than 30 years of reform and opening up, China's manufacturing industry already has a complete system and the basis for further development. Even in the high-end equipment manufacturing industry, some areas have begun to emerge. However, in terms of branding, "Made in China" is indeed very limited. "Looking into the world, building and protecting regional manufacturing brands has always been the core strategy for the development of countries' economies." Gao Yingzhong said that the common practice of developed countries is that the government has established a set of "legal protection - advanced standards - conformity assessment" system Third party agencies in the market carry out quality certification in accordance with the advanced standards system. Under this system, “Made in Germanyâ€, “Made in the United Statesâ€, “Made in Italyâ€, and “Made in Switzerland†have become exemplary models of high-quality, high-reputation regional manufacturing brands, occupying high positions in the large market and value chain, and are powerful. Promoted the rise of the country’s economy. Gao Yingzhong found through investigation that international experience can be used for reference. "Establishing an advanced manufacturing standards system to comprehensively create and launch the 'Made in China' brand is a pragmatic policy for promoting economic transformation and upgrading. It is also an important embodiment of accelerating the transformation of government functions, giving play to the decisive role of the market, promoting quality improvement and brand creation." Gao Yingzhong said. Gao Yingzhong believes that the establishment of an advanced manufacturing standards system and the full creation of a “Made in China†brand should be based on the general principle of corporate body, market recognition, social participation, and government supervision. The government should establish "Made in China" standards and rules and strengthen supervision. , does not directly participate in specific affairs; various industry associations and representative enterprises with certain advantages jointly formulate advanced product manufacturing standards; market third-party organizations, based on voluntary declarations by enterprises, organize certification according to the standard system, and eventually form governments, enterprises, The institutional framework and promotion mechanism created by the society. Gao Yingzhong believes that in legislation, we should speed up the construction of relevant regulations and systems for "Made in China" brands, and make them institutionalized and long-term. In terms of work promotion, we must respect the decision of the enterprise itself, and give full play to the decisive role of the market in resource allocation. The role of the government is to make full use of standards, certifications and accreditations, and to use “Made in China†as an important carrier for building a strong manufacturing country and a country with strong quality. In terms of organizational security, a joint conference system in which all ministries and commissions participate should be established. Promote the construction and implementation of the "Made in China" standard system; in terms of work interaction, various industry associations, advantageous enterprises, and third-party organizations should actively develop product standards, review, and certification, so as to form a government, enterprise, and society to work together in a coordinated manner. Co-operative work pattern. High standard polymer force Gao Yingzhong believes that "Made in China" represents the country's image, and must be high-standard, high starting point, and branded "Made in China" to be recognized in the market and society, integrating quality, technology, service, and credibility into one, with rich cultural connotations. The regional comprehensive brand with quality and integrity as its core makes it a model for industrial transformation and upgrading and an important pillar for economic and social development. Responsibility is important and it is necessary to form a joint force First of all, Gao Yingzhong proposed to give full play to the basic role of standards in leading, regulating, and promoting the healthy development of industries, implement the “China Manufacturing Standards Improvement Projectâ€, and build a Chinese manufacturing standard system that forms “Management Standard Product Standardsâ€. Reference can be made to advanced standards such as the performance excellence model and corporate social responsibility management system to formulate "Manufacturing China" management standards and to standardize the management requirements of "Made in China" brands in terms of quality, management, technology, service, and reputation. Based on the advantages and characteristics of manufacturing products, research and formulate a batch of product standards that meet international standards, and seize the innovation achievements and key technical standards. Secondly, implement the brand cultivation project and launch the "Made in China" brand pilot project. Gao Yingzhong, for example, said that in the fields of high-end manufacturing, information industry, environmental protection industry, and key consumer products, leading companies, invisible champions of small and medium-sized enterprises, and industrial clusters can be used as the main body to increase quality, brand building, and market development, leading manufacturing. The overall improvement of industry companies, more and faster access to the first phalanx of domestic and foreign competitive markets. Again, we will innovate the certification model and create an international reputation of “Made in Chinaâ€. Gao Yingzhong suggested that companies must support the voluntary declaration of "Made in China" certification, encourage domestic and foreign high-quality certification agencies to carry out "Made in China" certification, strengthen certification supervision, and accelerate the promotion of international mutual recognition, and establish "Enterprises' self-declaration of third-party certification government. The "supervisory" model; the establishment of certification guarantee funds, product quality breach of contract system, clear certification agencies, certified companies associated with breach of contract responsibility, to ensure the "Made in China" certification authority and effectiveness. Finally, Gao Yingzhong believes that it is necessary to strengthen policy support and create a good development environment for "Made in China." For example, "Made in China" companies that support outstanding contributions enjoy priority in enjoying China's support for the development of the manufacturing industry. They also have priority in participating in the China Industrial Awards and the China Quality Award. They also support enterprises in applying for "Made in China" product certifications, and apply directly to companies for the first time. A certain percentage of subsidies will be given by the fiscal sector. Supporting "Made in China" companies to expand their markets, exporting complete sets of equipment to European Union, US and Japanese companies will give priority to the granting of "Made in China" branding rights. Under the same conditions, priority will be given to "Made in China". Government procurement and public resource transactions and so on.
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