World tire demand shrinks investment slowdown

In the first quarter of this year, the world tire industry continued its growth in 2011, but the market demand shrank. The growth rate of tire giants generally slowed down and the sales volume was lower than expected. Although the impact of the global economic downturn will not be eliminated in the short term, the giants are still optimistic about the market outlook. In addition, investment in engineering tire projects continues to be hot, and investment in all-steel load and passenger tires has slowed down.

Japan Bridgestone ’s first quarter sales growth (year-on-year, same below) was 3.1% to US$9.16 billion; operating income rose 10.8% to US$718 million; net profit increased 34.7% to US$532.9 million. Michelin's first-quarter sales were 5.304 billion euros, an increase of 5%. US Cooper Tire & Rubber Company's net sales in the first quarter were $984 million, an increase of 9%; operating profit was $48 million, an increase of 50%. South Korea's Hankook Tire's global sales reached a record high in the first quarter, reaching 1.71 trillion won (about 1.512 billion US dollars), an increase of 17.1%. Italian Pirelli Tire Corporation reported sales of 1.565 billion euros in the first quarter, an increase of 11.1%; consolidated net profit was 125.3 billion euros, an increase of 54%. US Goodyear’s first-quarter sales were $5.5 billion, an increase of 2%.

Despite the increase in sales of each tire company, market demand has decreased significantly, the increase rate is lower than in previous years, and most of them rely on tire prices. Affected by the economic downturn, the demand for tires in the European and North American markets slowed down. Some tire manufacturers reported lower-than-expected sales in the first quarter of this year, and sales of tires are expected to decline slightly over the previous year.

In the first quarter, Michelin ’s market sales volume showed a declining trend, but the situation was different in each business unit. The demand for passenger cars, light trucks, and truck tires was weak, which was in line with expectations. The specialty tire business maintained an upward trend. In April, except for North America, Michelin’s tire sales continued to be sluggish. Among them, in the passenger car and light truck market, European original tire sales fell 5.1%, replacement tire sales fell 17.5%; North American original tire sales rose 37.7%, replacement tire sales fell 2.2%; Brazilian original tire sales fell 8.5%, replacing tire sales Increased by 2.5%. In terms of truck tire market, European original tire sales decreased by 2.2%, replacement tire sales decreased by 31.3%, North American original tire sales increased by 24.5%, replacement tire sales decreased by 8.6%, Brazilian original tire sales decreased by 11.0%, and replacement tire sales decreased by 1.8%.

For the afternoon market, Goodyear expects that global tire industry demand will maintain long-term growth, but under the influence of a number of market downturns, the recent growth rate is slightly slower than previously expected. Under the influence of lower-than-expected tire sales in the first quarter, the company expects that the sales volume of tires in 2012 will show a slight drop of about 2% compared with 2011. Pirelli revised its revenue target for this year to approximately 6.45 billion Euros, an increase of 14% over the previous year.

Jean-Dominique Senar, the new French president of Michelin, said in an interview with AFP on May 21 that employees of some Michelin factories in Europe, including the Scottish Dundee tire factory, will face technical unemployment, but Unemployment will not last long. The employee’s unemployment was mainly due to the reduction in the operating rate of some European automaker’s factories, and the decline in the business volume of comprehensive automakers and the slowdown in the economic growth in Europe, which also had a certain impact on the development of Michelin. Despite this, Dominique Senal is still optimistic about Michelin's development prospects in the coming months. Up to now, the group has not adjusted its forecast of 2012 operating results.

In terms of tire investment, recently announced investment projects are mainly concentrated in the field of engineering tires.

The Michelin Group announced on April 10, 2012 that it plans to invest US$750 million in the construction of a second engineering tire plant in Anderson County, South Carolina, USA, and will expand its engineering tire plant in Lexington, the state. The new plant is expected to be completed and put into operation by the end of 2013. Bridgestone has announced the establishment of an engineering tire factory in the United States while expanding its production capacity for Japanese engineering tires. Bridgestone announced on February 14 that it plans to invest 60 million U.S. dollars to expand the production capacity of Kyushu Works tires before 2014. On March 5, it announced that it will build a large tire factory for construction vehicles in Thailand with a total investment of approximately 50 billion U.S. dollars. The yen will be put into production in the first half of 2015.

Tire steel giants are on a full-scale steel tire or passenger tire project is basically implemented as planned, but there are individual delays, such as Michelin's 2011 announced in the next five years, some of the investment plans at the Dundee tire factory was postponed. The global tire industry's newly released post-April launch of all-steel heavy-duty tires or passenger tires projects is relatively small, indicating that the drop in market demand has affected the investment in the tire industry.

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