China micro-microblogging market is about to change sales of micro-customers will break 3 million

According to statistics from the China Association of Automobile Manufacturers, micro-customer production and sales volume reached 1,284,100 units and 1,336,600 units in the first half of 2010, a year-on-year increase of 38.73% and 42.87%, respectively, and exceeded the one million mark in the first half of the year. A series of fascinating figures, a slang term for "micro travelers get the world", directed a mesmerizing micro game. Although SAIC Wuling and Changan firmly controlled 80% of the micro-bus market, a group of batches of micro-busting students still relentlessly entered the battlefield and tried to gain a share in the raids. Not only did Zhengzhou Nissan and other joint venture brands gain a strong foothold, but the veteran giants Chery and BAIC also worked hard to achieve the goal. This shows that under the attack of many brands, the domestic micro-customer market is about to usher in the era of war.

Car products into a spoiler

In 2009, the year of the microblogging bull market: total sales of 1.95 million units, an increase of 83% year-on-year - two sets of shocking figures, a direct trigger for the 2010 micro-market customer base hegemony. With the promulgation of the "automobile to the countryside" policy and the promotion catalogue of "energy-saving products Huimin Project" energy-saving vehicles (1.6-liter passenger cars and below), it has injected yet another booster. Some analysts predict that in 2010 China's micro-market will reach 3 million units of production and sales. In order to seize market expansion opportunities and adapt to market trends, various manufacturers have developed high-end micro-customers with stylish appearance, economy, and passenger-carrying capabilities on the basis of the traditional micro-economy's economical durability. .

Zhengzhou Nissan introduced the concept of CDV to the Chinese market for the first time. It has launched the Shuai Ke and NV200, and has benefited from these two products. As of September this year, the sales volume of SUV has exceeded 10,000 units, and the NV200 that was listed in June has exceeded 5,000 units. Guo Zhenlu, general manager of Zhengzhou Nissan, believes that China will have a number of young mini-vehicle owners. They will put more demands on the performance and interior of micro-vehicles. The Sage and NV200 can become alternative models for micro-car upgrades. "This will It is a blue ocean in China."

Chery's Kairui mini-cars have played the concept of "quality micro-commuters". Regardless of whether it is ViewSonic or Youyou, they use the micro-cars as their selling points. They emphasize the large amount of loading space and the high quality of loading. Car features.

What are the latecomers?

In fact, the Chinese micro-car market has presented oligopoly for many years. SAIC-GM-Wuling and Changan Automobile both accounted for 80% of the entire market in the mini vehicle sector. Therefore, if you want to compete for market share in their hands, it is tantamount to eating the tiger's mouth, no real skill can not. Among this batch of freshmen, the joint venture brand represented by Zhengzhou Nissan quickly seized the market with new concept products. Beiqi, one of the "five major corporations," also accelerated its pace to enter the micro-customer market.

According to report, Beiqi Micro-Bus Project is progressing step by step. BAIC has established a micro-vehicle production base with a production capacity of 200,000 in Zhuzhou, Hunan Province. Its first model will also soon meet the public. On the other hand, at the beginning of September, BAIC and Chongqing Yinxiang established a joint venture company to produce micro-vehicles and established BAIC's second mini vehicle production base. It can be seen from the objective analysis that Beijing Automotive Group's entry into the micro-customer market is not a short-term benefit and a rash strike, but an overall brand strategy development needs. From the current product line layout of Beiqi, it is not difficult to find: Beijing Benz has been fighting for the high-class car market, and Beijing Modern has been included in the mid-size car market. Beiqi Foton has been deeply plowing in the field of commercial vehicles for many years. Therefore, Beiqi's choice to enter the micro-customer market is an inevitable move to improve its industrial structure. "New Army" continues to enter the market, in the context of second- and third-tier market demand is imminent, micro-ke market based on the upgrading of the market competition will also intensify.