China's loader export step more and more steady

"There is a kind of view that the excavator can replace part of the loader's functions. I do not agree with this view, and in my opinion, the loader can actually achieve the function of the excavator to some extent." A few days ago, at the BICES 2011 site Liu Liangchen, a loader industry expert, excitedly emphasized his position to reporters.

He told reporters that the impact of the sudden world economic crisis on the Chinese loader industry from the second half of 2008 to the first half of 2009, production and sales have been declining all the way, and the rate of decline has been considerable. Under such circumstances, a considerable number of people predict that the Chinese loader industry has reached its peak and will be replaced by excavators. From then on, the Chinese loader industry will begin to decline. However, the prophecy will soon be destroyed. In the first half of 2010, there was an unexpected “crazy growth” in the Chinese loader industry.

In the first quarter of this year, although the soaring of the excavator attracted most of the industry's attention, according to statistics, in March, the monthly production volume of China's major loader manufacturers reached 40,000 units. While the excavator drastically slipped from 43063 to 7,665 units, the sales volume of the loader still reached 16,167 units.

To be sure, the current loader-led enterprises have a very large capacity. The top ten production capacity exceeds 40,000 units, of which Liugong, Longgong and Xiagong are all producing more than 50,000 units. These data indicate that the industry is developing toward a degree of concentration. Leading companies have taken the initiative, and competition has mainly concentrated on technology, market, and service, not just price competition.

As for the current competitive situation, Liu Liangchen believes that due to the very large amount of loader domestic market in the past few years, loader exports have now occupied a large part. From this perspective, the global market layout is these loaders. The leading company must do.

According to statistics from related departments, in the first half of 2011, China’s loaders accumulated sales of 140,915 units, of which 12,796 units were exported, an increase of 85.69% year-on-year. In the first half of the year, the cumulative volume of loaders has approached 15,483 units for the entire year of 2010. According to industry sources, the loader may have completed the export volume for the entire year of 2010 from the end of January to the end of August this year.

Although the total sales fell in July and August, the amount of exports also declined, but the loader exports returned to more than 2,000 units in September to reach 2,156 units, an increase of 44.60% year-on-year.

In the period from January to September, 18,829 Taiwan-built loaders were exported, a year-on-year increase of 72.25%, accounting for a ratio of 9.80%. It can be said that the sharp increase in export demand also provides a guarantee for the steady growth of the loader industry as a whole.

The fact is also true that this year's news about the export of high-volume loaders to the company is also inexhaustible. For example, in October, Xiagong Engineering Co., Ltd. sold nearly 100 sets of engineering machinery and equipment to Brazil. It is understood that the XGMA shares received a total of 189 orders, including a full range of products such as loaders, excavators, road equipment, forklifts, and small equipment, with orders totaling nearly US$10 million. It is expected that Xiagong’s product exports to Brazil will exceed 600 units throughout the year, and the overseas market’s exports will approach 90 million U.S. dollars, an increase of over 80% year-on-year.

It is understood that XGMA Corporation's clear "Twelfth Five-Year" development vision is to become the world's leading supplier of engineering machinery system solutions, to create an internationalization of Xiamen workers.

Liugong Company announced that from January to June 2011, sales of loaders, excavators and other types of engineering machinery totaled more than 37,600 units, an increase of 25% year-on-year; from January to June, the company’s total export sales exceeded 4,000 units, an increase of 81% over the same period of last year. %, of which (Month) exports exceeded 1,000 for the first time in a single month.

The Liugong’s global layout strategy has become increasingly clear. In recent years, Liugong has repeatedly merged and restructured domestic and foreign companies. For example, in January this year, it acquired the HSW engineering machinery business and achieved new sales from overseas marketing, overseas manufacturing, and overseas mergers and acquisitions. stage. It can be said that through the capital operation, Liugong has gradually built a complete global strategic layout. On the marketing network, it has added subsidiaries in North America, Latin America, Russia, the Middle East, Southeast Asia, South Africa, and the Americas.