LED lighting big and big pens into lighting business opportunities continue to be bullish


Whether you like it or not, smart lighting has come into our lives. In the global scope, with the European and American governments as the heads, in order to improve energy efficiency, a new wave of energy regulations has been introduced, which has driven the international LED lighting brand manufacturers to increase the deployment of LED lighting solutions that can adjust brightness according to the environment, thus driving the development of intelligent lighting. LED smart lighting business opportunities continue to be bullish.
The United States has launched a new wave of policies to improve energy efficiency. For example, the US government has increased tax subsidies to encourage enterprises to replace lighting systems. California has introduced new building regulations, requiring that the density of lighting power used in this year must be strictly in accordance with standard buildings. Imported automatic dimming system, manual control is forbidden; not only, the EU energy directive has set the expected target, to reduce 20 greenhouse gas emissions by 20, reduce energy consumption by 20, and increase the proportion of renewable energy by 20.
Overall, the value of smart lighting will reach US$91 million in 2013, and it is expected to double rapidly in 2014 to between US$250 million and US$300 million, and to reach 1.71 billion in 2019. The size of the dollar has undoubtedly created a new blue ocean market for the LED lighting supply chain.
In view of this, Dialog is aiming at this market opportunity and launching an intelligent lighting solution that supports the latest digital dimming standard LEDOTRON standard, creating a new generation of highly flexible and new intelligent LED driver ICiW6401 for intelligent lighting applications.
As the first smarteXite product, the iW6401 will be the world's first LED driver IC to support the latest Ledotron dimming standards. Ledotron has improved the limitations of traditional phase-cut dimmers and overcomes the shortcomings of reduced system performance.
MarkTyndall, vice president of DES Corporate Development and Strategy and vice president and general manager of the Power Conversion Group, said that Dialog has strengthened its leadership in mixed-signal power management and emerging power management related to the existing PMIC business through the acquisition of iWatt. These technologies include cutting-edge AC/DC solutions for the next generation of fast portable chargers, as well as LED solid-state lighting ICs. This acquisition is expected to capture equipment manufacturers for Dialog in the portable market and the rapidly growing solid-state lighting power market. Future business opportunities brought about by development.
In fact, intelligent lighting combined with LED dimming, lighting design and communication systems is becoming the focus of new LED manufacturers. The rapid decline in the price of LED lighting products, although it will help the market to accelerate the popularity, but also means that the product gross profit will be reduced, so international companies such as Cree, Philips and Osram have been rushing to invest in the development of intelligent lighting systems to enhance product add-on. value.
At present, the international LED lighting brand manufacturers Philips, Osram, Samsung, GE, Toshiba have been intensively developing intelligent lighting products, and established a link lighting alliance to promote the development of intelligent lighting market. Among them, Philips cooperated with Apple at the end of last year to launch HUE smart light bulbs that can be controlled by Wi-Fi. Samsung also announced at the Philadelphia International Lighting Exhibition held at the end of April this year that ZigBee will be the main connection in the third quarter of this year. A replacement bulb of the way.
Faced with the rapid expansion of the demand for intelligent lighting, LED driver IC developers such as Dialog, NXP and STMicroelectronics have successively proposed design solutions including chip and networking technology communication protocols and application software to reduce the development of intelligent lighting for LED lighting system operators. Product threshold and overall BOM cost. It is worth noting that networking and turnkey solutions are increasingly becoming the focus of LED brand manufacturers.
Stefan Zudrell-Koch, Director of Strategic Marketing and Business Development at Dialog, emphasized that the solution that supports the Ledotron standard provides manual dimming control and is easy to connect to the Internet of Things or any building and home automation system. In a typical Ledotron configuration, the maximum number of devices that can be connected to the dimmer is limited only by the peak power of the dimmer. The communication between the dimmer and the bulb is achieved by modulation of the baseband data around the AC mains voltage zero crossing.
However, in addition to the dimming, communication, sensing, intelligent switching and intelligent automatic control functions, LED intelligent lighting is more important to be compatible with traditional lamps to avoid large-scale lighting system changes and affect consumers' adoption. Willingness while reducing overall installation costs.
StefanZudrell-Koch further emphasizes that the lighting solution that supports the Ledotron standard is very easy to install and use, and the control of the LED retrofit bulb can be greatly expanded by means of addressing, color control and adjustable white function. Dialog's iW6401 simplifies the design of the Ledotron bulb. Designers can configure the iW6401 with a versatile design software and generate an optimized bill of materials and component specifications. Regardless of the model and manufacturer, the Didotron logo dimmer and bulb ensure full performance.
Research andMarkets research report of the market research institute pointed out that Europe is currently the largest market for smart lighting, especially commercial buildings, outdoor lighting and automotive applications. North America is the second largest market, attracting more and more local LED operators to invest in the development of intelligent lighting products; while the Asia-Pacific market is regarded as the most promising emerging market, the relevant output growth rate will reach 37.7 in 2013-2018.
Tyndall emphasizes that for Dialog, the Greater China market is increasingly important. Dialog is rapidly expanding and investing in Greater China operations, particularly in research and development and solid state lighting support. The LED value chain is currently focused on China.
With the emergence of intelligent lighting system design opportunities, many chip vendors are coming to grab the cup. Among them, Dialog has been the most active recently, and is deploying high-integrated power supply products integrating wireless technologies such as integrated PMIC, solid-state lighting, LED driver, AC/DC fast charging technology, digital dimming or short-range wireless communication. Lighting market.
According to Tyndall, Dialog has now established a strategic partnership with Shengdi Opto, which will be the first partner to commercialize the DialogsmarteXite platform. The mass production of the iW6401 is also expected to start in the first half of 2014, which will surely provide a strong driving force for the LED market and equip the LED smart lighting with wings.
Undoubtedly, when consumers buy light source products, the price is definitely the main consideration. Even if the LED light source emphasizes the energy-saving features, it still cannot attract the home users. It takes a period of effort to smoothly enter the home lighting application.

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