Solar meter customization trend

In the industrial society, the advantages of mass production and scale have always been the competitive advantages pursued by many manufacturers. With scale, they can effectively reduce costs, and even some companies can rely on the advantages of scale to influence the movement of the market, effectively blocking competitors and competing in the market. Take the dominant advantage. But in more and more industries that are closely related to consumers, the scale is becoming an obstacle to development. Consumers are increasingly tired of stereotyped products and instead are starting to pursue products with personality, characteristics, and distinctiveness. Some are in order to adapt to their own special needs, and many of them are simply for the purpose of pursuing differences with others, such as manual products, such as smart products, and solar meters.

The reporter learned from Xu Guohong, chairman of Xizi Instrument Co., Ltd., that solar energy meters are also undergoing such a process. Mass production is no longer the sole criterion for measuring the strength of solar instrument companies. Whether they can have sufficient strength to personalize and customize production will become Solar instrument companies can be an important factor in the development of the solar industry.

In the development of solar instrumentation, there have been three representative events that can indicate the development progress of the industry. First, the industry started from scratch and Xizi Instrument initiated the solar instrument industry. Second, some enterprises achieved large-scale production and the products can achieve standardization. Mass production has laid the foundation for the large-scale promotion of solar meters. The third time is the stage to be reached and the customized production phase. This is the transition of the industry from the low-level production stage to the advanced service stage.

Product homogeneity is the main reason for the development of customization

Although the intelligentization of solar meters is an unavoidable trend, it has always been a decisive impetus to promote intelligent development. Consumers still lack understanding of intelligence, but as a solar machine manufacturer that should promote intelligent upgrades, they are struggling to cope with price wars. They can reduce costs and reduce costs as much as possible. They passively promote solar smart meters and consumers want to Do not want to do, do nothing to change consumer perceptions.

In fact, product homogeneity is the main reason for forcing solar instrument companies to develop customization. At present, many solar energy metering companies are still production-oriented manufacturers. They mainly focus on mass production, and their product functions lack creativity. Even if leading products such as Xizi Instrument constantly innovate, their products are always functional or design-oriented. Objects that are constantly being imitated, therefore, it is difficult for a new product to remain unique for a long time after its launch. Of course, in China, you know how difficult it is to safeguard your intellectual property. This applies equally to solar instrument companies. They do not have the strength to solve the problem of intellectual property rights. This lack of unique products in the market will not be favored by solar machine companies, because even if companies choose solar smart meters, solar water heaters still can not get rid of the fate of homogenization, but the contrary, the unified purchase of solar meters may be Solar machine manufacturers bring more after-sales problems.

Of course, the homogeneity of products of solar energy manufacturers is also an important reason for the development of customized solar meters. In fact, the solar energy instrument will not become a burden to the whole machine company, but it should be a pair of wings that encourages the development of the enterprise. The reason why the solar energy meter does not play the role is that the main reason is that the solar energy machine company does not understand it. Consumer demand combined with solar energy smart meters to create their own dedicated functional meters, but only to choose a "optional" accessories. Even in the publicity, the complete machine manufacturers equipped with solar smart meters can only change their intelligence in the promotion of solar energy, rather than their own corporate philosophy of being able to live close to consumers.

Solar smart meter customization into development trend

In the future, for solar smart meters, customization will become another power point beyond the OEM channel and retail channel that can quickly boost sales growth, especially with the subdividing of the solar energy market, various types of solar energy smart meters with different requirements. Will enter a variety of market segments one after another, such as the balcony wall-mounted solar energy, multi-energy cooperation solar energy, solar heating projects and so on.

The customization of solar meters covers OEMs, and it is possible to customize products based on regional markets, individual dealer requirements, and even some individual residential projects. Not only can the product function and appearance be customized, but even after-sales service can be customized. This is tailor-made for companies that worry about solar meters becoming a corporate aftermarket problem. According to Xu Yong, general manager of Xizi Instrument Marketing, in addition to product customization, Xizi Instruments can also provide tailor-made services for enterprises, such as the after-sales service of instrument products for solar energy machine companies. By then, solar meters will be manufactured using Xizi Instruments. The solar energy users and instrument products have problems and can be solved at Xizi Instrument's after-sales service department. After-sales service is another intangible product that Xizi Instrument can realize customization.

At present, the strength of solar instrument companies is uneven, and enterprises that can achieve such customization are rare. However, there are also a few instrument companies that can rely on individual large customers to survive, but with the continued development of this trend. Some small businesses may no longer survive, and companies that can survive will have to compete for R&D strengths to meet the competing needs of solar energy companies.

Customization promotes the progress of solar energy intelligence

Although the time for customization of solar smart meters is still short, customization has been quietly expanding. Although only a few companies are promoting the development of customization, they have greatly promoted the entire process of intelligence.

For example, mobile phone-controlled solar energy and solar energy internet technology are the result of customization. The promotion of products is also a result of the cooperation of the entire machine and instrumentation companies. One is dedicated to providing technical support and the other focuses on consumer experience and marketing. If only relying on instrument companies to promote, it is difficult to quickly promote these technologies, it is precisely the wisdom of the solar machine companies combined with the R & D capabilities of the instrument companies, only to have more types of intelligent solar products come out. Moreover, more importantly, solar energy machine companies are closer to the market and closer to consumer demand. This kind of closeness is itself a kind of competitiveness, making products closer to the consumers' ideas and providing more for the intelligentization of solar energy. Vivid creative material.

In the future, customized customization may no longer be merely an accessory to improve the product experience, but may also be a customized personal life, and it can also customize the core competitiveness of the solar energy enterprise as long as the solar instrument company has enough R & D strength, to meet a variety of personalized production, as long as the whole enterprise is really practical to study the consumer, to study market demand.